Transcript ELEMENTS OF A SAWEN FUNDRAISING STRATEGY

ELEMENTS OF A SAWEN
FUNDRAISING STRATEGY
1. DETERMINE FUNDRAISING NEEDS
2. IDENTIFY FUNDRAISING SOURCES
3. DEVELOP FUNDRAISING TOOLS
4. DEVELOP PROJECT PROPOSALS
5. IDENTIFY FUNDRAISING ACTIVITIES
6. DEVELOP FUNDRAISING CALENDAR
FUNDRAISING NEEDS
SECRETARIAT OPERATIONAL COSTS
Salaries, rent, utilities, office running expenses, travel
CORE SECRETARIAT ACTIVITIES (Core funding)
Coordination, information collation, communications,
Etc. (see Work Programme)
PROJECT COSTS (Restricted funding)
(see Work Programme)
FUNDRAISING SOURCES
DONORS
Aid agencies, governments, inter-governmental
organisations, non-governmental organisations,
Foundations, private sector, public (?)
MEMBER STATE CONTRIBUTIONS
Subscriptions, Trust Fund, in-kind contributions
SERVICES
Workshop fees, reports, consultancies
FUNDRAISING TOOLS
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PROJECT PROPOSALS
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CONCEPT NOTES
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PROJECT PORTFOLIO
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DONOR PORTFOLIOS
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ORGANISATIONAL BROCHURE
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ISSUE-BASED BROCHURES (e.g. Illegal wildlife
Trade in South Asia)
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PROJECT LEAFLETS
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LETTERS FROM THE SECRETARY-GENERAL
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WEBSITE
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SAWEN NEWSLETTER (printed or electronic)
FUNDRAISING ACTIVITIES
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INDIVIDUAL DONOR MEETINGS & VISITS
DONOR ROUNDTABLES
INTER-GOVERNMENTAL MEETINGS
WILDLIFE-RELATED CONFERENCES
WORKSHOPS & OTHER MEETINGS
SAWEN MEETINGS & EVENTS
SAWEN SPECIAL EVENTS (e.g. organise a
Conference on Illegal Wildlife Trade in South
Asia or launch a mini-report on Illegal Wildlife
Trade in South Asia
FUNDRAISING CALENDAR
MEDIA PRESS RELEASES & EVENTS
FUNDRAISING CAMPAIGNS?
DONOR ROUNDTABLE
DETERMINE GOAL AND OBJECTIVES
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Create greater awareness and support for SAWEN
objectives and work
Highlight importance of SAWEN plans, projects and
activities
Seek donor input and suggestions in order to understand
donor needs and motivations
Demonstrate member State support and commitments
to SAWEN
Highlight existing support and commitments by donors,
Non-SAWEN governments, IGOs, NGOs and other
stakeholders
DONOR ROUNDTABLE
INVITEES
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Existing donors
Potential donors
Relevant inter-governmental organisations
NGO partners
Member State representatives
Media
DONOR ROUNDTABLE
POSSIBLE AGENDA
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The significance of South Asia’s biodiversity
resources
Threats of illegal trade
SAWEN background history and objectives
Member state presentations on the importance
of SAWEN
Partnerships: Presentations by SAWEN partners
SAWEN successes and achievements
SAWEN work programme 2011
SAWEN future plans and vision
DONOR ROUNDTABLE
POSSIBLE TIMING
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Relevant regional meetings (e.g. March
Tiger Conference side event)
Relevant international events (e.g. August
CITES Standing Committee side event)
Official opening of Secretariat office
Other international dates (e.g. International
Year of Forests, UN Days)
Special SAWEN event e.g. organise a Conference
on Illegal Wildlife Trade in South Asia or launch a
mini-report on Illegal Wildlife Trade in South Asia
COMUNICATIONS
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DETERMINE COMMUNICATIONS NEEDS
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IDENTIFY TARGET AUDIENCES
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DEVELOP COMMUNICATIONS TOOLS
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IDENTIFY COMMUNICATIONS ACTIVITIES
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DEVELOP COMMUNICATIONS CALENDAR
COMMUNICATIONS NEEDS
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Internal Member State communications
Donor communications
Partner communications
Communications with IGOs
Communications with NGOs
Media communications
Public awareness
COMMUNICATIONS TOOLS
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MEMBER NOTIFICATIONS (Internal)
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PROJECT LEAFLETS (Donors, IGOs, NGOs)
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PRESS RELEASES (Media)
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TECHNICAL REPORTS (Donors, IGOs,
NGOs, Media)
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ORGANISATIONAL BROCHURE (All)
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ISSUE-BASED BROCHURES (e.g. Illegal wildlife
Trade in South Asia) (All)
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WEBSITE (All)
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POSTERS (All)
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SAWEN NEWSLETTER (All)