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London Healthy Start Data
Anna Kitt
Local Uptake
• Vitamin uptake is measured by the number of vitamins
claimed from Department of Health
• Levels are low at 1% to 3% nationwide – but gradually
improving!
Scale of the Scheme
• 478,038 women and children supported by Healthy
Start in England
• 2.6million vouchers are issued every 4 weeks
• The claim rate for the scheme is around 80%,
which is in line with the uptake of other meanstested benefits
Healthy Start Issuing Unit July/Aug 2010 (Cycle 94)
London Data
• In London, the beneficiary rate for Healthy Start
is 93,220 (including women and children)
• 80% of eligible households claim Healthy Start
scheme (Healthy Start 2010)
• Whilst evidence shows that around 90% of the
vouchers are redeemed (e.g. for infant milk or
fruits and vegetables), only 1% of vitamins are
claimed in London
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Eligibility Data for London
PCTs – Q1 2010-11
90.0%
85.0%
80.0%
75.0%
70.0%
65.0%
Number of women’s vitamins ordered compared
with the potential number eligible 09/10
Westm inster PCT
Wandsw orth PCT
Waltham Forest PCT
Tow er Ham lets PCT
Sutton and Merton PCT
Southw ark PCT
Redbridge PCT
Richm ond and Tw ickenham PCT
New ham PCT
Lew isham PCT
Lam beth PCT
Kingston PCT
Kensington and Chelsea PCT
Islington PCT
Hounslow PCT
Hillingdon PCT
Havering PCT
Harrow PCT
Haringey Teaching PCT
Ham m ersm ith and Fulham PCT
Greenw ich Teaching PCT
Enfield PCT
Ealing PCT
Croydon PCT
City and Hackney Teaching PCT
Cam den PCT
Brom ley PCT
Brent Teaching PCT
Bexley Care Trust
Barnet PCT
Barking and Dagenham PCT
0
NHS Supply Chain
2000
4000
Potential Claim
6000
8000
Number of children’s vitamin drops ordered
compared with the potential number eligible 09/10
Westm inster
Wandsw orth
Waltham Forest
Tow er Ham lets
Sutton and Merton
Southw ark
Redbridge
Richm ond and Tw ickenham
PCT
PCT
PCT
PCT
PCT
PCT
PCT
PCT
New ham PCT
Lew isham PCT
Lam beth PCT
Kingston PCT
Kensington and Chelsea PCT
Islington PCT
Hounslow PCT
Hillingdon PCT
Havering PCT
Harrow PCT
Haringey Teaching PCT
Ham m ersm ith and Fulham PCT
Greenw ich Teaching PCT
Enfield PCT
Ealing PCT
Croydon PCT
City and Hackney Teaching PCT
Cam den PCT
Brom ley PCT
Brent Teaching PCT
Bexley Care Trust
Barnet PCT
Barking and Dagenham PCT
0
5000
10000
NHS Supply Chain
15000
20000
25000
Potential Claim
30000
Ealing PCT
6.1%
Barnet PCT
4.4%
Tower Hamlets PCT
3.7%
Hillingdon PCT
3.3%
Harrow PCT
3.0%
Kingston PCT
2.9%
Wandsworth PCT
1.9%
Sutton and Merton PCT
Percentage of
reimbursed
women’s vitamins
as a percentage of
eligible children
per PCT
London Region
Q1 2010-2011
1.0%
Redbridge PCT
0.0%
Greenwich Teaching PCT
0.0%
Westminster PCT
0.0%
Waltham Forest PCT
0.0%
Southwark PCT
0.0%
Richmond and Twickenham PCT
0.0%
Newham PCT
0.0%
Lewisham PCT
0.0%
Lambeth PCT
0.0%
Kensington and Chelsea PCT
0.0%
Islington PCT
0.0%
Hounslow PCT
0.0%
Havering PCT
0.0%
Haringey Teaching PCT
0.0%
Hammersmith and Fulham PCT
0.0%
Enfield PCT
0.0%
Croydon PCT
0.0%
City and Hackney Teaching PCT
0.0%
Camden PCT
0.0%
Bromley PCT
0.0%
Brent Teaching PCT
0.0%
Bexley Care Trust
0.0%
Barking and Dagenham PCT
0.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
6.8%
Ealing PCT
Harrow PCT
5.9%
Barnet PCT
5.1%
Tower Hamlets PCT
5.1%
Wandsworth PCT
4.8%
4.1%
Hillingdon PCT
Camden PCT
Percentage of
reimbursed
Children’s Drops
as a percentage
of eligible children
per PCT
London Region
Q1 2010-2011
3.5%
Kingston PCT
3.2%
1.9%
Sutton and Merton PCT
Redbridge PCT
1.6%
Richmond and Twickenham PCT
0.0%
Haringey Teaching PCT
0.0%
Enfield PCT
0.0%
Greenwich Teaching PCT
0.0%
Croydon PCT
0.0%
Westminster PCT
0.0%
Waltham Forest PCT
0.0%
Southwark PCT
0.0%
Newham PCT
0.0%
Lewisham PCT
0.0%
Lambeth PCT
0.0%
Kensington and Chelsea PCT
0.0%
Islington PCT
0.0%
Hounslow PCT
0.0%
Havering PCT
0.0%
Hammersmith and Fulham PCT
0.0%
City and Hackney Teaching PCT
0.0%
Bromley PCT
0.0%
Brent Teaching PCT
0.0%
Bexley Care Trust
0.0%
Barking and Dagenham PCT
0.0%
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
Voucher Take-Up
• No hard data on what vouchers are spent on
• Voucher usage in England is currently around
92%
• Evaluations of Healthy Start (including voucher
usage) are being undertaken at Bristol and York
universities and expect results in 2012.