Transcript PowerPoint Presentation - ISIPP Accreditation Database

ISIPP Accreditation Database (IADB)
UPDATE, 2005
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ISIPP Accreditation Database
Objective: To facilitate and assist in email
acceptance, processing, and delivery decisions by
email receivers (ISPs, spam filters, inbound servers).
Helps Senders:
• Email Receivers have useful information about sender’s email
before accepting and processing the email
• Users get the email they want
• Legitimate email gets delivered
Helps Receivers:
• Spam does not get through
• Receivers can adequately allocate resources to the level of triage,
spam-checking and filtering the incoming email needs.
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How IADB Works
•The ISIPP Accreditation Database is a DNS list of the domains and/or IP
addresses of senders who either a) meet ISIPP's criteria as determined by
background, reference, and other checks ("non-vouched listings"), or b) are
personally known to ISIPP to meet the criteria and to be good Internet
mailing citizens, and for whom we will thus vouch ("vouched listings").
• Email receivers check the IADB in realtime, as they are receiving email
from the sender, to determine such information as the sender's SPF status,
the opt-in policies of the sender, and whether the sender participates in best
practices organizations or is known to ISIPP as a "best practices sender".
Presently the IADB is helping ISPs and spam filters make email acceptance,
delivery, and processing decisions for more than 525million pieces of email per
month, on behalf of more than 100million email boxes.
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Examples of Information Provided by IADB
A lookup to IADB can return all of the following information about a sender:
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Whether they publish SPF records
Whether they publish Microsoft Sender I.D. for Email records
Whether they are known to ISIPP, and ISIPP vouches for them
Whether they participate in Bonded Sender
Whether they participate in Habeas
What their level of opt-in is for their mailing lists
…and more
Receivers choose which information is important to them, and make email processing and
acceptance decisions based on that information.
Senders listed in IADB report that once listed they experience very little in the way of delivery
problems with most major ISPs, and that the listing helps with delivery into enterprise servers as
a result of their enhanced credibility as an email sender.
These are some of the senders presently listed in IADB:
Innovyx e-Dialog Aweber Informz Constant Contact Lockergnome
MacJournals This is True indieWIRE DVD Talk Get Response Crewtags
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What Does It Cost?
• Cost is based on both volume and mailing model, ranging from
$10.00 to $300.00 per month.
• Listing is month-to-month, with no long term commitment.
• To apply, see
http://www.isipp.com/iadb.php
These are some of the receivers presently using IADB to make email processing,
acceptance, and delivery decisions:
Outblaze
SpamCop
GoDaddy PO Box Mail Shell Spam Bouncer Vircom
Excedent Technologies Big List Uniwares Server Authority, Inc. Bar.net Ols.es
Partan Labs
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Chagres Technologies
Associated Networks Ltd. Openminds.be
What Makes the IADB Different?
• The IADB is administered by ISIPP, widely respected and considered to
be one of the most neutral organizations in the email sending and
receiving industries. When we work with an ISP, spam filtering
company or other email receiver, they know that the email coming from
IADB accredited senders will be what we say it is.
• Founded in 2003 and privately funded, ISIPP has no investors, venture
capital firms, stockholders or other money stakeholders driving IADB
accreditation, listing, or delisting decisions. ISIPP’s bottom line is your
bottom line: we help legitimate mail get delivered, and spam to stay
out. It takes good email practices, not money, to get a high rating in
the IADB.
• Because our service to the email sending and receiving communities is
driven by our mission to further good email practices and stop spam,
not to provide a return on investment, we happily offer our services to
email senders and receivers of all sizes.
• Listing in IADB is month-to-month. There is no long term commitment,
and all of our costs are publicly available, right on our website.
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How Do I Get More Information?
• For more information, or to apply to query or to be accredited
through and listed in the IADB, see
http://www.isipp.com/iadb.php
• Or write to [email protected]
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