Transcript Examine the Feasibility of a Pleasure/Leisure

Growth of Wellness Industry in India
• Growth of Wellness Industry: 30- 35%
• Growth of Wellness Service Market & Product
Industry.(Khushboo Shah, August29, 2009)
Nutrition
Beauty
Rejuvination
Councelling
Fitness & Slimming
Allopathy
Alternative
Therapies
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•The customer preferences being different.
(IANS, April 15, 2009)
Distinct trends in wellness
• The emergence of resort spas, day spas, salon spas,
destination spas, club spas, medical spas etc(Shalini Gupta)
•Change in Clientele: People willing to spend. (Vaishali Jain,
April 4, 2008)
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National Scenario
• Wellness Industry not being affected by recession.
 Ammatra spa :10% growth from last year.
 VLCC :4 more day spas.
 Kaya Skin Clinic: 18% clients are men.
•
The Salon Industry growing by 15-20%
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•It’s a great PR to treat your customers with something
extra apart from regular beauty treatments.
• Men frequent visitors
Negative Aspects
• Legal Formalities
•Huge Investments
• Amending Insurance Policies
• Age Factor, Late Hours
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Data Presentation & Analysis
Industry Analysis
Spas
Salons
Cafes
Ammatra Spa
30 – 45 yrs
Ambika Pillai
25 – 40 yrs
Cafe Coffee Day
20 – 45 yrs
Shangri La spa
30 – 50 yrs
Ambassador
Hotel Salon
25 – 40 yrs
Barista
20 – 50 yrs
Chandan Sparsh
25 – 40 yrs
Affinity Salon
25 – 35 yrs
Costa Coffee
20 – 50 yrs
The Average spending in
a spa is higher than that
of a salon. In case of a
café the spending is the
lowest.
The Average Age group of a
customer visiting a spa or a
salon is between 25 – 40 yrs
however that of a café is
between 25 – 30 yrs.
Spas
Salons
Cafes
Ammatra Spa
Rs. 4000 – Rs.
7000
Ambika Pillai
Rs 2000 – Rs
2500
Cafe Coffee Day
Rs 400 – Rs 500
Shangri La Spa
Rs 4000 – Rs
5000
Ambassador Hotel
Rs 2000 – Rs
3000
Barista
Rs 300 – Rs 500
Chandan Sparsh
Rs. 2000 – Rs
3000
Affinity
Rs 1200 – Rs
1500
Costa Coffee
Rs 250 – Rs 500
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Percentage Ratio of Women : Men in a day
Spas
Salons
Ammatra Spa
70:30
Ambika Pillai Salon
67:33
Shangri La Spa
40:60
Ambassador Hotel Salon
61:39
Chandan Sparsh
67:33
Affinity
64:36
Percentage of women
visiting a spa or a salon
is higher than men
Cosmetic Brands used by salons and spas
Riya
13%
Loreal and Wella are the
cosmetic brands whose
products are used maximum
by the salons, spa(37%)
followed by Riya and Talgo
(13%)
Loreal
37%
Talgo
13%
Loreal
Wella
Talgo
Riya
Wella
37%
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Merchandise offered in a salon
1, 7%
2, 14%
Bath Robes
4, 29%
3, 21%
3, 22%
We can analyze that most
of the salon, spas, cafes opted for
bath robes(29%) to sell maximum
in a salon followed by Pedicure &
Fabric based
slippers/flip flops Manicure Bags(22%),Slippers/Flip
N/A
Flops(21%), Casual T shirts(7%),
Loofahs (7%)
Pedicure &
Manicure Bags
Casual T shirts
Loofahs
1, 7%
Pricing of the merchandise being
sold in the salon
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The merchandise to be
sold in a salon should be
medium priced as per the
graph
2
2
0
Series1
PRICING OF THE MERCHANDISE(APPAREL &
ACCESSORY)
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Visiting a Salon/Spa in a month
30
N
U
M
B
E
R
25
P 20
E
15
O
P 10
L 5
E 0
O
F
27
20
Series1
9
Once
Twice
4
Thrice
Four
Times
NUMBER OF TIMES
30 people said that the
main reason is both
quick beauty treatment &
relaxation. 19 people
said relaxation & 11
people said quick beauty
treatment.
As per the graph most of
the customers like to visit
twice to a salon/spa (27),
followed by 20 people
visiting the salon just
once.
Main purpose for you
coming to Salon/Spa
30
Both
Series1
19
Relaxation
Quick Beauty
Treatment
11
0
10
20
30
40
8
Average spending while coming
to a Salon
1, 2%
9, 15%
Below Rs 1000
32,
53%
Rs 1000 - Rs 2000
18,
30%
As from the graph we can
analyse that Loreal is used
maximum by people
followed by Clinique &
Lakme respectively
Rs 2000 - Rs 3000
Rs 3000 & Above
53% of the people said that
there average spending in
a salon is Rs 3000 &
above followed by 18%
having it between Rs. 2000 –
Rs. 3000 followed by 15%
having between Rs. 1000 Rs. 2000
Cosmetic Brand used
maximum by people
N
U
M
B
E
R
O
F
P
E
O
P
L
E
35
30
25
20
15
10
5
0
32
22
Series1
6
Loreal
Lakme
Clinique
9
Merchandise to be sold
16
14
P 12
E 10
O 8
P 6
L 4
E
2
O
F
0
N
U
M
B
E
R
16
14
As per the graph, 16 people
think that selling Bath Robes
is good, 14 have opted for
slippers & 10 for casual t
shirts.
14
10
6
Casual T
ShirtS
Bath Robes
Slippers &
Flip flops
38 people that the pricing
for the merchandise should
be medium. 8 people think
that the pricing should be
high.
Pedicure &
Manicure
Kits(Bags)
N
U
M
B
E
R
O
F
N/A
Pricing of the Apparel &
Accessory Range
P
E
O
P
L
E
40
35
30
25
20
15
10
5
0
Series1
38
Series1
14
8
High
8
Medium
38
0Low
0
N/A
14
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Positioning Graphs
Few Spa/Hair Treatments
&Salon services
The concept of leisure
experience
Traditional Salons
(sell concept of
purity)
Modern Salon
Affinity
Oberoi Hotel Salon
Ambassador Hotel Salon
All salon & Spa Services
All Salon Services
Chandan Sparsh
Traditional Spas
(sell concept of purity)
Ammatra Spa
Shangri La Spa
Modern Spas
The concept of leisure
experience
Few Spa/ Hair Treatments & Salon services
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