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Department of
Management Sciences
BBA (Hons) Business Analysis
BBA (HONS) in Management Sciences
Questions of the Day
What do many companies have in common in the 21st century?
Competitors
Data
What do they need?
Analysis
Efficiency
Commercial Bank
Loan application data
•
Approve or not approve the application?
• What is the credit limit / loan limit?
• What interest rate to charge?
Loan payment data
• Cross-selling? Bad debt recovery?
• Whom to contact and how often?
Global Brand
•
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Who are the most profitable customers? –
Young? Old? Female?
What is their buying behavior? How is it
changing? –Any seasonality pattern?
Frequency and money amount of purchase
drops?
Will they buy other products also? – buy
what products together? buy products
related to wedding / baby /home?
Which new customer segments to attract and
how?
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Chain Store
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Majors in the MS Department
BBA (Hons)
Business Analysis
Data
Analysis
BBA (HONS)
Management Sciences
Efficient
Operations
Career Opportunities
Consulting
Banks
Global Brands
Many Others
Recipe for Your Success
Success = Opportunity + Preparation + Passion
• Opportunity: You’re already at the right place, at the right time
• Preparation: That’s what we can work together
– Gain work experience through part-time and summer jobs or
internships
– Develop more analytical, communication, and technology skills for
your future career
– Learn to work well in a team and maintain a network of contacts
– Pursue a higher degree or professional certification if necessary
• Passion: That’s really up to you, but we will try our best to maintain
your passion.
Are you Suitable?
Analytical and
Managerial
Willingness to
Learn
Logical Mind
Passion
Readiness to
challenge
yourself
Student Success is Our Success.
For More Information
Business Analysis
Management Sciences
• Website:
• Website:
http://www.cb.cityu.e
du.hk/ms/programm
es/ug/BBABA/
http://www.cb.cityu.e
du.hk/ms/programm
es/ug/BBAMSS/
• Contact:
• Contact:
– Dr. Iris Yeung
Program Leader (BA)
Phone: 3442-8556; E-mail:
[email protected]
– Dr. Carrie Lin
Program Leader (MS)
Phone: 3442-9485; E-mail:
[email protected]