Transcript Insert Title of Session - United States Tennis Association

ADVOCACY:
It’s Not Just Tennis
Advocacy Consultant Training Workshop
IBM Palisades Center
July 25-28, 2007
Overview of Presentation
What is Advocacy?
What is it in the USTA Context?
What is our approach?
Major Issues for public sector decision-makers
As applied to youth issues
How can grassroots advocacy grow the game of
tennis?
Advocacy Plan
USTA’s Commitment to Advocacy
Discussion / Q & A
What is Advocacy?
Advocacy is the effort to
convince any decisionmaker that the program,
initiative, or proposal that
you are advancing can
effectively address the
his/hers pressing concerns.
Advocacy in the USTA Context
Passion and
Knowledge of Tennis
The Needs and
Objectives of
Schools,
Communities,
Colleges, and Local
Governments
Sustained Public
Support
&
Public Policy
Change
Our Core Belief
We believe that the sport of tennis
can improve:
schools,
communities,
opportunities for youth
quality of life for all.
Our Approach
Do not focus on Tennis
Focus on the concerns of the public
official or public body
How do Tennis facilities and
programs address public problems?
How does getting you what you
want, help the decision-maker?
USTA Advocacy Plan
Public Facilities
Building and Renovating
Schools and After-School
Building and supporting programs and infrastructure
Tennis in the Parks
Programming/Staffing and Park Facilities
Collegiate Programs
Varsity tennis
Recreational Tennis on Campus
Contributions of College Tennis to Local Communities
USTA’s Advocacy Agenda
Preservation, Growth and Renovation of
Tennis Facilities open to and easily accessible
to the public
Growth of Tennis Programming in AfterSchool Programs
Expansion of Tennis in Public Parks with
Quality Staffing and Programming
Preservation, Growth and Strengthening of
Tennis on College Campuses
Public Sector Focus
This Agenda Primarily Targets Public
Sector Decision-Maker
Government Leaders (Executive and Legislative)
School Administrators and Educators
Park Officials
Public College Leaders
But not exclusively so.
Private College Leaders
Influential Civic Leaders
Things Government Cares About
Health
Obesity
Chronic illnesses
Community Development & Public Safety
Engagement of Youth
Safety of Seniors
Security and Opportunity for Families
Education & Youth Development
After-School and Physical Education
How Grassroots Advocacy can
grow the game of Tennis?
New Resources
Assist with your grant requests
Access to Local and state funds-MONEY
New Opportunities
After School Tennis and Education programs
Keep Varsity and Recreational tennis at colleges healthy
Help build new tennis courts or refurbish old courts
Sustainable Local Government support
Access to courts in public parks, Tennis in the Parks
Make tennis sustainable part of the community infrastructure
Helps to increase the teaching of tennis in school P.E.
programs
Advocacy Circle
Schools
Facilities
• CommunityBased
• Youth &
Families
• Sustainability
• Public Support
Parks
Colleges
Build a public facility for youth and families. All get to play.
USTA’s Commitment to Advocacy
National Staff
Barry Ford, Director, Outreach & Advocacy
Leslie Kirschner, National Manager, Advocacy
Resources and Tools
Advocacy Toolkit
Case Studies
Website
Training Curriculum
Consulting
On an organizational or section level
Help develop strategies to achieve local advocacy goals
Advocacy Task Force
Concluding Thought
Our Advocacy for Tennis Facilities
and Programs is not about
Tennis.
It must be about how tennis
changes lives and improves
community.