Transcript Sport as a Service / by Carole Beckford

Sport as a Service
Carole Beckford
Jamaica
Journalist/Author
Sport
 Definition
 Covers all form of physical activity that
contributes to physical fitness, mental
well being and social interaction. These
include play, recreation, organised,
casual or competitive sport, indigenous
sport and games (United Nations Task Force,
2003)
Considerations
 Sport has to be considered along the
following plains:
 Role in Regional Policy
 Education and Training
 Role in the Regional Economy
 Sport Tourism
 Role in the Environment
 Role in Social Culture
 Nation Building
Rules to be enforced to support
training
 Common Policy
 Make Physical Education mandatory in all
schools curriculum up to grade 10
 Boost the training institutions with the
necessary resources – human, financial
and physical areas
 Certification process has to take place
 Monitoring mechanism has to be
enforced
Regional Policy (Conditions)
 Quality indicators for physical
education and sport programmes
(this influences policy development)
 Evaluate teacher training
 Evaluate facilities
 Encourage physical education at all
levels
 Build on the capacity
Sport and the Economy
 Establishing opportunities geared
towards earning
 Put structures in place to capture
statistical data relevant to trends and
international performance
 Brand equity
 Resources – finance, personnel,
facilities
 Areas of competitiveness
Sport and the Economy
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Employment
Income Generation
Sustainability
Investment Opportunities
 Major Event Attraction Programmes
 Legacy
 Media
Sport and the Economy
 Regional initiatives
 Corporate participation
 Volunteer involvement and
development
 Tourism Opportunities
 Integration with the Creative
Industries (linkages)
 Film, Fashion, Entertainment
Sport and the Environment
 Natural sites for practice of sport
 Use of artificial spaces instead of
natural ones
 Holistic approach to the teaching of
physical education
 Promotion of unique aspects of the
destination for sport tourism
Sport and Social Culture
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Anti doping
Values (fair play)
Sport for Peace
Integration and Partnership
Promotion of Healthy Lifestyle
Diversity and human rights
Knowledge Sharing
Packaging for Financial Support
Important to identify the value chain
Return on investment
Value of the brand
Result oriented
Estimated value of publicity
Stick to rules and guidelines,
according to policy
 Align public and private sector
activities
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Initiatives for public & private
sector
 Investment in education
 Investment in community
development
 Investment in technology to support
research to promote development
 Sporting faces of the Caribbean
Opportunities for careers, jobs
Athletes (in any sporting discipline)
Teachers
Coaches
Trainers, Fitness Instructors, Massage
Therapists
 Designers
 Event Managers/Promoters
 Journalists
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Sporting Competitions in the region
Athletics
Badminton
Basketball
Boxing
Cricket
CARIFTA Games
CAREBACO
CARICOM
Football
Golf
Lawn Tennis
Netball
Rifle Shooting
Caribbean Cup, Gold Cup
Junior, youth and senior
level
Hoerman Cup
CARIBBEAN (female)
Sporting Competitions in the
Region
Rugby
Caribbean
Squash
Caribbean
Table Tennis
Caribbean
Volleyball
Junior, Youth
(CAZOVA)
Tools for effective communication
 Books, Magazines
 Website
 Research Papers (to be driven by the
Universities)
 New technology
 Social media networks (Facebook,
Twitter, My Space…
Way forward/Recommendations
 Regional policy on Physical Education and
Sport (Due by October 2010)
 Outline to be determined
 Budget to be approved
 Mandate each member state to create or
rejuvenate Physical Education associations
 CARICOM to meet with Ministries of
Education in April 2010 to present draft
policies (six months before the final copy is
due
 Appoint a CARICOM champion to assist in
monitoring
FACES OF THE CARIBBEAN
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