Transcript Document
Smart Commute Initiative (SCI)
Transportation Management Associations (TMAs) and
Employer-based TDM in the Greater Toronto Area and Hamilton
“The old model where people got up in the
morning, drove downtown to work and then
drove home again at the end of the day just
doesn’t work anymore.”
- Hon. Harinder Takhar, 2006
Outline
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TDM - Benefits
TDM - Opportunities and Challenges
Background - TDM and SCI
Partners and Funding
Objectives
Success-to-date
Ryan Lanyon
Next Steps
Project Director
April 28, 2006
TDM – Benefits
Social cost benefits
Public cost benefits
Business benefits
Other benefits
TDM - Social Cost Benefits
External costs of auto use
Costs
$US Per Veh-mile
Traffic Services
1.2¢
Fuel Externalities
1.6¢
Roadway Land Value
2.6¢
Traffic Congestion
4.0¢
Environmental Costs
4.0¢
Roadway Costs
4.8¢
Non-residential Parking
12.0¢
Crash Damages
10.0¢+
Land Use Impacts
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Equity Impacts
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Total
40.2¢
Source: VTPI
“Without alternatives to
highways, congestion is
forecast to increase
dramatically throughout
the [Greater Toronto Area]
over the next 20 years.”
Toronto Board of Trade
TDM - Public Cost Benefits
Capital Costs
Transportation infrastructure
Utility infrastructure
Operating Costs
Enforcement and collisions in Ontario = $9.1 billion
– Ontario Association of Chiefs of Police, 1998
Health Care Costs
From $900 million in 2001 to $5.6 billion by 2021
Ontario Smog - $507 million to $702 million by 2026
TDM - Public Cost Benefits
TDM Benefits
1% reduction in motor vehicle travel = 1.4% to 1.8%
reduction in crashes
– Victoria Transportation Policy Institute
Fatality/injury risk for transit users is 5% of risk for
auto users (by distance)
Increased efficiency of existing infrastructure
Improved effectiveness of new investments
Address short-term traffic issues (construction)
Denver, Colorado – VMT reduced by 74,800 miles/d
TDM - Business Benefits
Minimized congestion and delay
$3.0 billion lost to congestion per year by 2021
– Equal to 1.3% of regional GDP
Aspen, Colorado – Traffic volumes maintained at
1993 levels
Increased productivity
Guardian Life Insurance – 10-20% (Telework)
Matsushita Kotobuki – 10% (Alternative Work Hours)
TDM - Business Benefits
Better access to labour force
Improved employee retention and morale
Reduced employee absenteeism
Predictable travel time
Dependable means of getting to work
$374 million in lost workdays due to smog in 2005
Reduced office space and parking requirements
Improved efficiency
TDM - Other Benefits
Individual benefits
Access to employment
14% of Canadian household spending
5% to 20% of delivered price of goods
Fluctuating gas prices
School benefits
Reduced congestion around schools
Increased space for expansion
More access to students
TDM - Other Benefits
Public health benefits
Improved respiratory health
Increased physical activity
Environmental benefits
Improved air quality and reduced GHG emissions
– TDM = $14 to $66 USD per tonne
– Fuel-based options = $148 to $3,500 USD per tonne
Transportation = 50% of individual emissions
TDM - Opportunities and Challenges
GTA and Hamilton Baseline Attitudinal Survey
Conducted May 25 to 31, 2005
Telephone survey of 1,000 commuters, 3.1% margin
of error
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City of Toronto – 375 samples, 5.1% margin of error
York Region – 125 samples, 8.8% margin of error
Durham Region – 125 samples, 8.8% margin of error
Peel Region – 125 samples, 8.8% margin of error
Halton Region – 125 samples, 8.8% margin of error
City of Hamilton – 125 samples, 8.8% margin of error
TDM - Opportunities and Challenges
Public recognition that congestion needs to be
addressed
86% of GTA and Hamilton residents believe
transportation to be an important issue
Congestion, delay and gridlock are main issues
80% see transportation as an important part of their
daily lives.
TDM - Opportunities and Challenges
Demand management and alternatives to
driving alone are increasingly seen as solutions
Commuters are set in their ways concerning mode of
transportation
Satisfaction with current mode and lack of options are
main reasons for not switching
TDM - Opportunities and Challenges
Those who would switch – ideal mode
35% would drive alone
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Durham and Peel residents prefer driving most
26% - travel time
22% - convenience
21% - commuting costs
35% would take transit
Why ideal is not used
– 23% - travel time
– 19% - costs (parking, etc.)
TDM - Opportunities and Challenges
88% have not heard of Smart Commute
94% have not used services
Of those who heard of Smart Commute
88% do not know how to contact
36% believe it’s a great idea
91% have not heard of Commuter Challenge
Background - TDM in the GTAH
1990s
TDM discussed at various levels and local
governments in GTAH
Planners begin to look to TDM as part of the solution
to traffic and gridlock
1999
City of Toronto and Toronto Board of Trade work
together to take action on congestion and air
pollution; form TMA Steering Committee
Background - BCRTMA
2001
Black Creek Regional Transportation Management
Association formed
– First TMA in Ontario
– Centred around York University
– Other members include Bombardier Aerospace, Seneca
College, Knoll (furniture maker) and Toronto and Region
Conservation Authority
– Now known as Smart Commute North Toronto, Vaughan
Background - BCRTMA
2002
Black Creek TMA Success
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Improved transit service, particularly from suburbs
10% more York University commuters NOT driving
3,000 fewer cars each day
68.37 tonnes of GHG emissions avoided per day; roughly
12,000 tonnes per academic year
– $33 million saved by not building two parking garages
Background - Congestion in GTAH
Early 2000s
Congestion getting worse in GTA and Hamilton
– More than 70% of major highways congested in peak
periods
– Off-peak congestion occurring on some highways
– 100,000 new residents every year
– Gridlock to worsen by up to 45% by 2035
– Hamilton-Toronto travel time expected to be over two hours
Background - UTSP
Early 2000s
Urban Transportation Showcase Program (UTSP)
– Transport Canada funding program
– Opportunity for municipalities to test TDM
– Local municipalities work together to propose a coordinated
project
– Network of transportation management associations
proposed
– Political and private sector support
– Proposal selected and funding announced in 2003
Background - Smart Commute
2004
Smart Commute Initiative
– Implementation begins
– Two-tiered structure: SCA and TMAs
– Smart Commute Association staffed in 2005
Partners and Funding
Formal Partnership with MOU
Region of York (lead municipality, employer)
City of Toronto (host municipality)
Region of Peel
City of Mississauga
Region of Durham
Region of Halton
City of Hamilton
Partners and Funding
Other Government Partners
Town of Markham
Town of Richmond Hill
Town of Newmarket
City of Vaughan
City of Brampton
Town of Caledon
Ontario Ministry of Transportation
Partners and Funding
Private Sector Partners
Markham Board of Trade
Richmond Hill Chamber of Commerce
Mississauga Board of Trade
Brampton Board of Trade
Toronto Board of Trade (developing)
Various employers
Partners and Funding
Funding
$7.9 million project
Up to $2.5 million cash from UTSP
$1.36 million cash from municipalities
$1.57 million in-kind from municipalities
$2.52 million cash and in-kind from employers, other
grants or funding, other partners
Objectives
Six major activities
Smart Commute Association
Monitoring, Evaluation and Reporting
Marketing and Outreach
Ridematching Service (Carpool Zone)
Emergency Ride Home program
10 TMAS
– TMA = Group of employers working together to address
transportation issues in a geographic area or industry sector
Objectives
10 TMAs across GTAH
Municipal leadership
Smart Commute
Association legacy
Reduce congestion
Reduce GHG
emissions
Improve air quality
Objectives
GTAH-wide ridematching service
Emergency Ride Home program
Contact 2,000 employers (200 per TMA)
Market contact of 10% of commuters
3% drop in SOV modal share and vkt
Approx. 150,000 tonnes of GHG avoided per
year by 2010
Success-to-date - TMAs
Smart Commute Initiative announced in
June 2005
TMAs offering services:
Smart Commute North Toronto, Vaughan
Smart Commute 404-7 (Markham, Richmond Hill)
TMAs launched and recruiting:
Smart Commute Mississauga
Success-to-date - TMAs
TMAs about to launch:
Smart Commute Brampton-Caledon
Smart Commute Northeast Toronto
TMAs in development:
Smart Commute Toronto
Smart Commute Newmarket, Aurora
Smart Commute Halton
Smart Commute Hamilton
Smart Commute Durham
Success-to-date - TMAs
TMAs and Board of Trades
Smart Commute 404-7
– Markham Board of Trade
– Richmond Hill Chamber of Commerce
Smart Commute Mississauga
– Mississauga Board of Trade
Smart Commute Brampton-Caledon
– Brampton Board of Trade (in discussion)
– Caledon Chamber of Commerce (in discussion)
Smart Commute Hamilton
– Hamilton Chamber of Commerce (in discussion)
Success-to-date - TMAs
Municipalities Leading by Example
Smart Commute Programs
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City of Toronto (NYCC)
Region of Peel
Town of Markham
Town of Richmond Hill
Success-to-date - TMAs
Municipalities Leading by Example
Smart Commute Programs to be Launched
– Region of Halton
– Region of York
– Town of Newmarket
Program Planning Underway
– Region of Durham
– City of Hamilton
– City of Mississauga
Success-to-date - SCA
Smart Commute Association
Hub of research and development
Media launch
Integration into community
Synergies with other NGOs
Partnership development
Success-to-date - Tools & Services
TMA Toolkit
TMA Feasibility and Planning Study Template
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Standard approach
Context
Transportation Issues and Goals
Stakeholders
Existing Conditions and Travel Patterns
Existing Alternatives
Preliminary Planning
Available online at www.smartcommute.ca
Success-to-date - Tools & Services
TMA Toolkit
Branding Tools and Standards Manual
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Standard approach
Adoption of existing wordmark
Customized ‘subbrands’
Development of brand standards
Powerpoint presentation
Brochure, kitfolder, posterframe, certificate
Letterhead, fax cover, invoice, business card
Display booth and website
Success-to-date - Tools & Services
TMA Toolkit
Recruitment Strategy
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Recruitment guide (in progress)
Sales training workshop
Recruitment package
Template MOU
Business Case
– Available online at www.smartcommute.ca
Success-to-date - Tools & Services
TMA Toolkit
Baseline Tools
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Employee commuting survey
Methodology and analysis guide
Site assessment
Vehicle and occupancy count
Employer Smart Commute Plan guide and artwork
Online survey capabilities with Survey Monkey
Available online at www.smartcommute.ca
Success-to-date - Tools & Services
TMA Toolkit
Emergency Ride Home
– Program Guide
– Guidelines
– Marketing and education
– Taxi contracts; No rental car arrangement
– Tracking database
– Brochure artwork
– Available online at www.smartcommute.ca
Success-to-date - Tools & Services
Carpool Zone
Launched November 24, 2005 at City of Toronto
– Councillor Adam Giambrone for Mayor David Miller
– Toronto Board of Trade President and CEO
1600 users (and growing)
76 carpools (68-77% active)
5 employer subgroups
Early Results - Carpool Zone
Carpool Zone
More than 30 media hits (TV, Radio, Print, Web)
15.5 tonnes of GHG emissions avoided to date
67,154.2 vkt reduced
Added Peterborough and Region of Waterloo
Success-to-date - Tools & Services
TMA Toolkit
Commuter Challenge
– June 4-10, 2006
Web site
– www.smartcommute.ca
Incentives and Promotions
Reporting templates
– June, October and March
Success-to-date - Tools & Services
TMA Toolkit - Upcoming
Carpooling (supporting elements)
Transit
Telework
Cycling and walking
Alternative work arrangements
Shuttles
Vanpooling
– Feasibility study for GTA and Hamilton
Success-to-date - Results
Employers
2500+ employers reached
142,000+ employees represented
Partnerships and memberships in negotiation
Success-to-date - Results
Market Contact
37.5 million media impressions
– Reached entire population approximately six times
– Coverage to be posted at www.smartcommute.ca
Success-to-date - Results
Events
Smart Commute Association
– ACT Canada workshop for GTAH with
Markham
Deputy Mayor and various stakeholders
– Launch of HOV lanes with Ministry of Transportation
Smart Commute 404-7
– Luncheon with Ontario Minister of Transportation
Smart Commute Mississauga
– Launch of TMA with Mayor, Minister, staff
Success-to-date - Results
Events
Smart Commute Brampton-Caledon
– Launch of internal program for Region of Peel
Smart Commute Toronto
– Launch of internal program for North York Civic Centre
Displays and outreach at various community
events
Next Steps
TMAs
Continue development
Continue recruiting
Baseline surveys
Service delivery
SCA
Continue operations
Develop new tools and services
Future planning
Next Steps
“Experience in both the [Greater Golden Horseshoe] and
other metropolitan regions shows that adding lanes to
solve traffic congestion is like loosening one’s belt to
deal with obesity, since traffic quickly fills up any new
road space built.”
- Conference Board of Canada, 2005
Questions?
Ryan Lanyon
Project Director
Smart Commute Association
[email protected]
416-338-0498