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DIR-685 Wireless N STORAGE ROUTER Wireless & Router Product Div. May. 28th, 2008 D-Link Confidential The Design The Market (Product Position and Target Market) Selling Points Competitive Advantages DIR-685 Specification Q&A The Design Key Developments + Design Style Observations The Design Key Developments + Design Style Observations The Design technology doesn’t stand out instead, it blends in Home is becoming organized Key Developments + Design Style Observations The Design DIR-685 Storage Router The Design DIR-685 Storage Router, a harmony of sensual and sensory experience. Each detail reflecting the creative inspiration behind this modern masterpiece. The Design The Market Product Position Product Position DIR-685 is the ideal centerpiece router for your wireless network in the home and office. Deliver file sharing and backup through the network. Target Markets SOHO Network Users who require easy file backup abilities. Family Home Users who want to store and share the digital files. Travel Businessmen who demand file access everywhere. Luxury Shoppers who desire fashion, trend, and social status. The Market The First Router for your Desktop Selling Points Selling Points 11n Gigabit Router Interactive Display • State-of-the-art 802.11n technology. • Device and Network Status Display • Gigabit LAN and Internet ports • Internet Digital Photo Frame • Intelligent QoS Engine • Internet News, Weather Forecast, RSS Channel and PhotoDisplay. (FrameChannel) • Dual Firewall (NAT & SPI) Easy Share & Backup Green Technologies • Backup and restore files and PCs • Green Ethernet Technology • Access your data everywhere • WLAN Scheduler • Store and share your digital files • RoHS Compliance • Sharing MFPs, General Printers and Scanners. • Energy Star-qualified power adapter Selling Points Design Matters Experience total Gigabit WAN and LAN performance. Ultimate range and coverage 11n performance. Intelligent QoS Technology for superior VoIP and Online Gaming. Dual active firewalls (SPI and NAT) to help prevent potential attacks from across the Internet. Enhanced WLAN multicast technology. Selling Points Design Matters Store and share digital content from multiple computers into a central location. Easy backup your files and media contents through network. 2.5 inch SATA HD support for faster and more stable file transfer. Access stored data away from home with the built-in FTP server. Network USB technology enables seamless printer sharing. Multifunction Printer and Scanner sharing become easier via D-Link SharePort™ technology. Selling Points Design Matters 3.2 inch true color interactive LCD display panel. Monitor router and network status immediately. View online photos from the Internet Album like Flickr and Picasa Get RSS feeds of the latest news, blogs, sports, and more.. View weather forecast and calendar without turning on your computer. Easy Setup your wireless network via WPS. Selling Points GreenEthernet Technology support, which can automatically powers down ports that have no link. Budgets power output for difference Ethernet cable lengths. WLAN Scheduling support, which can shut down your wireless network when not in use for further power saving. Complies with European Union’s RoS directive that restricts the use of certain hazardous materials. Use recyclable packaging to help reduce waste that goes into the environment.