Transcript Document

Institute for Cultural Industries, Peking University
National Research Base for Cultural Industries Innovation and Development
An Insight on
Cultural & Creative Industries in China
Yong XIANG, Ph.D.
Institute for Cultural Industries
Peking University
[email protected]
• Overview of Chinese Cultural & Creative Industries
• IACI: International Alliance (Association) of Cultural &
Creative Industries
Review : Development and Turning Point
National
Strategies
Cultural Creativity
Science and Technology Innovation
Economic Development
Time
1978……
Mar.1986……
Oct.2002……
Sep. 2009 ……
Review : Development and Turning Point
In 1991, a new concept of “ Cultural Economy” was firstly appeared
in government report.
In 1992, the concept of “Cultural Industries” was firstly written into
official document.
In 1998, the Cultural Industries Division was set up in Ministry of Culture.
In 2002, “Cultural Industries” was firstly written into political report of the
Sixteenth National Congress of the Communist Party of China, which
embodies that Chinese Cultural Industries have transited from “ legality "to
“rationality” .
In 2009, 'Cultural Industry Promotion Plan’ has been passed by state
Council.
Scope of Cultural and Creative Industries
Definition/Location
Cultural and Creative
Industries
Scope
9 Categories：Culture & Art; Press & Publishing; Broadcasting, TV &
Movie; Software，Networking & Computer Services; Advertising
Exhibition; Art Trade; Design Service; Tourism, Leisure & Entertainment;
（Beijing）
Creative Industries
（Shanghai）
Creative Industries
the other Support Services;
5 Categories：Research & Design; Architectural Design; Cultural & Media;
Consultancy and Strategies; Fashion, Leisure & Lifestyle;
11 Categories：Advertising; Architecture; Design; Digital Entertainment;
Film; IT Service; Music; Performing Arts; Publishing; Broadcasting & the
（Hong Kong）
Creative Industries
dealing of arts; antique & Crafts;
13 Categories：Visual Arts; Music & Performing Arts; Cultural Display
Facilities; Crafts; Movie; TV & Broadcast; Publishing; Advertising; Design
（Taiwan）
Industries; Designer Fashion; Architectural Design; Lifestyle Industry;
Digital Recreation and Entertainment;
The Sectors of Chinese Cultural Industries
Cultural and creative industries
Core Layer
Correlated Layer
• News Services
• Publishing and Copyright Services
• Broadcast, TV, Film Services
• Cultural Art Services
• Net Cultural Services
• Cultural Entertainment Services
• Other Cultural Services
• The Productions of Cultural Dept,
Instrument and Relative Cultural Artifact
Outer Layer
•
• The Sales of Cultural Dept, Instrument
and Relative Cultural Artifact
Source: National Industrial Classification GB/T4754-2002” standard. According to the needs of the
administration sections and characters of cultural activities, Chinese cultural and creative industries can be
divided into 9 parts.
Cultural and creative industries in China
• The added value of Chinese Cultural and Creative Industry of 2009
is about 840 billion RMB, the current price of which is 10% higher
than that of 2008.Compared with the GDP at the same period, the
growing rate of the current price is 3.2% higher. The added value
took 2.5% of the preliminary accounting of the GDP of the same
period, which is 0.07% higher than that of 2008.
Source: Chinese Cultural and Creative Industry Development Report 2010
published by the Chinese Academy of Social Science
Overview of International Cultural & Creative Industries
The Role of Cultural Industries in Different Countries
Cultural and creative industries in China
Types
Billions (Unit RMB)
1、Press and Publishing
1000
2、Broadcasting Industry
185.29
3、Film Industry
6.26
4、Music Industry
0.6
5、Advertising
6、Animation and Comic Industry
18
7、Exhibitions
8、 Performance Industry
9、Games Industry
25.8
10、others
•
This sector is often not considered in official documents, because of its cross-sector nature, which
eludes statistical analysis
Cultural and creative industries in China
Publishing Inudustry
The output of press and publication industry exceeded 1 trillion RMBYuan, with a year-onyear rise of 20%.
Film Industry
Chinese film market received an unprecedented popularity in 2009. It ranked the third plac
e in terms of annual production, following the U.S. and India, with a boxoffice revenue of more than 6.2 billion RMB, an increase of 42% over the previous year.
Online Game Industry
Online game market reached 25.8 billion RMB Yuan, demonstrating a 39.5% year-onyear increase.
•The cultural industries, featuring in innovation, creativity, low cost and low carbon, with struct
ure-optimizing, consumption-expanding, employment-increasing, leapingenhancing and sustainable development as the core, is becoming the new engine of China’s ec
onomic development.
Publishing Industry
Publishing Industry
The annual circulation volume
of this paper is up to 44
billions RMB copies, which
enables it to rank on the top
of the world in the past 9
years.
There are as various as
275,500 publication sales
volume of books and printing
is up to 145.6 billion RMB,
increases by 20% and
occupies the second place in
the world range.
Data
The total value of out-put in
the printing and recopy
industry amounts to 574.6
billion RMB, in the third place
in the world.
The total value of out-put in
digital-publication reaches 75
billion RMB with an annual
raise which is more than 50%.
Publishing Industry
GAPP Reform
(general on
administration
of press
Further
Promoting
thebrought
Press and
and publication
) has
out Reform
Publishing Guidance
on Further Promoting the Press and
Publishing Guidance, under the
instruction of which 453 presses have
finished or are on the way of completion
of improvement and reconstruction.
As one of the guests of honor, China
attended the 61st Frankfurt Book Fair, the
exhibition of which 274 publishing houses
have taken part in, and where 3553
copyright have been signed.
Film Industry
Film Industry
Substantial capital get
into the areas of
production and
distribution, and the
banks serve loans to
the films becoming
more and more.
Huayi brothers media
corporation, a private
operated screen and video
corporation landed in
second board successfully
and raised 1.2 billions
RMB Yuan.
City theaters have been
the investment hot
spots and the average
1.56 screens has been
added everyday.
Film Industry
In 2009, 456 domestic movies were produced in China.
The box office receipts amounted to 6.26 billion RMB Yuan, which had increased
by 42.96% comparing to the corresponding period.
Owning to its excellent performance, the box-office of the domestic movie was
RMB 351 million, which had taken 56.6% of the annual total receipts.
Types
Data
(Unit RMB)
Box office returns
6.206 billions
Annual overall Efficiency of the film
2009
10.665
billions
Domestic film box returns from
overseas 2009
2.77 billions
43%
57%
Domestic Films
Foreign Films
Film Industry
建国大业（RMB 415 million）
The Founding of A Republic
Top Five
Box Office of
Domestic
Movie
十月围城（RMB 279 million）
Bodyguards and Assassins
赤壁（下）（RMB 260 million）
Red Cliff II
三枪拍案惊奇（RMB 256 million）
A Simple Noodle Story
风声（RMB 225 million）
The Message
http://fzwb.ynet.com/article.jsp?oid=65601193
Film Industry
阿凡达（RMB 1320 million）
AVATAR
Top Five
Box Office of
2012（RMB 460 million）
2012 We Were Warned
Foreign
Movie
变形金刚2（RMB 300 million）
Transformers II
哈利波特与混血王子（ ≈ RMB 280 million）
Harry Potter and the Half-Blood Prince
冰河世纪3（≈RMB 250 million）
Ice Age III
http://blog.sina.com.cn/s/blog_4dce
cf870100hz2v.html#comment
Film Industry
With a box office receipts of US 200 million ,
the movie Avatar had made a new record of
the single movie box-office in China. 中国内
地成为该片在海外的最大市场，在全球仅次于
美国。
Online Game Industry
Online Game Industry
New green industries,
featuring in high added
value and lowenergy consumption, will
promote industrial
restructuring.
Upgrade
Industries
It solves the problem of
unemployment. In 2009,
online game industry
provides direct employment
for over 50,000 people.
A large number of crosssector cooperation,
together with movie, music,
advertising, publishing
and other traditional
sectors, will witness
common development.
Promote
Increase
Employment
Cross-sector
Cooperation
Online Game Industry
60
70%
63.20%
50
66.20%
54.80%
40
63.70%
50%
41.70%
39.50%
25.8
30
18.5
20
10
1.9
3.1
40%
30%
20%
11.3
4.8
60%
6.8
10%
0
0%
2003
2004
2005
2006
Market(Billion RMB)
2007
2008
2009
Growth Rate
The Market and Growth Rate of Online Game Industry in China (2003-2009)
Source: the Annual Report of Chinese Online Game Industry (2009)
Online Game Industry
中国自主研发网络游戏产品收入规模 2005-2009
40000
80%
70.10%
35000
30000
41.90%
20000
15780
15000
11119
7300
10000
5000
60%
52.30%
55.50%
25000
70%
2760
50%
40%
30%
20%
4291
10%
0
0%
2005
2006
2007
Market(Million RMB)
2008
2009
Growth Rate
The Market and Growth Rate of Self-developed Game Industry in China (2005-2009)
Source: the Annual Report of Chinese Online Game Industry (2009)
Online Game Industry
300
185.70%
250
175.00%
200
30.90%
47.20%
150
106
100
50
55
7
72
20
0
2005
2006
2007
Market(Million USD)
2008
250%
200%
150%
100%
50%
0%
-50%
-100%
-150%
-200%
2009
Growth Rate
The Market and Growth Rate of Export Game Industry (2005-2009)
Source: the Annual Report of Chinese Online Game Industry (2009)
Online Game Industry
In 2009, the Chinese online game market has
had 69.31 million users, which has been
increased by 24.8% from 2008.
In 2009, the revenue of overseas Chinese online
game market reached 106 million US dollars, an
increase of 47.2% over the previous year.
In 2009, there were 361 large-scale online
games in the phase of opening test or
commercial operation in Chinese market.
In 2009, the market of online games reached 25.8 Billion
RMB, an increase of 39.5% over the previous Year
Online Game Industry
Top 5
魔兽世界
World Of Warcraft
梦幻西游
Journey to the West
龙之谷
Dragon Nest
神兵传奇
Weapons of the Gods
神魔大陆
Shenmo
• Overview of Chinese Cultural & Creative Industries
• IACI: International Alliance (Association) of Cultural &
Creative Industries
IACI
FROM
TO
Alliance
Association
IACI
Alliance
Association
Launch Date
Nov, 2009
Nov, 2010
Launch Venue
Peking University
Hong Kong University
Registration
NO
Hong Kong
Member
Orgnizations
Individuals
Institute for Cultural Industries, Peking
FROM
University
Founder
London Metropolitan University Business
School
Graduate School of Communications Design,
Shih Chien University, Taipei
Dr. WONG Dixon
Dr. XIANG Yong
The Concept of IACI
Academic
researching
Academic
journals
Conferences
Training
IACI
Academic
exchange
activities
Project
Promotion
Thank You