Transcript MEDIA STUDIES GCSE

MEDIA STUDIES GCSE
Assignment 1:
Packaging of DVDs
Learning Objectives
• To understand what is required of me in
my Media Studies GCSE
• To understand key concepts within the
Media
Media Studies GCSE
Specifiaction
EXAM 40%
Unit 1: Investigating the Media
Written Paper- 1 hr 30 mins – 60 marks
Based on a pre-released paper which will be
released JUNE 2011
COURSEWORK 60%
Unit 2: Understanding the Media
Three assignments to be completed:
I. Introductory assignment
II. Cross-media assignment
III.Practical production and evaluation
The Media
• Media can be defined as a way of communicating to
large amounts of people
• It can be divided into THREE CATEGORIES:
– Print
– E-media
– Broadcast
Match the definition to the correct aspect of the media:
1. Anything that can be accessed through the use of
computers or mobile phones.
2. Anything that is delivered to an audience through the
use of televisions, cinemas or radios.
3. Anything that is produced on paper and can be
distributed by hand.
Copy and complete the following
table:
PRINT
Magazines
Facebook
Computer games
Webpages
Mobile phones
News
Films
Music videos
Newspapers
Leaflets
Soap Operas
Podcasts
DVDs
DVD covers
E-MEDIA
BROADCAST
Assignment 1: Introduction to
the Media
TOPIC
Analytical task
Research and planning task
Packaging of
DVDs
Analyse the covers of
TWO film or television
programme DVDs.
How does each cover
appeal to its target
audience?
Design a DVD cover for a
film or television programme
targeted at a specific
audience.
Your analysis must include
an explanation and should
total approx 500 words.
Learning Objective
• To understand what is expected of me
in assignment 1 of my Media GCSE
• To develop an understanding of the key
concepts surrounding assignment 1.
The Media and Me...
• Answer the following questions in full sentences
1. What is your favourite film?
2. What genre of music do you listen to?
3. What is your favourite TV programme?
4. How often do you read magazines?
5. Which magazines do you read regularly?
6. Which newspapers do you read?
7. What was the last film you saw at the cinema?
8. What film did you last buy on DVD?
9. What is your favourite genre of film?
10. Do you use social networking sites? If so, which
ones?
Assignment 1: Introduction to
the Media
TOPIC
Analytical task
Research and planning task
Packaging of
DVDs
Analyse the covers of
TWO film or television
programme DVDs.
How does each cover
appeal to its target
audience?
Design a DVD cover for a
film or television programme
targeted at a specific
audience.
Your analysis must include
an explanation and should
total approx 500 words.
Key Concept: AUDIENCE
You must be able to identify the TARGET
AUDIENCE for the DVD cover you are
analysing.
1. Write down as many ways as possible we
can classify an audience.
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Age
Ethnicity
Gender
Location
Occupation
Income
Lifestyle choices
Attitudes
Political persuasions
The National Readership Survey
Audience classification through occupation and income
Grade Social class
UK population
Typical occupation
A upper middle class
3.4 %
doctor, solicitor, barrister,
accountant, company director
B middle class
21.6 %
teacher, nurse, police officer,
probation officer, middle
manager
C1 lower middle class
29.1 %
junior manager, student,
clerical/office workers,
supervisors
C2 skilled working class
21 %
foreman, agricultural worker,
plumber, bricklayer
D working class
16.2 %
manual workers, shop worker,
fisherman, apprentices
E underclass
8.8 %
casual labourers, state
pensioners, students,
unemployed
QUESTION:
What problems do you think could arise through this type of audience profiling?
Why do we need the media?
• Decide with the person next to you
what we gain from the media.
– Think about TV, music, films, magazines,
newspapers, games etc.
Learning Objectives
• To learn Blumler and Katz’s ‘Uses and
Gratifications’ theory
• To compile an audience profile for a
range of products within the media.
Audience theory:
Uses and Gratifications
• In the 1970a media theorists Blumler and Katz
came up with five reasons why audiences
consumed media texts:
1. To be informed and educated
2. In order to identify with characters and
situations
3. To be entertained
4. To enable themselves to socially interact with
others
5. To escape from their daily troubles and woes.
Audience theory:
Uses and Gratifications
Rank Blumler and Katz’s theory (most
important down to least important) for
the following media texts:
1. Eastenders
2. Newspapers
3. Call of Duty game
4. Glee tv show
5. Facebook
Learning Objectives
• To understand how to ‘read’ a media
text through denotation and
connotation
Learning Objectives
• To develop my understanding of target
audience
• To understand the difference between
‘denotation’ and ‘connotation’ and apply
this to media texts.
Audience Profiling
Draw a picture of the ‘type’ of person you would
expect to consume the media texts on the
handout.
EXTENSION:
Annotate your picture with the following
information:
• Gender
• Age
• Interests/hobbies
• Beliefs/values
• Occupation
Genre and Target Audience
1. How many genres of film can you list in
a minute?
2. Pick THREE different genres and
create an audience profile for each
genre
(draw or write).
You should layout you work like this:
GENRE
AUDIENCE PROFILE
Basic image analysis
• Write down the first five words
which come into your head when you
see the following images and sounds
• Don’t think about this- just follow
your immediate instincts
Apply the processes of
denotation and connotation to the
colour below:
Denotation and Connotation
• Denotation ‘the simplest and most obvious level of meaning of
sign, be it a word, image, object or sound. Identifying what is actually
there, on the page, in the frame of a factual manner.
• Connotation
‘the deeper meaning in which a wider range of
associations may arise. These meanings are arrived at through the cultural
experiences a reader brings to the text.
Copy and complete:
Denotation
(EVERYTHING you see)
Nazi flag
Beach
Cross
Union Jack
Colour
Connotation
(deeper meaning)
DENOTATION
CONNOTATION
• Write your own definition for the terms
above.
Learning Objectives
• To be able to apply my understanding of
denotation and connotation to a DVD
cover
• To begin to understand what is
expected of me in assignment 1.
Answer the following
questions in full
sentences:
1)
2)
3)
Who is the target audience
for this film?
Apply the process of
DENOTATION to this
cover.
Apply the process of
CONNOTATION to the
following:
1)
2)
3)
4)
5)
4)
Age certificate
Picture
Film title
Star rating
‘From the producer of THE DEVIL
WEARS PRADA’
Write a paragraph explaining
the ways this DVD cover
appeals to its target audience.
DVD covers
• What are the typical ‘codes and
conventions’ of a DVD cover?
DVD terminology
• Annotate the DVD cover.
• NOTE! TWO of the terms are NOT on
the DVD cover… you need to sport which
one!
• MONTAGE
One more thing…
•
1)
2)
3)
4)
Match the definition to the correct term:
House style
Iconography
Typography
Institution
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The identity of a media product which makes is easily
recognisable to its audience.
A large organisation that is influential in the community.
The appearance of printed characters on the page
The set of symbols or images recognised by people as having
a particular meaning
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DVD Analysis
• Label your DVD cover using everything
you have learnt this lesson.
Learning Objectives
• To develop my understanding of the
ways in which the ‘Control’ DVD cover
appeals to the film’s target audience
• To understand what is required of me in
section two of my assessment.
STARTER
Lesson Task
1. Annotate ‘Control’ cover with how it
appeals to its target audience
2. Peer assess
3. Copy up annotations for FINAL
DRAFT.
Lesson Objectives
• Complete my DVD analysis final draft
• Create my own DVD cover for a specific
genre and TARGET AUDIENCE of your
choice.
Starter
Label the following on your handout:
 HIGH ANGLE SHOT
 LOW ANGLE SHOT
 OVER-THE-SHOULER SHOT
 CLOSE UP
 MEDIUM SHOT
 LONG SHOT
DVD Analysis
• Don’t forget to mention...
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Denotation and connotation
Colours
Lighting (high-key and low-key)
Camera shots
Information given:
 Director’s name, actors involved
Star rating
Institutions involved (magazine reviews etc)
How the blurb appeals to the target audience
Pictures
Assignment 1: Introduction to
the Media
TOPIC
Analytical task
Research and planning task
Packaging of
DVDs
Analyse the covers of
TWO film or television
programme DVDs.
How does each cover
appeal to its target
audience?
Design a DVD cover for a
film or television programme
targeted at a specific
audience.
Your analysis must include
an explanation and should
total approx 500 words.
Write down the genre and target audience for the DVD cover you wish to
analyse.
Some ideas…
Children’s animation, rom-com for girls, action adventure for boys, sci-fi for boys?, rock-bio
film (Control), TV programmes, e.g. The Mighty Boosh etc
DVD Checklist
Have you included...
FRONT COVER:
 DVDtitle
 Large central image
 Tag line
 Star rating and
magazine/newspaper name
 Age certificate
 Format logos
SPINE:
 Format logos
 Age certificate
 Thumbnail image
 DVD title
BACK COVER:
Blurb
Montage of images
Extracts from reviews
Special features box
List of people and
institutions involved,
Eg.‘music by, costume designer, production
designer, edited by, director of photography,
screenplay, produced by, directed by’...
Age certificate BOX
Institutional logos
Barcode