Transcript No Slide Title

Slide 1.1
WELCOME!
Chapter 1
INTRODUCTION TO
KNOWLEDGE
MANAGEMENT
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.2
KNOWLEDGE ECONOMY
• Driven by knowledge intangibles rather
than natural resources, capital or low
skilled labour
• Economic performance based on
knowledge, technology and learning
• Mobilising knowledge to add value to goods
and services
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.3
KNOWLEDGE ECONOMY
(CONTINUED)
• Knowledge added to products and services
in West and built in low wage economies
• India & China developing highly educated
labour force
• Recent survey showed 80% of new
corporate R&D sites and personnel of top
firms are in India and China
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.4
WHAT’S ALL THE KM FUSS?
• KM started around the mid-1990s
• Knowledge seen as the most important
source of competitive advantage
• Came from consultant beginnings
• Some strongly into IT, some strongly into
HR and some into strategy
• Academic roots in organisational learning,
information systems, strategy and finance
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.5
TREE OF KNOWLEDGE MANAGEMENT
Figure 1.2
Tree of knowledge management – disciplines, content and activity
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.6
BUZZ GROUP
• Which aspect of knowledge management
are you good at?
• How would you go about managing
knowledge in an organisation given your
own bias or leaning?
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.7
DEFINITIONS OF KM
Table 1.1
Representative sample of knowledge management definitions
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.8
DIMENSIONS OF KM
Figure 1.3
Dimensions of knowledge management
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.9
DATA, INFORMATION & KNOWLEDGE
Figure 1.4
Data, information, knowledge and purposeful action
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.10
ANCIENT TIMES: KNOWLEDGE &
ORAL TRADITIONS
• Utilises natural human memory
• Requires prolonged contact between two or
more individuals
• Lengthy process spent memorizing
information leaving little room for critical
evaluation
• Recited traditional rituals, myths, legends,
music and epic poems
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.11
WRITING DEVELOPMENT
• Different technology used to make knowledge
more transportable than clay or stone tablets
• Wood, bamboo, bark, palm leaf, bone, ivory,
leather, metal, cloth, silk, Papyrus (Egyptian) and
Chinese paper
• Thought writing – transmit ideas visually through
objects and human representations such as
50,000 Chinese characters and 700 Egyptian
hieroglyphs
• Sound writing – phonetics can manage with
20–50 signs
• More information can be stored in less space
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.12
BUZZ GROUP
• Why was print seen as a threat to
knowledge sharing in the 15th century?
• What are the limitations of print?
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.13
PRINTING & KNOWLEDGE
SHARING
• In 1455 Johann Gutenberg invented printing with
movable type and printed 42-line Bible
• 16th century – new technology of copperplate
engraving improved quality
• 1545 – as books proliferated Conrad Gesner
published Bibliotheca Universalis
• Literacy rose as a result of printing press with
Protestanism emphasis on private reading of Bible
• 18th century – introduction of newspapers,
mechanisation of bookmaking process and cheap
wood pulp
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.14
IT & KNOWLEDGE SHARING
• Computers leading to ‘paperless’ society but
increased paper to be stored as printout backups
• ‘Information explosion’ leads libraries to share
resources
• Print has limitations – learning based on dialogue
• Dialogue through email, groupware and video
conferencing systems
• Can store vast amounts of data into data
warehouses for store, analysis and retrieval
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.15
ROOTS OF MODERN DAY
KNOWLEDGE MANAGEMENT
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Organisational learning
Psychology
Information systems
Strategic management
Culture
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011