Transcript Document

University Report
Survey 2011
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ändra formatStudent
på bakgrundstexten
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Uniwersytet Warszawski
Business
Copyright Universum 2010
1
CopyrightUniversum
Universum
2010
Copyright
2011
Universum around the world
Universum annually surveys over 350,000 students and 100,000 professionals worldwide through our standardised
research. In addition we conduct research in several other countries through our consulting projects.
The group head office is located in Stockholm and the regional head offices are located in Philadelphia (America),
Cologne (Europe) and Shanghai (Asia).
Annual Research
Consulting Projects
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About us
Universum is an international organisation, with its headquarters in Stockholm, Sweden and operates in the field
of employer branding and talent research. Our purpose is
to improve the communications between students, career
services and employers.
We believe that career choice is one of the most important
decisions in a student’s life. We therefore want to provide
students with information and support career services in
their role. We also believe that companies need to understand student expectations, to adjust their offering and
working environment to attract potential candidates and
meet their resourcing needs.
Our role is threefold: 1) we provide students with information on companies, 2) support
career services in their role and 3) help companies to develop their employer value.
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Content
1
Methodology & key findings
2
University experience
3
Students’ career & communication preferences
4
Employer Rankings
5
Students’ employer preferences
6
Global top findings
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University Report
Klicka här för att ändraMethodology
format på bakgrundstexten
& key findings
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Uniwersytet Warszawski
Business
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Copyright
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Universum 2010
2011
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Methodology
Field period:
November 2010 to March 2011
No. of educational institutions included:
58
Data collection:
Data collection was carried out via our online survey.
The online link was distributed primarily via university
contacts (career centers and the educational
institutions). Students received an email or in some
cases a letter containing the survey’s link which
allowed them to access the online questionnaire.
Weighting and data cleaning:
In order to achieve a realistic perspective of the
university landscape we set targets by main field of
study and educational institution based on official
statistics. To get the questions distributions as close as
possible to the actual population distribution, we use
weighting based on population frequencies of the
targets. Finally, a data cleaning process guarantees
that only valid answers become part of our sample.
Data protection:
Target group:
University students from all educational years.
Universum sticks to national data protection laws. All
answers remain anonymous and all data is analysed on
an aggregated base only.
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Comparison groups analysed in this report
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Group 1:
Base of the group: Uniwersytet Warszawski
Number of respondents: 122
Group 2:
Base of the group: Total
Number of respondents: 4 803
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Key findings - Uniwersytet Warszawski
Top career goals:
 To be a technical or functional expert
 To be competitively or intellectually
challenged
 To have work/life balance
Gender:
 66% women and 34% men
Average age:
 22,7 years
Top preferred industries:
 Media and advertisement
 Financial Services
 Banks
Grade (self-assessment):
 7,1 (of 10)
Top actual communication channels:
 Job boards
 Employer websites
Top job functions:
 Marketing/communications/PR function
 Analyst
 Career guidance websites
 Finance function
Expected annual salary:
 37 287 PLN
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Key findings - Total
Top career goals:
 To be secure or stable in my job
 To be a technical or functional expert
 To have work/life balance
Gender:
 73% women and 27% men
Average age:
 22,9 years
Top preferred industries:
 Financial Services
 Banks
 Media and advertisement
Grade (self-assessment):
 7,1 (of 10)
Top actual communication channels:
 Job boards
 Employer websites
 TV advertisements
Top job functions:
 Marketing/communications/PR function
 Finance function
 Administrative function (e.g. HR,
Purchasing, IT support)
Expected annual salary:
 32 023 PLN
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Age & Gender
Gender:
Average Age:
22,9
22,7
Uniwersytet Warszawski
66%
Total
Total
Uniwersytet Warszawski
73%
Female
34%
27%
Male
SURVEY QUESTIONS:
• What is your year of birth?
• What is your gender?
10
1
Nationality
Uniwersytet Warszawski
97%
Total
99%
Polish
3%
1%
Other
SURVEY QUESTION:
What is your nationality?
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1
Academic performance
1
2
3
4
0%
0%
0%
2%
2%
14%
13%
5
16%
15%
6
25%
7
28%
30%
29%
8
12%
10%
9
10
Uniwersytet Warszawski
1%
2%
Total
SURVEY QUESTION:
Please grade your academic results on a scale from 1 to 10, where 10 represents "excellent results", 5 stands for "Average"
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1
Areas of study - Business (1/1)
Area of study
Management
Marketing
Finance
Economics
Accounting/Auditing/Taxation
Human Resources Management
Strategy
Entrepreneurship
International Business
Sales
Public Administration
Communication Studies
Business Administration
Information Management
Logistics
Real Estate
Tourism Management
Other Business
Uniwersytet
Warszawski
Total
47%
39%
34%
30%
19%
18%
13%
10%
9%
9%
8%
7%
5%
5%
3%
3%
2%
2%
34%
22%
28%
30%
17%
14%
7%
12%
11%
10%
12%
5%
4%
4%
10%
5%
7%
2%
SURVEY QUESTION:
What is your major(s)/main area(s) of study?
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1
Participating students - Educational institutions - Total (1/3)
University
Total
Uniwersytet Ekonomiczny w Krakowie
7,26%
Uniwersytet Ekonomiczny we Wroclawiu
Akademia Ekonomiczna w Katowicach
6,74%
6,38%
Uniwersytet Ekonomiczny w Poznaniu
5,78%
Uniwersytet Gdanski
4,74%
Uniwersytet Lódzki
Uniwersytet Warszawski
Szkola Glówna Handlowa w Warszawie
4,43%
3,23%
2,98%
University
Szkola Glówna Gospodarstwa Wiejskiego w
Warszawie
Uniwersytet Szczecinski
Uniwersytet Mikolaja Kopernika w Toruniu
Wyzsza Szkola Biznesu - National-Louis University
w Nowym Saczu
Wyzsza Szkola Informatyki I Zarzadzania w
Rzeszowie
Politechnika Gdanska
Wyzsza Szkola Bankowa w Poznaniu
Total
2,49%
2,32%
2,20%
2,10%
2,02%
1,98%
1,97%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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Participating students - Educational institutions - Total (2/3)
University
Total
University
Total
Politechnika Lubelska
Politechnika Wroclawska
Akademia Górniczo-Hutnicza w Krakowie
Politechnika Lódzka
1,71%
1,64%
1,46%
1,46%
1,28%
1,22%
1,20%
1,16%
Uniwersytet Marii Curie-Sklodowskiej w Lublinie
1,42%
Uniwersytet Wroclawski
Politechnika Poznanska
Górnoslaska Wyzsza Szkola Handlowa Im.
Wojciecha Korfantego
1,42%
1,32%
Uniwersytet Slaski w Katowicach
Uniwersytet Jagiellonski w Krakowie
Akademia Leona Kozminskiego
Uniwersytet Rzeszowski
Uniwersytet Kardynala Stefana Wyszynskiego w
Warszawie
Politechnika Slaska
Uniwersytet Zielonogórski
1,16%
1,04%
0,98%
1,29%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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1
Participating students - Educational institutions - Total (3/3)
University
Total
University
Total
Wyzsza Szkola Handlu I Prawa Im. Ryszarda
Lazarskiego w Warszawie
0,82%
Akademia Humanistyczno-Ekonomiczna w Lodzi
0,43%
Politechnika Czestochowska
0,79%
Uniwersytet Im. Adama Mickiewicza w Poznaniu
0,24%
Uniwersytet w Bialymstoku
0,79%
Uniwersytet Opolski
Politechnika Bialostocka
0,78%
0,73%
Politechnika Rzeszowska
0,73%
Politechnika Warszawska
0,71%
Politechnika Koszalinska
0,67%
Wyzsza Szkola Finansów I Zarzadzania w
Bialymstoku
Politechnika Swietokrzyska w Kielcach
Politechnika Krakowska
Polsko-Japonska Wyzsza Szkola Technik
Komputerowych
Wyzsza Szkola Informatyki Stosowanej I
Zarzadzania w Warszaw
Other
0,18%
0,16%
0,09%
0,06%
0,06%
16,37%
SURVEY QUESTION:
Which educational institution do you attend?
PLEASE NOTE:
The percentages shown in this table are weighted results based on the actual student population of each school.
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University Report
University experience
17
Uniwersytet Warszawski
Business
Copyright Universum 2008
17
Copyright
Copyright
Universum
Universum
2011
2008
Satisfaction - Lecturers/tutors
Very dissatisfied
Dissatisfied
2%
1%
2%
Very dissatisfied
3%
6%
9%
Dissatisfied
29%
Neutral
55%
58%
53%
Satisfied
Very satisfied
Neutral
15%
25%
10%
21%
12%
2
Satisfaction - Choice of
courses/modules
6%
2%
5%
23%
18%
22%
28%
20%
26%
35%
Satisfied
49%
39%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
Very satisfied
8%
11%
9%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
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Satisfaction - Reputation of the
university
1%
Very dissatisfied
Very dissatisfied
2%
Dissatisfied
Neutral
Satisfied
1%
1%
5%
2
Satisfaction - Student life
2%
2%
3%
13%
13%
Dissatisfied
6%
6%
5%
15%
Neutral
24%
34%
45%
33%
44%
40%
46%
Satisfied
Uniwersytet
Warszawski 2011
68%
60%
Very satisfied
21%
26%
18%
Uniwersytet
Warszawski 2010
Total
Very satisfied
21%
18%
27%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
19
Satisfaction - University’s contacts
with the business community
9%
Very dissatisfied
Dissatisfied
Very dissatisfied
3%
6%
26%
24%
18%
Neutral
29%
34%
30%
Satisfied
31%
30%
32%
Very satisfied
5%
9%
14%
2
Satisfaction - Quality of the
education
Dissatisfied
1%
3%
2%
9%
8%
12%
17%
Neutral
29%
23%
56%
Satisfied
45%
50%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
Very satisfied
16%
15%
13%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
20
Satisfaction - Day-to-day
administration within my faculty
Very dissatisfied
7%
Satisfaction - Possibility to study
abroad
Very dissatisfied
9%
30%
Dissatisfied
Dissatisfied
23%
18%
Neutral
Neutral
23%
3%
6%
8%
34%
33%
30%
42%
36%
40%
Satisfied
35%
Very satisfied
3%
1%
2%
33%
Satisfied
11%
10%
Uniwersytet
Warszawski
Total
Very satisfied
2
17%
24%
20%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
21
Satisfaction - Access to and quality
of service facilities
Very dissatisfied
1%
1%
3%
Very dissatisfied
6%
6%
3%
Dissatisfied
29%
Dissatisfied
13%
11%
21%
6%
Neutral
38%
41%
45%
46%
48%
23%
29%
47%
Neutral
18%
11%
Satisfied
Very satisfied
2
Satisfaction - Living costs and
boarding/accommodation
15%
Satisfied
26%
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
Very satisfied
Uniwersytet
Warszawski
3%
9%
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
22
Satisfaction - Ratio of students per
lecturer/tutor
Very dissatisfied
8%
Satisfaction - Practical elements
of my course
13%
Very dissatisfied
9%
3%
17%
Dissatisfied
15%
Dissatisfied
24%
15%
31%
Neutral
33%
Neutral
30%
35%
38%
Satisfied
33%
Satisfied
31%
39%
Very satisfied
2
6%
9%
Uniwersytet
Warszawski
Total
Very satisfied
6%
7%
Uniwersytet
Warszawski
Total
SURVEY QUESTIONS:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students rather satisfied or dissatisfied with the above aspects?
• Did satisfaction significantly increase or drop compared to last year?
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Satisfaction - This year vs. last year
Uniwersytet
Uniwersytet
Warszawski 2011 Warszawski 2010
The reputation of the university
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
The student life
Lecturers/tutors
The possibility to study abroad
Choice of courses/modules
Ratio of students per lecturer/tutor
4,6
4,5
4,3
3,8
3,8
3,7
3,7
3,7
3,2
3,2
3,6
3,6
3,9
3,8
3,5
-
Day-to-day administration within my department/faculty
3,1
-
Practical elements of my course
3,0
-
The university's contacts with the business community
3,0
3,2
Living costs and boarding/accommodation
2,8
-
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
24
Satisfaction - Uniwersytet Warszawski vs. Total
Uniwersytet
Warszawski
Total
The reputation of the university
Access to and quality of service facilities (e.g. libraries,
computers)
The quality of the education
The student life
Lecturers/tutors
The possibility to study abroad
Choice of courses/modules
Ratio of students per lecturer/tutor
4,6
4,0
4,3
3,9
3,8
3,7
3,7
3,7
3,2
3,2
3,6
3,9
3,7
3,7
3,2
3,4
Day-to-day administration within my department/faculty
3,1
3,2
Practical elements of my course
3,0
3,0
The university's contacts with the business community
3,0
3,3
Living costs and boarding/accommodation
2,8
3,1
2
SURVEY QUESTION:
How satisfied or dissatisfied are you with your study environment regarding the following factors?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• Are your students more or less satisfied compared to students at similar departments from other universities?
• What are the strengths and weaknesses of your university in the perception of your students?
• Are there any positive university aspects that should be pointed out more by university communication and marketing?
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2
Overall satisfaction
Very dissatisfied
Dissatisfied
Neutral
1%
1%
1%
5%
6%
7%
14%
9%
19%
65%
69%
57%
Satisfied
Very satisfied
15%
15%
16%
Uniwersytet Warszawski
2011
Uniwersytet Warszawski
2010
Total
Uniwersytet
Warszawski 2011
Uniwersytet
Warszawski 2010
Total
3,9
3,9
3,8
How satisfied are you overall with your
university?
SURVEY QUESTION:
How satisfied are you overall with your university?
(Very satisfied, Satisfied, Neutral, Dissatisfied and Very dissatisfied)
THINK ABOUT:
• How satisfied are your students with the university?
• What differentiates your students from the other students?
• Why do you think they are more or less pleased? Which aspects might have the biggest impact on overall satisfaction?
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Career related services offered by university - Uniwersytet Warszawski
Services offered by the career service at my department/faculty
24%
Services offered by the university's central career service
Career advice by professors and lecturers
47%
14%
6%
Career fairs at university
Company workshops/presentations organised by the university
24%
55%
24%
21%
60%
33%
34%
30%
Job board with external offers
28%
42%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
7%
13%
25%
37%
21%
5%
33%
8%
5%
5%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
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Career related services offered by university - Total
Services offered by the career service at my department/faculty
23%
Services offered by the university's central career service
Career advice by professors and lecturers
37%
31%
8%
43%
21%
Career fairs at university
Company workshops/presentations organised by the university
35%
Job board with external offers
21%
60%
44%
29%
26%
43%
27%
I am aware of this service and use it
I am aware of this service, but don't use it
I am unaware of this service, but would use it
I am unaware of this service and wouldn't use it
4%
10%
27%
25%
39%
6%
4%
3%
32%
2%
SURVEY QUESTION:
Are you aware of/ do you use the following career related services offered by your university?
(I am aware of this service and use it, I am aware of this service, but don't use it,
I am unaware of this service, but would use it, I am unaware of this service and wouldn't use it.)
THINK ABOUT:
• Are your students aware of the different career related services offered by your university?
• Is there a demand for an institutionalised career service or other career related services?
• What potential career related services can your university offer in the future?
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Aspects of university choice
Uniwersytet
Warszawski
Total
University rankings
University directories
Parents/friends
Students of the university
Information event at university (e.g. university open
day)
87%
36%
27%
25%
52%
33%
37%
29%
14%
15%
Media coverage/articles in newspapers or magazines
12%
10%
Promotional material
Information event at school
9%
5%
11%
7%
Online social networks/communities (e.g. Facebook)
5%
5%
Career fairs
Advertising in print media
Videos produced by the university
Online advertising
Other
4%
1%
1%
0%
11%
4%
3%
1%
5%
14%
SURVEY QUESTION:
Which of the following aspects had an influence on the choice of your university?
THINK ABOUT:
• Which aspects had the highest influence on the university choice of your students?
• Where do you invest in marketing activities and do your investments pay off? Should you concentrate on alternative communication
channels?
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University Report
Students’ career & communication preferences
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Preferred industries - Top 10
44%
Media and advertisement
25%
23%
Financial Services
28%
22%
Banks
28%
20%
Fast moving consumer goods
6%
14%
16%
Business services and operational consulting
13%
12%
Management consulting
11%
Auditing and Accounting
Beverages
20%
10%
3%
10%
Fashion and accessories
Pharmaceuticals and biotech
8%
8%
1%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
• Do industry preferences reflect the labour market’s reality in your region?
• Are your students rather willing to go into business or academic research?
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Preferred Job functions
Marketing/communications/PR function
36%
Analyst
20%
Administrative function (e.g. HR, Purchasing, IT
support)
25%
29%
23%
18%
Project Manager
16%
12%
Consultant
16%
18%
Middle management
13%
16%
Research and development function
6%
Sales/Key account manager
5%
Upper management
5%
IT specialist/developer
2%
2%
Engineer
2%
Other
26%
26%
30%
Finance function
Customer service function
49%
18%
9%
9%
2%
4%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
In which job function would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
THINK ABOUT:
Which job functions are most popular amongst your students?
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Preferred size of employer
Micro employer (Less than 10
employees)
Small employer (10-100 employees)
2%
4%
18%
29%
36%
Medium-sized employer (100-500
employees)
Big employer (500-1000 employees)
Macro employer (More than 1000
employees)
34%
22%
19%
22%
15%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
What size of employer would you prefer working for when choosing your first employment?
Please select only one alternative
THINK ABOUT:
• Do your students prefer to work for rather bigger or smaller companies?
• Do preferences related to employer size reflect the labour market’s reality in your region?
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Career goals - Uniwersytet Warszawski vs. Total
45%
49%
To be a technical or functional expert
42%
To be competitively or intellectually challenged
32%
41%
45%
To have work/life balance
39%
To be secure or stable in my job
60%
36%
To be a leader or manager of people
23%
32%
31%
To be entrepreneurial or creative/innovative
To be autonomous or independent
23%
17%
19%
17%
To be dedicated to a cause or to feel that I am serving
a greater good
To have an international career
18%
14%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
34
Career goals - This year vs. last year (Uniwersytet Warszawski)
45%
To be a technical or functional expert
52%
42%
40%
To be competitively or intellectually challenged
41%
44%
To have work/life balance
39%
41%
To be secure or stable in my job
To be a leader or manager of people
36%
22%
32%
34%
To be entrepreneurial or creative/innovative
To be autonomous or independent
To be dedicated to a cause or to feel that I am
serving a greater good
To have an international career
3
23%
20%
19%
16%
18%
17%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
35
3
Career goals - This year vs. last year (Total)
60%
To be secure or stable in my job
49%
49%
50%
To be a technical or functional expert
45%
45%
To have work/life balance
32%
36%
To be competitively or intellectually challenged
31%
32%
To be entrepreneurial or creative/innovative
23%
21%
To be a leader or manager of people
To be dedicated to a cause or to feel that I am serving a
greater good
To be autonomous or independent
To have an international career
17%
17%
17%
19%
14%
14%
Total 2011
Total 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
THINK ABOUT:
How do your students’ career goals differ from the priorities of other students?
36
3
Expected annual salary (PLN)
Uniwersytet Warszawski
Total
37 287
32 023
SURVEY QUESTION:
What is your expected salary before taxes (excluding commission and bonus) at your first employment after graduation?
PLEASE NOTE:
How do salary expectations differ amongst the different groups?
37
3
Actual communication channels - Top 10
40%
Job boards
33%
34%
Employer websites
28%
32%
Career guidance websites
24%
28%
25%
Career guides/books
24%
27%
Career fairs
24%
23%
Career Magazines for students
20%
22%
Professional networks/communities
20%
TV advertisements
Social networks/communities
University press & student organisation publications
28%
19%
22%
18%
20%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
How have you mainly learnt about these employers? Please select as many as applicable
THINK ABOUT:
Which communication channels do employers use to communicate with your students?
38
4
University Report
Employer rankings
39
Uniwersytet Warszawski
Business
Copyright Universum 2010
39
Copyright
Universum2011
2010
Copyright Universum
4
Considered employer ranking - Uniwersytet Warszawski - Top 30
Employer
TVN S.A.
Ernst & Young
Nestlé Polska
L'Oréal Polska
Deloitte
Google Poland
Danone
Grupa Zywiec
Procter & Gamble
Coca-Cola
Mars Polska
Unilever
Polskie Linie Lotnicze LOT
Johnson & Johnson Poland
Nivea Polska
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
7
7
10
11
12
13
14
14
42,74%
36,75%
35,90%
35,04%
34,19%
33,33%
31,62%
31,62%
31,62%
30,77%
29,91%
28,21%
27,35%
25,64%
25,64%
2
1
3
5
9
14
9
9
7
12
6
3
15
13
19
Employer
Microsoft
PricewaterhouseCoopers
Alior Bank
ING Bank Slaski
Bank Millennium
KPMG
Allegro
Nokia Poland
Sony Polska
mBank
ING zycie
PKN Orlen
Bank Zachodni WBK
BRE Bank
Empik Grupa
Rank
2011
Percent
2011
Rank
2010
16
16
18
18
20
20
22
22
22
25
26
26
28
28
28
23,93%
23,93%
23,08%
23,08%
22,22%
22,22%
21,37%
21,37%
21,37%
20,51%
19,66%
19,66%
18,80%
18,80%
18,80%
23
7
23
21
29
17
120
16
26
27
55
30
19
SURVEY QUESTION:
Below is a list of employers. Which of these employers would you consider working for?
If your favorite employer is not listed, you may add it into the bottom of the list as "Other Employer 1" or "Other Employer 2”.
THINK ABOUT:
• Do students consider employers that are recruiting on your campus and with whom you may cooperate?
• Are important partners or sponsors of your university missing in this ranking?
40
4
Ideal employer ranking - Uniwersytet Warszawski - Top 20
Employer
TVN S.A.
Ernst & Young
Mars Polska
L'Oréal Polska
Deloitte
Procter & Gamble
Unilever
Nestlé Polska
Danone
Google Poland
Rank
2011
Percent
2011
Rank
2010
1
2
2
4
5
6
6
8
9
9
25,66%
18,58%
18,58%
15,93%
15,04%
14,16%
14,16%
13,27%
11,50%
11,50%
8
2
7
3
3
6
5
13
11
8
Employer
Coca-Cola
Microsoft
Polskie Linie Lotnicze LOT
McKinsey & Company Poland
IBM Polska
Sony Polska
Alior Bank
Grupa Zywiec
PricewaterhouseCoopers
HSBC Bank Polska
Rank
2011
Percent
2011
Rank
2010
11
12
12
14
15
15
17
17
17
20
10,62%
9,73%
9,73%
8,85%
7,96%
7,96%
7,08%
7,08%
7,08%
6,19%
11
25
16
15
52
20
25
13
1
31
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
41
4
Potential applicants’ ranking - Uniwersytet Warszawski - Top 10
Employer
Mars Polska
Ernst & Young
Deloitte
Procter & Gamble
TVN S.A.
Rank
2011
Percent
2011
Rank
2010
1
2
3
3
3
7,39%
5,91%
4,93%
4,93%
4,93%
2
3
4
6
10
Employer
Unilever
Coca-Cola
L'Oréal Polska
Nestlé Polska
PricewaterhouseCoopers
Rank
2011
Percent
2011
Rank
2010
3
7
7
7
7
4,93%
3,45%
3,45%
3,45%
3,45%
6
26
6
11
1
SURVEY QUESTIONS:
• Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
• Have you or will you apply to these employers?
THINK ABOUT:
Are there big differences in comparison to the Ideal Employer ranking?
42
4
Ideal employer ranking - Total - Top 20
Employer
TVN S.A.
Ernst & Young
L'Oréal Polska
Google Poland
PricewaterhouseCoopers
Deloitte
Polskie Linie Lotnicze LOT
Procter & Gamble
PKO Bank Polski
Mars Polska
Rank
2011
Percent
2011
Rank
2010
1
2
3
4
5
6
7
8
9
10
14,82%
12,27%
11,28%
10,44%
9,45%
8,55%
8,29%
8,13%
8,05%
7,89%
1
2
4
5
3
6
11
7
14
10
Employer
Unilever
Nestlé Polska
Microsoft
ING Bank Slaski
Coca-Cola
Bank Zachodni WBK
KPMG
Alior Bank
Nokia Poland
Empik Grupa
Rank
2011
Percent
2011
Rank
2010
11
12
13
14
15
16
17
18
19
20
7,38%
7,35%
7,31%
6,41%
6,29%
6,20%
6,16%
6,09%
5,46%
5,31%
12
9
16
21
15
23
8
19
28
22
SURVEY QUESTION:
Please select five employers from the list below for which you would most like to work - your five Ideal Employers.
Please select 1-5 companies.
THINK ABOUT:
Which of the potential employers from the considered ranking are not short-listed by your students?
43
4
Top findings - Employer rankings - Total
Ideal Employer ranking:
High Achievers’ ranking:
1. TVN S.A.
2. Ernst & Young
3. L'Oréal Polska
4. Google Poland
5. PricewaterhouseCoopers
1. Ernst & Young
2. PricewaterhouseCoopers
3. TVN S.A.
4. Deloitte
5. L'Oréal Polska
Considered Employer ranking:
Potential Applicants’ ranking:
1. TVN S.A.
2. Nestlé Polska
3. L'Oréal Polska
4. Ernst & Young
5. Coca-Cola
1. Ernst & Young
2. Mars Polska
3. Deloitte
4. PricewaterhouseCoopers
5. Procter & Gamble
44
5
University Report
Students’ employer preferences
45
Uniwersytet Warszawski
Business
Copyright Universum 2010
45
Copyright
Universum
Copyright
Universum
2011 2010
5
The Drivers of Employer Attractiveness
Employer Reputation & Image
Job Characteristics
- The attributes of the employer as an organisation
- The contents and demands of the job, including the
learning opportunities provided by the job
• Attractive/exciting products and services
• Fast-growing or entrepreneurial
• Financial strength
• Good reputation
• High ethical standards
• High level of Corporate Social Responsibility
• Innovative products and services
• Inspiring top management
• Market success
• Prestige
• A variety of assignments
• An attractive geographic location
• Challenging work
• Control over my working hours
• Flexible working conditions
• High level of responsibility
• Opportunities for international travel
• Opportunities for relocation abroad
• Professional training and development
• Secure employment
People & Culture
Remuneration & Advancement Opportunities
- The social environment and attributes of the work place
- The monetary compensation and other benefits, now and
in the future
• Has a culture that is accepting towards minorities
• Has a culture that respects my individuality
• Has a culture that supports equality between the sexes
• Has leaders who will support my development
• Offers a comfortable physical work environment
• Offers a creative and dynamic work environment
• Offers a friendly work environment
• Offers interaction with international clients and
colleagues
• Recruits only the best talents
• Will enable me to have good work/life balance
• Clear path for advancement
• Competitive base salary
• Competitive benefits
• Good possibilities for rapid promotion
• Good prospects for high future earnings
• Good reference for future career
• Leadership opportunities
• Overtime pay/compensation
• Performance-related bonus
• Sponsorship of future education
PLEASE NOTE:
The framework is developed together with professor Paula Caligiuri, Director of the Center for HR Strategy at Rutgers University.
Based on specific research within HR, as well as focus groups and general communication with both our clients and students.
46
5
The Drivers of Employer attractiveness - Importance of each driver
19%
Employer Reputation & Image
Employer
Reputation &
Image
Job
Characteristics
People
& Culture
Remuneration &
Advancement
Opportunities
18%
26%
Job Characteristics
25%
26%
People & Culture
26%
29%
Remuneration & Advancement Opportunities
31%
Uniwersytet Warszawski
Total
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
47
The Drivers of Employer attractiveness - Employer Reputation & Image
26%
People
& Culture
Remuneration &
Advancement
Opportunities
36%
36%
Prestige
35%
32%
Good reputation
34%
Financial strength
38%
34%
35%
Market success
High ethical standards
20%
18%
Innovative products and services
20%
17%
High level of Corporate Social Responsibility
Job
Characteristics
38%
Inspiring top management
Attractive/exciting products and services
Employer
Reputation &
Image
38%
39%
Fast-growing or entrepreneurial
5
17%
21%
13%
12%
SURVEY QUESTION:
Employer Reputation & Image refers to the attributes of the employer as an organisation.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Uniwersytet Warszawski
Total
48
The Drivers of Employer attractiveness - Employer Reputation & Image
(this year vs. last year)
38%
40%
Fast-growing or entrepreneurial
38%
Inspiring top management
35%
32%
34%
28%
34%
32%
Market success
High level of Corporate Social Responsibility
Remuneration &
Advancement
Opportunities
46%
Financial strength
Attractive/exciting products and services
Job
Characteristics
36%
Good reputation
Innovative products and services
People
& Culture
24%
Prestige
High ethical standards
Employer
Reputation &
Image
5
20%
14%
20%
16%
17%
22%
13%
18%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEY QUESTION:
SURVEY Reputation
QUESTION:Employer
Reputation
& Image of
refers
to the attributes
of the employer as an organisation. My ideal
Employer
& Image refers
to the attributes
the employer
as an organisation.
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
49
5
The Drivers of Employer attractiveness - Job Characteristics
50%
52%
Secure employment
Remuneration &
Advancement
Opportunities
24%
36%
Control over my working hours
29%
30%
A variety of assignments
24%
20%
17%
Challenging work
19%
Opportunities for relocation abroad
13%
14%
17%
Flexible working conditions
An attractive geographic location
People
& Culture
Job
Characteristics
40%
Opportunities for international travel
High level of responsibility
Employer
Reputation &
Image
59%
60%
Professional training and development
10%
12%
9%
Uniwersytet Warszawski
20%
Total
SURVEY QUESTION:
Job Characteristics refers to the content and demands of the job, including the learning opportunities provided by the job.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
50
5
The Drivers of Employer attractiveness - Job Characteristics
(this year vs. last year)
Professional training and development
50%
Secure employment
Remuneration &
Advancement
Opportunities
40%
36%
30%
30%
A variety of assignments
40%
20%
Challenging work
30%
19%
19%
Opportunities for relocation abroad
An attractive geographic location
Job
Characteristics
24%
Control over my working hours
High level of responsibility
People
& Culture
33%
Opportunities for international travel
Flexible working conditions
Employer
Reputation &
Image
59%
58%
14%
12%
10%
16%
9%
12%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEYQUESTION:
QUESTION:
SURVEY
JobCharacteristics
Characteristicsrefers
refersto
tothe
thecontent
contentand
anddemands
demandsof
ofthe
thejob,
job,including
includingthe
thelearning
learningopportunities
opportunitiesprovided
providedby
bythe
thejob.
job.
Job
My ideal
employer
associated
Which
attributes
do is
you
perceive with:
as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
51
5
The Drivers of Employer attractiveness - People & Culture
60%
Offers a creative and dynamic work environment
Employer
Reputation &
Image
48%
47%
43%
Will enable me to have good work/life balance
People
& Culture
Remuneration &
Advancement
Opportunities
41%
44%
Has leaders who will support my development
38%
Offers interaction with international clients and
colleagues
31%
37%
38%
Offers a friendly work environment
24%
Offers a comfortable physical work environment
33%
14%
18%
Has a culture that respects my individuality
Recruits only the best talents
Job
Characteristics
9%
7%
Has a culture that is accepting towards
[underrepresented] minorities
8%
4%
Has a culture that supports equality between the
sexes
6%
8%
SURVEY QUESTION:
People & Culture refers to the social environment and attributes of the work place.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Uniwersytet Warszawski
Total
52
5
The Drivers of Employer attractiveness - People & Culture
(this year vs. last year)
Offers a creative and dynamic work environment
47%
Will enable me to have good work/life balance
Job
Characteristics
Remuneration &
Advancement
Opportunities
41%
45%
38%
40%
Offers interaction with international clients and
colleagues
37%
35%
Offers a friendly work environment
24%
Offers a comfortable physical work environment
16%
14%
Has a culture that respects my individuality
24%
9%
7%
Recruits only the best talents
Has a culture that supports equality between the
sexes
People
& Culture
37%
Has leaders who will support my development
Has a culture that is accepting towards
[underrepresented] minorities
Employer
Reputation &
Image
60%
58%
8%
2%
6%
8%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEY QUESTION:
SURVEY
QUESTION:
People
& Culture
refers to the social environment and attributes of the work place.
Peopleattributes
& Culturedorefers
to the social
environment
and attributes of the work place. My ideal employer is associated with:
Which
you perceive
as the
most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
53
The Drivers of Employer attractiveness - Remuneration & Advancement
Opportunities
Good prospects for high future earnings
40%
Clear path for advancement
33%
33%
Sponsorship of future education
33%
30%
Competitive benefits
Good reference for future career
Overtime pay/compensation
Good possibilities for rapid promotion
Leadership opportunities
People
& Culture
35%
Competitive base salary
Performance-related bonus
Employer
Reputation &
Image
46%
50%
5
Job
Characteristics
Remuneration &
Advancement
Opportunities
24%
18%
23%
17%
21%
21%
21%
18%
19%
29%
19%
18%
SURVEY QUESTION:
Remuneration & Advancement Opportunities refer to monetary compensation and other benefits, now and in the future.
Which attributes do you perceive as the most attractive?
Please select a maximum of three alternatives
Uniwersytet Warszawski
Total
54
5
The Drivers of Employer attractiveness - Remuneration &
Advancement Opportunities (this year vs. last year)
Good prospects for high future earnings
40%
33%
35%
24%
15%
Competitive benefits
23%
23%
Good reference for future career
21%
23%
Leadership opportunities
Remuneration &
Advancement
Opportunities
33%
34%
Sponsorship of future education
Good possibilities for rapid promotion
People
& Culture
32%
Competitive base salary
Overtime pay/compensation
Job
Characteristics
52%
Clear path for advancement
Performance-related bonus
Employer
Reputation &
Image
46%
21%
13%
19%
32%
19%
19%
Uniwersytet Warszawski 2011
Uniwersytet Warszawski 2010
SURVEYQUESTION:
QUESTION:
SURVEY
Remuneration&&Advancement
AdvancementOpportunities
Opportunitiesrefer
referto
tomonetary
monetarycompensation
compensationand
andother
otherbenefits,
benefits,now
nowand
andininthe
thefuture.
future. My ideal
Remuneration
employer
is associated
Which
attributes
do you with:
perceive as the most attractive?
Pleaseselect
selectaamaximum
maximumof
ofthree
threealternatives
alternatives
Please
55
5
Top findings - Students’ employer preferences
Students were asked to rate the importance of the four Drivers of Employer Attractiveness by dividing 100 points between the drivers in
accordance with how important they perceive them.
Uniwersytet Warszawski
Total
Top 5 - Overall most important
attributes:
Top 5 - Overall most important
attributes:
1.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
1.
Good prospects for high future earnings
(Remuneration & Advancement
Opportunities)
2.
Professional training and development
(Job Characteristics)
2.
Professional training and development
(Job Characteristics)
3.
Offers a creative and dynamic work
environment (People & Culture)
3.
Secure employment (Job Characteristics)
4.
4.
Secure employment (Job Characteristics)
Offers a creative and dynamic work
environment (People & Culture)
5.
Will enable me to have good work/life
balance (People & Culture)
5.
Will enable me to have good work/life
balance (People & Culture)
This is the importance of all the 40 attributes in relationship to how important the students think its driver is. This
analysis gives a summarised 360 degree view of what influences employer attractiveness.
56
6
University Report
Global top findings
57
Uniwersytet Warszawski
Business
Copyright Universum 2009
57
Copyright
Universum2011
2009
Copyright Universum
6
Importance of the drivers of employer attractiveness
by region – Business students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,8%
People
&
Culture
20,9%
27,4%
25,5%
24,3%
31,6%
27,6%
Job
Employer
Attractiveness Characteristics
23,3%
Nordic
Russia
Europe
America
Asia
20,4%
21,8%
27,8%
27,0%
22,6%
24,8%
25,0%
26,5%
24,9%
26,5%
26,8%
25,8%
South Africa
24,2%
23,5%
28,4%
23,9%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
58
6
Importance of the drivers of employer attractiveness
by region – Engineering students
Employer
Reputation
& Image
Remuneration
&
Advancement
Opportunities
19,0%
People
&
Culture
20,8%
28,6%
24,3%
25,0%
32,4%
28,4%
Job
Employer
Attractiveness Characteristics
21,8%
Nordic
Russia
Europe
America
Asia
20,2%
22,1%
28,5%
26,6%
22,2%
24,7%
27,5%
26,1%
26,3%
26,1%
25,5%
24,2%
South Africa
24,6%
25,8%
26,8%
22,8%
SURVEY QUESTION:
How would you rate the relative importance of these aspects when choosing your Ideal Employer?
Please divide 100 points between the alternatives in accordance with importance
Source: Universum Student Survey 2010
conducted in 24 countries worldwide
59
The most attractive industries by region – Business students
6
1. Marketing/ advertising
2. Management consulting
3. Entertainment/media/public relations
1. Marketing/ advertising
2. Management consulting
3. Investment banking
1. Marketing/ advertising
2. Commercial banking
3. Financial services
Nordic
Russia
Europe
Asia
America
1. Commercial banking
2. Management consulting
3. Auditing/ accounting/
taxation (corporate)
1. Accounting (public)
2. Financial services
3. Marketing/ advertising
South Africa
1. Accounting (public)
2. Auditing/ accounting/ taxation (corporate)
3. Financial services
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
60
The most attractive industries by region – Engineering students
6
1. Engineering consulting
2. Energy/power
3. Environmental/conservation
1. Energy/power
2. Engineering/manufacturing
3. Aerospace/defense
1. Engineering/manufacturing
2. Energy/power
3. Construction
Nordic
Russia
Europe
Asia
America
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Engineering consulting
3. Energy/power
1. Engineering/manufacturing
2. Electronics
3. Automotive
South Africa
Source: Universum Student Survey 2010
SURVEY QUESTION:
In which industry would you ideally want to work when choosing your first employment after graduation?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
61
6
Top 3 career goals by region – Business students
1. To have work/life balance
2. To be competitively or intellectually challenged
3. To be secure or stable in my job
1. To have work/life balance
2. To be competitively or intellectually
challenged
3. To have an international career
America
Nordic
Russia
Europe
Asia
1. To have work/life balance
2. To be autonomous or
independent
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in
my job
3. To be a leader or manager
of people
1. To have work/life balance
2. To be secure or stable in my job
3. To be a leader or manager of
people
South Africa
1. To be a leader or manager of people
2. To be entrepreneurial or
creative/innovative
3. To be secure or stable in my job
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
62
6
Top 3 career goals by region – Engineering students
1. To have work/life balance
2. To be secure or stable in my job
3. To be competitively or
intellectually challenged
1. To have work/life balance
2. To be secure or stable in my
job
3. To be competitively or
intellectually challenged
Nordic
Russia
Europe
Asia
America
1. To have work/life
balance
2. To be secure or stable in
my job
3. To be competitively or
intellectually challenged
South Africa
1. To be a technical or
functional expert
2. To have work/life balance
3. To be secure or stable in
my job
1. To be a technical or
functional expert
2. To have work/life balance
3. To be a leader or manager
of people
1. To be a technical or functional expert
2. To be a leader or manager of people
3. To be competitively or intellectually
challenged
Source: Universum Student Survey 2010
SURVEY QUESTION:
Below is a list of nine possible career goals. Which are most important to you?
Please select a maximum of three alternatives
conducted in 24 countries worldwide
63
Top 3 preferred communication channels by region – Business students
6
1. Career fairs
2. Employer websites
3. Acquaintances employed by the
company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
Nordic
America
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op programs/work placement
3. Employer websites
South Africa
1. Employer presentations on
campus
2. Career websites/Internet job
boards
3. Internship/co-op programs/work
placement
1. Employer presentations on
campus
2. Career fairs
3. Acquaintances employed by
the company/organisation
1. Employer websites
2. Internship/co-op programs/work placement
3. Career websites/Internet job boards
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
64
6
Top 3 preferred communication channels by region –
Engineering students
1. Employer websites
2. Career fairs
3. Employer presentations on campus
1. Employer websites
2. Internship/co-op programs/work placement
3. Employer presentations on campus
America
Nordic
Russia
Europe
Asia
1. Career fairs
2. Internship/co-op
programs/work placement
3. Employer presentations on
campus
South Africa
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Employer websites
2. Employer presentations on
campus
3. Internship/co-op programs/work
placement
1. Career websites/Internet job boards
2. Career fairs
3. Advertisements on the Internet
Source: Universum Student Survey 2010
SURVEY QUESTION:
How would you prefer to gather information about potential employers? Please select a maximum of three
alternatives
conducted in 24 countries worldwide
65
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