Transcript Document
IT Communications Committee
Website Modifications October, 2012
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Goals:
Benchmark CASA website against all other US Chapters.
• Make recommendations to modify the website to allow easier navigation and provide necessary value to chapter members.
• Evaluate revenue generation and make recommendations.
• Evaluate possibility of ISPE-CASA website redirected from the ISPE site to a site managed wholly by us or FPMR
Benchmarking
Web Sections per Chapter CASA Bay Area Delaware Valley Rocky Mountain Great Lakes South Central Boston New Jersey Midwest New England Puerto Rico San Diego Los Angeles Chesapeake Pacific NW Unique Section √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ H om e 15 √ Aw ard s √ Ch ap te r H ist or y √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Ch ap te r Boa rd √ Ch ap te r N ew s √ √ √ √ Com mit tee s √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Con tact Us √ √ √ √ √ √ √ √ √ √ √ √ √ Ca len dar √ √ Ch ap te r Event √ Pholo Galler y √ √ √ FAQs 1 1 15 1 9 14 14 3 1 √ √ √ √ √ √ √ √ √ √ √ √ √ Ch ap te r N ew slet te r √ √ (Tech nic al Pap ers / )P re sen tat ions St ud en t Af fair s √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Welcome √ √ (Ne w M embers) √ √ √ √ √ √ Lin ks 13 7 5 14 6 √ √ √ 5 √ Resou rc es √ Ab ou t √ √ Event Re gis trat ion sa ries M emb er An niver √ Pr od uc t Sh ow Op t B ack to Ou r M ail List Local Care er S olu tions Vol un tee r In for mat ion Sch olarsh ip P ro gram Jo in √ √ √ √ √ √ 1 √ 2 1 2 1 1 1 1 √ 1 √ Lu nc h an d Lea rn 13 To tal Se ct ions 10 7 6 8 7 16 10 11 9 8 9 8 6 8 0 1
Benchmarking – Key Findings
1.
CASA has more sections than most chapters surveyed.
2.
CASA and Delaware Valley have the most unique features.
3.
CASA has more outdated information than most chapters.
4.
New England, Pacific Northwest, New Jersey and Boston are utilizing rotating ads.
Benchmarking – Key Findings
4.
Chesapeake and New England have corporate sponsors with click-through links. Chesapeake uses corporate logos.
5.
Some chapters have unique features that may require very active management, ie Local Career Solutions.
6.
Several websites have unique features that are attractive for adopting.
Website Location
1.
The Business Plan for International (Tampa) includes goals to move Chapters towards self-reliance over time; website updates are included.
2.
Boston is the only Chapter currently doing this.
3.
$$$ to have FPMR manage
Current Website
Website Changes
Proposed Layout Current Layout
• • • • • • • • • • • Home Awards Chapter Board Chapter News Committees Contact Us Chapter Event Calendar Photo Gallery Chapter Newsletter Presentations Student Affairs Welcome New Members Rename Merge Add Delete • • • • • • • • • Home Chapter News Chapter Event Calendar Event Registration Welcome New Members Committees/Get Involved Presentations/Tech Papers Student Affairs Join Our Email List Contact Us
Home
• • • • • • Start page with About/History (link to Awards subpage) Add photo of Board of Directors Add Executive Board contact information Keep Tech Show link Boston is able to provide social media links Awards subpage – Optimize (people do not like to scroll) – ie Chapter of Excellence 1997, 1998, 2000, 2001, 2003 etc
Chapter News
• • • • • Current website has Chapter News and Newsletter pages Chapter News is unique but has not been updated since 2007 Merge pages Brief Chapter News paragraph at top List newsletters but add a small photo of page 1 of current newsletter
Chapter Event Calendar
• • • • • • All Chapter Event Calendars uses Tampa format except Boston Contains links to event pages and sometimes registration Boston has events color coded Boston has “hover boxes” with more information and links to registration Boston Calendar does not include International Calendar Inclusion of International Calendar is desired
Event Registation
• • • • A few chapters have a page dedicated with links to online registration pages We already have links on Calendar and homepage but these links are not always obvious Multiple pathways to registration leads to less frustration Include link to flyers
Welcome New Members
• • • • Continue listing new members Links/addresses for directions to common venues FAQs for new members Anything else that should be added?
Committees/Get Involved
• • • • Add to top of page need for specific volunteers for: xxxx or volunteer for a committee Make separate pages for each committee Add a subpage with a list of names of all people who have volunteered over last year Create an online volunteer form that can be filled out and sent to First Point http://www.ispeboston.org/boston_area_volunteer_form.html
Individual Committee Pages
• • • • • Description of Committee and what volunteers do (new) List committee members Contact info for Committee Chair Link to Volunteer Form Boston includes a link to committee documents (sharepoint?)
Presentations/Technical Papers
• • • List event presentations Opportunity exists for cross posting technical articles from newsletters – may encourage newsletter articles Long term we may be looking at ways to restrict certain presentations to event attendees (sharepoint)
Join Our Email List
Student Affairs
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Page is out of date We would like input from Student Chapters about what they would like to see here
Contact Us
• This appears to be standardized among all chapters with Chapter Manager contact info
Pages Recommended for Deletion
• • • • • • Photo Gallery Page is difficult to navigate.
Out-of date photos Bad representation of Chapter as there are several photos of people drinking, eating, etc. Event photos already published in newsletters Questionable value to members and hard to imagine new members would join based on photographs Possibly add photos to other pages in future
Other Suggestions
• • Boston has testimonials and photos on left hand side of homepage Some chapters have links to common information, FDA, state professional registration, etc. How desirable is this?
Website Revenues
• • Corporate Sponsors – Platinum, Gold, Silver, Bronze Sponsorship Rotating Ads – – – Rotating Ads are not displayed on Chapter Homepages Rotating Ads have links to advertisers page 1) 240 x 400 Vertical Rectangle - one per page. No animation. Bottom placement – 2) 120 x 240 Vertical Banner - two per page. Top placement • animated (max 1 per page) • non-animated.
Website Revenues
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Corporate Sponsors
Chesapeake Bay Area – Uses company logos with click through link on all pages but home page New England – Gold and Platinum Sponsors are listed on home page
Website Revenues
240 x 400 Vertical Rectangle 120 x 240 Vertical Banner animated 120 x 240 Vertical Banner - non animated Number of Advertisers Estimated Yearly Revenue
Rotating Ads Monthly Rates
Pacific Northwest New Jersey 13 13 13 7 1050 42 42 42 handful 1500 New England 167 83 83 2 2000 Boston 200 175 100 ND ND • • New Jersey - Platinum, Gold, Silver, Bronze Sponsorship receive web age ad for 12 months New England Platinum Sponsors get a 120 x 240 Vertical Banner ad on a web page for 12 months
Website Revenues
• Proposed CASA Website Rates 240 x 400 Vertical Rectangle 120 x 240 Vertical Banner animated 120 x 240 Vertical Banner - non animated 12 months 500 400 300 6 months 300 250 200 • Comparison to other Chapters 240 x 400 Vertical Rectangle 120 x 240 Vertical Banner animated 120 x 240 Vertical Banner - non animated Number of Advertisers Estimated Yearly Revenue
Rotating Ads Monthly Rates
Pacific Northwest CASA 13 13 42 33 13 7 1050 25 4 1500 New Jersey 42 42 42 handful 1500 New England 167 83 83 2 2000 Boston 200 175 100 ND ND
Issues
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