Transcript Valuation
QuickPitch Template (Title) Communicating a Value Proposition Purposefully and Succinctly (Tag Line) Presenter Details: Name Company name Contact details ©2012 IC2 Institute at the University of Texas at Austin 1 Cover Slide (Slide 1: previous) • The cover slide should offer complete contact info, and a tagline if you have one. – One of the benefits of a Powerpoint plan is that it forces you to perform the critical exercise of describing the business in very few words. – The document needs stand alone power. – 10 slides maximum. 24 point font minimum. 10 minute pitch maximum. ©2012 IC2 Institute at the University of Texas at Austin 2 Slide 2: Market / Problem • What problem does your technology solve? – Emphasize the pain level and the inability of incumbents to satisfy the need. • Define the market opportunity and its size. – How big is the market opportunity you are pursuing and how fast is it growing? – How established (or nascent) is the market? – Do you have a credible claim on being one of the top two or three players in the market? – Sometimes the white space on the slide is filled with customer logos or testimonials. ©2012 IC2 Institute at the University of Texas at Austin 3 Slide 3: Underlying Technology • Describe your technology – Use non-confidential terms and layman’s words • Elaborate on the technology or methodology – What are the key features – How do its key features translate into customer benefit? – How does it advance beyond the competition – in layman’s terms (briefly) – Describe intellectual property status; What is the ownership structure? Any encumbrances? ©2012 IC2 Institute at the University of Texas at Austin 4 Slide 4: Competitive Advantage • Who is adjacent to you (in the market) that could enter your market (and compete) or could be a collaboration partner? • What are their strengths/weaknesses? • Why are you different? • Be sure to anticipate competitive responses, and never deny that you have competitors, no matter how unique you think you are. Really, it's okay to compete. • This is also a good slide on which to show market size estimates with market segmentation estimates split among competitors including yourself. ©2012 IC2 Institute at the University of Texas at Austin 5 Slide 5: Value Proposition and Market Strategy • What is your value proposition and market goal? – Describe how your technology can be a product/service – Who are your first, most logical, customers? – What kind of ROI can your customer expect by using your product/service? What is the value of the pain are you eliminating? – How will your reach your customers? What is your most logical channel? – What commercial goal are you seeking: research funding, development partner, testing partner, licensee, buyer, etc.? ©2012 IC2 Institute at the University of Texas at Austin 6 Slide 6: Development Status • Stage of Development: • What have you validated that your technology can do? • What must you further validate for it to be market ready? • What are the key developmental milestones to get this data? • What is the commercialization vehicle for the technology – company, TTO, other? • Regulatory, developmental or other risks? ©2012 IC2 Institute at the University of Texas at Austin 7 Slide 7: Management Team • Who is managing the technology development? • Who is managing the commercialization? – What is their experience? – What human capital pieces are missing and what is the plan for filling them? • On one slide, highlight the backgrounds of the key members of the team, and any directors or advisors who advise you – credibility. • Include contact details for the person who will field calls or emails of interest ©2012 IC2 Institute at the University of Texas at Austin 8 Sources • Brad Feld, Mobius Venture Capital – The Torturous World of Powerpoint – “The world would be a better place if all entrepreneurs could automagically incorporate this outline into their pitches - at least to me.” • David Cowan, Bessemer Venture Partners – How Not to Write a Business Plan – “Your presentation should not exceed 10 slides. The appendix can include as many slides as you want.” • Guy Kawasaki, Garage Technology Ventures – The 10/20/30 Rule of Powerpoint – “A PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” ©2012 IC2 Institute at the University of Texas at Austin 9