Transcript スライド 1 - Philippine Trade Training Center

Strategic Partnership between
Japan and the Philippines
-Connected by Special Bonds of Friendship-
Kenichiro Koreeda
Trade and commercial attaché
Embassy of Japan
November 7, 2012
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1. Overview of Japan
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Where is Japan ? :
Where is Japan ? Japan is a country of over three thousand islands
extending along the pacific coast of Asia. There are four main islands :
Hokkaido, Honshu, Shikoku, and Kyushu. Population is about 1.3
billion in 2009.
Weather, Cash, Taxis, Gifts, Restaurants in Japan
Sometimes the smallest aspects of Japanese business etiquette can
cause the most confusion. Here are some tips to help you outside the
business meeting.
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Weather
Tokyo weather is hot and muggy. Japan has four seasons. Wear business
suits during the week, sports jackets/long pants on weekends.
Cash
Bring cash, convert money at the airport bank teller, later at the hotel. Don't
tip anyone because service, without bribery, is assumed to be part of
everyone's job in Japan.
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2. Basic Business Etiquette
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Appearance
• It is important to “Dress to Impress”
• Men and women’s dress should be
conservative
• Men should wear dark conservative
attire/business suits
• Women should dress conservatively,
minimal accessories and low heels
• Some offices and companies have
moderate dress code, that applies
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Communication
• Customary meeting is a bow
• May receive handshake
• Must complete meishi exchange process before business
meeting can start
• Japanese give and receive meishi both hands
• Meishi should be given after bow
• Smiles can express either joy or pleasure, be careful!
• Allow host to sit in silence if need be
• The Japanese prefer not to use the word “no”
• Drinking and dinner together are important part of the
culture. It is a way to relieve stress and the negotiations.
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3. Importance of Trade
Liberalization
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Why do we promote trade liberalization?
●After the Great Depression in 1929, most nations increased their tariff and devalued
their currency, which resulted in the building of “Bloc Economies”.
 U.S. GNP
▲４６％（1929-33）
 Tariff：
×１．５～２
 Trade volume：
▲７０％（1929-32）
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Overview of worldwide trade
●Worldwide trade has tripled over the last 20 years, and international economic
relationships have deepened.
●Trade volume sharply declined after Lehman Brothers’ bankruptcy in 2008, but it has
recovered to a certain degree.
1,600,000
1,400,000
The transitions of the average
growth rate of worldwide export
amount (World Bank estimate)
2011:6.6%→2012:5.2%→2013:7.2%
1,200,000
1,000,000
800,000
The recovery of export amount would
need 4 years, even though the rate
boosted average 7.5%/year.
600,000
400,000
200,000
World Bank “Global Economic Prospects 2012”
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Overview of Free Trade Agreements
●The increase of the global trade volume has been supported by 226 FTAs in total.
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16
（number）
17 17
ＦＴＡ, announced WTO：２２６
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9
8
8
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6
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7
6
5
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2
12
3
5
3 3
2
1 1 1 1 1
1
2
1 1 1 1 1
0
1958 1961 1971 1976 1981 1985 1988 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
WTO database
（year）
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Japan’s Economic Partnership Agreements (EPAs)
●Japan has been advancing regional economic partnerships with ASEAN and other
countries.
ASEAN+6 47.0% of global trade volume
Switzerland
Trade volume
Tariffs paid
60 trillion yen
1.7 trillion yen
Mexico
Concluded(2005.04)
Revised（2012.04)
Concluded(2009.09）
Mongolia
Decided to begin negotiations
GCCs
Negociating
Chile
Concluded
(2007.09)
Korea
Peru
Japan-China-Korea
Decided to begin
negotiations
「Gulf Cooperation
Council」： Saudi Arabia,
UAE, Kuwait, Bahrain,
Qatar, Oman
Concluded
(2012.03)
Canada
begin negotiations
EU
Under Scoping
Colombia
ASEAN(AJCEP)
Concluded（2008.12)
India
Concluded (2012.08)
RCEP
Under
Negotiation
Thailand
Concluded (2007.11）
Vietnam
Concluded ( 2009.10)
Joint study
Philippines
TPP
Concluded (2008.12)
Singapore
Malaysia
Brunei
Concluded (2002.11)
Revised (2007.09)
Concluded (2006.07)
Concluded
( 2008.07）
Under
Negotiation
NZ
Indonesia
Concluded (2008.07)
Austlralia
Under
Negotiation
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4. Economic Relationship between
Japan and the Philippines
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Overview of export to Japan from the Philippines
Trade volume between the two countries increased
in 2011 as compared to 2010:
Japan is the largest importer of Philippines’ export.
2009
$38.44
Billion USD
2010
$51.50
Billion USD
2011
$48.30
Billion USD
Source: Philippine National Statistics Office
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Overview of import from Japan to the Philippines
Trade volume between the two countries increased in 2011
as compared to 2010:
Philippines’ import from Japan accounted for the largest
share among other trading.
2009
$43.09
Billion USD
2010
$54.93
Billion USD
2011
$60.50
Billion USD
Source: Philippine National Statistics Office
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Utilization of JPEPA/PJEPA
The number of issued certificate of origin have been increasing since JPEPA took
effect.
The steel, auto-mobiles/parts and plastics sectors in Japan are using JPEPA.
The number of certificate of origin (Form JP) issued in Japan
2008
Dec.
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2009
2010
2011
Jan.-Dec. Jan.- Dec.
1,790
3,879
4,112
Jan.-March
Apr.-Jun.
Jul.-Sep.
Oct.-Dec.
1,277
933
1,104
798
Source. Japan Chamber of Commerce
 The situation of Japanese companies in Philippines under FTA/EPA.
 JPEPA is way up on the high level of utilization in Philippines.
Export
Import
Sector of using FTA/EPA
# of treading
companies
# of treading
companies
who use
FTA/EPA
Utilization ratio
using FTA/EPA (%)
1st
2nd
3rd
ASEAN
37
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56.8
Transportation
Steel/Metal
Chemical/Medical
Japan
65
10
15.4
Transportation
Chemical/Medical
Steel/Metal
China
26
7
26.9
Transportation
Chemical/Medical
Machines
Japan
50
17
34.0
Transportation
Wholesale/Retail
Chemical/Medical
ASEAN
75
13
17.3
Chemical/Electric
Transportation
Wholesale/Retail
China
31
8
25.8
Chemical/Medical
Electric/electric
equipment
Wholesale/Retail
Treading
partner with
Philippines
Source, Jetro (Japan External Trade Organization)
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Overview of Investment to the Philippines
Japan remains the biggest investor to the Philippines in
terms of investments approved by the Investment
Promotion Agencies (IPAs)
2009
2010
2011
256,113.37
121,815.93
196,068.63
Million Pesos
Million Pesos
Million Pesos
Source: National Statistical and Coordination Board, Approved FDIs
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Overview of Investment to the Philippines
Foreign Direct Investment to the
Philippines (2006-2011)
1,136,641.48
Million Pesos
Foreign Direct Investment to
PEZA (2006-2011)
680,730.18
Million Pesos
Source: National Statistical Coordination Board, Approved FDIs
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Japan: No. 1 FDI investor to the
Phils.
Appr ove d FDIs by Cou n tr y of In ve stor (2 0 1 1 )
Others
11.8%
Korea
5.5%
Singapore
5.8%
Japan
30.2%
China
8.1%
Netherlands
11.1%
USA
27.5%
Data: NSCB, “FDI Quarterly Report,” Q4 2011
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Japan: Increasing investment to the
Phils.
FDI to the Phils. (approval basis)
300
Php bil.
250
200
150
100
50
178.7
137.8
58.3
77.4
2010
2011
Others
Japanese
0
Data: NSCB, “FDI Quarterly Report,” Q4 2011
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Big names and big tickets to the Phils.
Select Japanese Investments committed since 2011
Newcomer
Expansion
Company Production
Brother
Printer
Canon
Printer
Lion
Healthcare
Amount
Site
$ 54M Batangas
$220M Batangas
Laguna
Murata
Ceramic
condenser
$ 40M Batangas
Epson
Printer
$110M Batangas
Yokohama Tire
Source: Compiled by NRI Manila Branch
$625M Clark
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Thank you for your attention!
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