Transcript Slide 1

Project Stakeholder Engagement
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholders
Goal of Project Stakeholder Engagement
Supportive
Project Stakeholder
Engagement Strategies
Neutral
Adversarial
Project achieves its goal
within time and budget
according to its requirements and to satisfaction
of all key stakeholders.
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies
PROJECT CONTEXT
Rigorous analysis and
documentation of the
stakeholder community’s concerns, their
expected attitude and
behaviour towards
towards project and
review of their options,
SWOT-Analysis of the
project from the stakeholder perspective
INFORMATION
CONSULTATION
INCENTIVES
PARTNERSHIP
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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A Note About Project Stakeholder
Engagement Strategies
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Engaging Project Stakeholders
Retain interest and support of all project
stakeholders
Increase the level of supportiveness of the
project’s key active stakeholders
Supportive
Stakeholders
Use supportive stakeholders to influence
adversarial & neutral stakeholders in favour
of the project
Convert (important) passive supportive
stakeholders to actively supportive ones
Convince stakeholders to provide input for
the project
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Engaging Project Stakeholders
Ensure that neutral stakeholders do not
become adversarial stakeholders
Neutral
Stakeholders
Encourage neutral stakeholders to become supportive stakholders
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Engaging Project Stakeholders
Reduce (and when possible eliminate) resistance by (actively) adversarial project
stakeholders
Prevent passive adversarial stakeholders
from turning into active ones
Adversarial
Stakeholders
Influence adversarial stakeholders by
seeking alliances with supportive stakeholders
Prevent adversarial stakeholders from
joining forces to oppose the project
Convice adversarial stakeholders that they
may stand to benefit from the project
Offer incentives to adversarial stakeholders
to gain support for the project
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Engaging Project Stakeholders: Major Limitations
COST
TIME
Limitations
HUMAN & TECHNICAL
RESOURCES
INFORMATION
POLICIES
LACK OF CREATIVITY
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies:
Low
Reactive Strategies
High
(Resources Used in Creating Reactive & Proactive Strategies)
An ineffective and inefficient approach
to managing the project stakeholders.
Project resources are spent in correcting issues and problems with stakeholders after they have arisen and
which may have been avoidable had
some adequate effort been given to
anticipating and carefully planning for
them.
Here the project team spends not
only resources to devise a proactive
stakeholder engagement approach
but also finds iself in the position of
having to expend resources on devising strategies for tackling emerging issues and problems with the
project stakeholders.
This approach may be indicative of
either a lack of project stakeholder
management on the project or that
the stakeholders identified are easily
manageable. For simple projects
with a small stakeholder community
whose behaviour is highly predictable this may be adequate.
An effective and efficient approach
to engaging the project stakeholders.
Project resources (cost, time, effort
etc.) are conserved and uncertainty
and frustration are avoided. However, a lot of creativity, flexbility,
quality information and constant
monitoring is required.
Low
Proactive Strategies
High
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies:
Information
Information is uni-directional
from the project team to the
stakeholders. It is a highly
customizable and usually
quite potent instrument for
engaging project stakeholders and is comparatively
cost-effective. Information
can be provided to stakeholders in various forms (e.g.
Newsletters, Leaflets, Brochures, Press Releases, Websites) and by utilizing diverse
transmission mediums (e.g.
Personal Contact, Print
Media, Radio, TV, Internet)
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies:
Consultation
Consultation serves to
acquaint the project team
and external stakeholders
with each others standpoint.
In development projects,
consultation or dialogue
workshops involving stakeholders are common and
may occur frequently over
the course of the project and
subsequent to its completion.
Consultation permits collection of important infornation
from stakeholders and gives
them a sense of ‚ownership‘
of the project.
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies:
Incentives
Incentives for making external stakeholders supportive of
a project can take on many
forms, for e.g., giving jobs
and assurances to prioritize
procurement of project inputs from within the stakeholder community. Project
teams have developed innovative solutions such as providing stipends, organizing
sporting events and galas,
offering guided tours of project sites, donating computers to schools, making playgrounds etc.
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Project Stakeholder Engagement Strategies:
Partnership
A powerful tool which the
project team has for sending
the message to stakeholders
that their voice matters on
the project is to make them
‚partners‘. Partnership means
permitting the stakeholders
(within carefully specified
limits) to propose alterations
to the project scope in order
that their concerns can be
addressed and they will refrain from adopting measures
which may have a negative
cost, schedule or other impact on the project.
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Engaging Project Stakeholders
in Practice
Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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Assistant Professor Dr. Aurangzeb Zulfiqar Khan
Department of Management Sciences, COMSATS Institute of Information Technology, Islamabad, Pakistan
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