Transcript Slide 1
Mobile Apps: Adding Value to your Business
Contents
Interactive Scotland and our services
Market research and intelligence Product and technology support Networking Events Develop your business Make the right connections
Contents
Mobile evolution
What is a Smartphone ??
Smartphones are driving innovation
… with a variety of platform choices
… however choose your platform wisely
Mobile vs Mobility
Contents
Each customer is different
… and different audiences
Number of smartphone apps
… however more downloads than others
Top 5 reasons for using apps
How many apps used per day
Average purchase per month
Costs in developing an application
Frequency of use
Most popular categories
… with growth in services
Demand for new applications
Finding applications
Churn in apps
Should I develop an application ?
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Mobile has a vital part to play in the modern purchasing lifecycle Almost 12% of UK consumers have received or downloaded coupons and vouchers via their mobiles 5% of consumers use mobile for customer reviews and feedback Although immature in its use in retail, mobile GPS technology has the potential to make shopping easier Lacking legacy CRM systems stops companies understanding the full potential of mobile The lack of usability and functionality remains a major obstacle to the growth of m-commerce Apple iPhone offers the most opportunity for retail applications, for now Mobile websites allow full commerce operations to be delivered to the Smartphone and Wap phone iPhone is the most prominent platform in terms of brand and services Symbian is the most widely distributed platform across a number of leading manufacturers’ devices BlackBerry is not just used by business users, the number of consumers users is growing Android is growing in popularity and new handsets are starting to rival the iPhone for mobile internet browsing and apps
Reasons for not shopping using mobile
Consider all services in an app
… and make a trade off – enterprise vs social
Web vs native application
… but develop for more platforms
The 4 deliverables…
1 Velocity – “give customers what they want, as fast as possible” 2 Visibility – “don’t surprise customers” 3 Value – “understand the medium, and deliver” 4 Variation – “never come out of beta”
Growth of mobile internet
Signs of growth
• iPhone generates 50x more search queries – 60% of time spent on non-calls activity • Japanese teenagers spend 2 hours daily on mobile web • 9M new subscribers each month in India
Back
up Slides
… Scotland’s Digital Media industry ….
Broadcast 7% Internet/New Media 28% Platform Technologies 14% Device Innovation 1% Exhibition 1% Music 3% Film 5% Video Production 4% Gaming 4% Interactive Software 17% Publishing 4% Animation 3% Advertising 4% Next Generation Learning 5%
About Interactive Scotland The digital media industry’s initiative designed to: – Support and advise Scottish companies developing creative, innovative products, platforms, services, solutions, content and applications – Develop and accelerate growth across Scotland’s digital media sector – Support Scotland’s Digital Media Industry Strategy “Digital Inspirations “
Delivered by …..
About ICS and nmp ICS, part of the LES Group, is an operator of innovation centres, incubation services and market sector initiatives that specialises in accelerating the growth of businesses across the digital media, mobile & wireless, wellness & health, ICT and technology driven industries. nmp Ltd is a research-based strategy and change consultancy, established by practitioners that specialise in innovation and enterprise across the digital media and technology industries.
Our work is focused on three work streams: – – – Knowledge Hub (Research & Analysis) Business Accelerator (Skills & Mentoring) Digital Media Cities
Project Overview • Accelerate the growth of Scotland’s Digital Media Sector • Scotland Wide: Glasgow, Edinburgh, Dundee, Aberdeen • Provides specialist, expert advice to developing and growing new and existing digital media businesses across Scotland • Complementary to other sector programs: Interactive Tayside, Innovation Expert Help, Dare to be Digital, Festivals Lab, Culture Sparks, Digital Media Sector Growth, SCET • Work in partnership with Creative Scotland, Cultural Enterprise Office … • Focussed on developing Scotland’s community of digital media companies
Specialist Advisory Services •
Market research and intelligence
– Market specific requirements – Competitor analysis – Market drivers •
Product and technology support
– Develop new ideas – Shape services for the market – Assess technical requirements •
Networking Events
– Interactive Scotland Community – One-to-one surgeries •
Develop your business
– Value chain analysis – Business model advice – Finding Sectoral funding •
Make the right connections
– Partner connections – Collaboration – Open innovation
• • • • • • • • • • • • • • Digital Media Industries Platform Technologies Device Innovation New Media Music Next Generation Learning Computer Games Publishing Advertising Interactive Software Video Production Film Broadcast Services Graphic Art & Animation Exhibition
Services Offered
Touched “one to many service”
• Access to events • Big picture • Dragons den • Sector Specific • Newsletters • Whitepapers • Low level generic market enquiry service
Targeted “one to some service
” • Access to events • Big picture • Brokerage events • Sector Specific • Newsletters • Whitepapers • Ad hoc company/product specific advisory and market intelligence service
Intense “one to one service”
• Access to events • Big picture • Brokerage events • Sector Specific • Newsletters • Whitepapers • Specialised company/product specific advisory and market intelligence service
Market Sector Overview Internet/New Media largest sector of companies
Partner & Stakeholder Connections PARTNERS STAKEHOLDERS
Future Event Overview 5 Core events, 3 Brokerage events, 5 Collaboration events
Event Title Location Date Registered (Target) Future IS Events
Innovation in Music The Future of Canvas Mobile Apps Neon Festival Workshop Monetising Content/Meet the Buyer
Future Collaboration Events
Digital Sparks IP event Mobile Monday App Circus Digital Horizons Funding - Creative Scotland Think Digital Scotland Barcamp Glasgow & Filmcamp
Future Brokerage Events
Mobile Apps Brokerage (3 Companies) Mobile World Congress Monetising Content/Meet the Buyer Glasgow Glasgow Edinburgh Dundee Edinburgh Dundee Edinburgh Glasgow Glasgow Glasgow Livingston Barcelona Edinburgh Oct Oct Oct Nov Mar Sept Oct Oct Nov Sept Oct Feb Mar 200+ 50+ 200+ 30+ 300+ 80+ 40+ 40+ 100+ 100+ 20+ 10+ 10+
Accessing the Service • • • • • • • • Helpline number – 0845 604 6842 Email – [email protected]
Register online at the website Dedicated website – www.interactivescotland.com
Calls handled by SE EFRS service Each company triaged depending on their growth and innovation Specialist service additional to existing services Attending various events