Transcript Document

Start now to get more from
energy efficiency
and other demand-side resources
For the
American Public Power Association
June 15, 2009
Cliburn and Associates, llc
Santa Fe, New Mexico
[email protected]
Been there, done that, still learning
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Energy conservation
Load management
Demand-side management
Integrated resource planning
Demand response
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Peak clipping
Load shifting
Fuel switching
Market transformation
Social marketing
Energy efficiency
Demand-side resources: In contrast to supply-side
resources, the effective energy (kWh) and capacity (kW)
harnessed from changes in customer energy use patterns,
in order to provide long-term, system-wide utility benefits
as well as direct benefits to program participants. This
definition assumes that demand-side resources also must
support net emissions reduction goals.
Oh, wait, that’s a different Springfield….
Simpsonizeme.com
The business case for demand-side resources
Utility View
• Reducing marginal costs,
improving net benefits
• Beating the compliance clock
• Hedging against risks
• Building a foundation/future
Community View
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Relief through bill savings
Path for economic stimulus*
Environmental benefits
Increased comfort and
convenience
• Sustainable cities
*www.energy.gov/recovery
“But where do we begin?”
Consider the strength of community leadership
• Invite public involvement
• Identify two types of programs
• Greatest savings impact per dollar spent
(usually in the C/I sector)
• Greatest motivational impact per hour spent
(usually in the public or residential sector)
Many measures… Many programs
Source: EPRI, updated by Cliburn 2008.
Program Design: Ten Steps
1. Review utility costs, drivers
2. Review program possibilities
3. Estimate potential; define targets
4. Address technical requirements
5. Address program requirements
6. Outline delivery plan
7. Assess benefits and costs
8. Roll it!
9. Monitor, verify, and evaluate
10. Adjust to improve results
Be quick and smart
• Review utility service needs, cost
drivers, and other goals
• Choose programs that are suited to both
utility needs and customer needs
• APPA’s EERCnet.org
• EPA’s EnergyStar.gov, including
epa.gov/cleanenergy/documents/quick
startguide/pdf
• Cleanefficientenergy.org
• Energyexperts.org
• CEE1.org
• Programs from regional market
transformation centers, JAAs,
statewide public power agencies
SMMPA tapped Energy Star Quick
Start program support
Somebody’s been metering my AC!
Source: Frontier Associates for Texas Public Utilities Commission, 2006
Deemed savings databases for dozens of measures are available for Texas,
California, Vermont, New York, and possibly other states. Be sure to adapt for
climate differences and other assumptions. (See APPA’s New View on Energy
Efficiency guide for references.)
Assess and address technical requirements
1. Can you make sure products/services are locally available?
2. Are trade allies (sales, installation, service) well trained?
3. Are there problems with disposal of old products?
4. What can you do to help?
SMUD’s refrigerated case lighting promotion
relied on high-quality, efficient lighting
products that could be hard for buyers to
find. Fixing that problem was job #1.
Assess and address program requirements
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Understand the target audience’s concerns
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Choose the right tools at the right times:
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Personal marketing (home shows, energy audits)
Targeted mass marketing (print material, online quiz)
Advertising and PR
Trade ally campaigns
Pricing/rates
Incentives
3. Consider practical staffing and
administrative needs
Calculate program benefits/costs
1) Develop assumptions for the analysis (not so easy)
2) Calculate net benefits from different views
3) Members of JAAs consider net benefits locally and for
all members; look for win-win programs
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Total Resource Cost (TRC)
Societal Cost
Utility Cost
Participant Cost
Non-Participant or Ratepayer Impact Measure
See Understanding Cost-Effectiveness of Energy Efficiency Programs: Best
Practices, Technical Methods and Emerging Issues for Policy-Makers (November
2008) is available online at www.epa.gov/cleanenergy/energyprograms/napee/index.html.
What makes energy efficiency a resource?
Source: NWPPC 2008. Technical potential and cost of conserved energy
refers to the NW region. Nationwide, average cost = 2 to 4 cents/kWh saved.
Also consider values not measured
Source: APPA, updated by Cliburn. 2009
Hypothetical programs and utility objectives, actual assessments will vary.
Lessons learned from top utility ee programs
1. Start with proven measures. (Homework!)
2. Collaborate (with city, state, trade allies), to
address broader needs while delivering a
consistent message.
3. Don’t miss “lost opportunities”.
4. Offer one-stop shopping, for the customer’s
benefit and yours.
5. Organize your programs as campaigns, so you
can build them over time, measure your
success, and take a breath in between!
6. Get top-level support in the utility, the
community, and JAA.
No-nonsense hands-on support
By phone or in person
Needs assessment and problem-solving
Short-list program design
Basic cost-effectiveness assessment
Trouble-shooting
Ask about assistance available from Energy Ambassadors
Cliburn and Associates, llc
Santa Fe, New Mexico
[email protected]