Transcript Slide 1

Overview
WorldDMB
going digital
WorldDMB forum mission
worlddab.org
• Promote the adoption of the Digital Multimedia
Broadcast family; DAB, DAB+, DMB around the world
• Ensuring stability and future proofing of the Digital
Multimedia Broadcast family of standards
• Key lobbying voice for the Digital Multimedia
Broadcast standards
• Providing a networking environment of contacts,
expertise and interchange for member’s businesses to
thrive
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Radio listening
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worlddab.org
Radio In Car
worlddab.org
AM/FM radio and
CD player remain
both the most
used and most
desired features
in in-vehicle
entertainment in
the US and
Western Europe
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Source: Strategy Analytics User Research US & W. Europe, 2009
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worlddab.org
Radio in the Asia Pacific
Radio % Reach of Population – Weekly
94.5
94.4
94.6
91.2
90.6
89.5
84.9 84.2
94.8
95.4
94.7
99.1
99.4
98.9
97.5
94.9 93.4
80.3
60.4
2007 Average
2008 Average
2009 YTD
Criteria: All Stations / Ave All Surveys - Sun-Sat 5.30am-12mn. 2009 YTD as at October 1st.
People 10+ Australia (5 Cities), China (13 Cities) Indonesia (9 Cities), Manila (Mega Manila)
People 12+ Bangkok, Malaysia, India (Mumbai, Delhi, Bangalore. Kolkata from Week 20/2008) People with FM radios in the Home
People 15+ Singapore.
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Source: The Nielsen Company 2009
In
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55.6
Ba
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ko
k
54.5
In
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si
a
Ch
in
a
Au
st
ra
lia
%
53.0 56.8
63.0
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Radio In Car - Asia Pacific
In Car Radio Listening Continues to increase in most Countries
26.8
28.4
23.5
23
22.6
20.8
20.1
19.2
16.2
15.6
15.5
%
15.6
12.9
10.6
8.7
3.3
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Be
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4.3
ia
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ap
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In Car Share 2007
6
2.7
M
ila
n
a
3.7
hi
l
De
M
In Car Share 2008
Criteria: All Stations / Reach latest Survey issued 2008 V’s same survey of 2007– Overall = Sun-Sat 12mn – 12mn,
People 10+ Sydney, Beijing, Jakarta, Manila,
People 12+ Bangkok, Malaysia, India (Mumbai, Delhi & Bangalore) People with FM radios in the Home
People 15+ Singapore
Source: The Nielsen Company 2009
9.4
um
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or
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ga
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Ba
worlddab.org
Why go digital?
• Growing divide between what consumers
expect and what analogue radio can deliver
Social
networking
Artist &
track info
Digital
sound
quality
Sports
results
Weather
images
Program
guides
Album
artwork
Easy to
use
More
choice
Better
traffic info
News
images
Now & next
info
Interactive
Pause /
rewind
• Broadcasters need to reduce costs and grow
advertising revenues
Pictures + sound =
more effective advertisements
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Digital can be
cheaper than FM
worlddab.org
Why go digital?
• Growing divide between what consumers
expect and what analogue radio can deliver
Digital
sound
quality
Weather
images
Program
guides
Album
artwork
Going digital
addresses all of
• Digital offers
the opportunity
to advertisers to
these
concerns
grow advertising revenue & reach
Social
networking
Artist &
track info
Sports
results
Easy to
use
More
choice
Pictures + sound =
more effective advertisements
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Better
traffic info
News
images
Now & next
info
Digital can be
cheaper than FM
Interactive
Pause /
rewind
worlddab.org
Radio as an online multiplier
Radio Advertising Drives Interaction
with Online Content
UK + 52%
Australia + 80%
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Radio drives consumers online
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Over 80% of people who hear a relevant radio commercial referring
to a website visited the website as a result
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* Source: TNS Radio and Online Study Australia 2008
Seeing your radio
• Visually strengthening the audio message
• A picture is worth a thousand words
• Brands can have full impact across all platforms
visually and auditory
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A new dimension to radio advertising…
worlddab.org
Standalone advertising during song items
Weather Sponsored by…
Song titles, album covers
– your clients logo…
E-coupons for
products/services
Traffic & travel
information or stock
market data
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Radio is now on all platforms…
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All platforms
Radio getting into phones
The Pure Sensia – Hybrid Radio
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Where?
Digital Multimedia Broadcast family deployment in Europe
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DAB family – commercially available
DAB family – test/trial and/or regulating
Digital throughout Europe…
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• French Government made law the switch to DMB-Radio from
Sept 2010 to Sept 2013
• UK Government’s “Digital Britain” defines the digital upgrade
from AM/FM to DAB from 2013 to 2015
• Switzerland’s newly launched DAB+ service showing
exceptional growth rates
• Denmark, Norway & the Netherlands have services on-air and
are planning new services, switch off targets and Sweden has
recently regulated digital radio
• Germany to launch first nationwide DAB+ MUX with support
from government with funds
• Italy launched DAB+ in 2010
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Where?
Digital Multimedia Broadcast family deployment around the world
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DAB family – commercially available
DAB family – test/trial and/or regulating
Digital going worldwide…
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• Australia is enjoying fantastic success with receivers in the
market, services on-air and support from the industry
• Singapore has digital radio on DAB/DAB+ on air
• China has DAB on-air and is the only approved digital
broadcasting standard
• Hong Kong is currently in the planning stages of a digital radio
launch on DAB+
• Indonesia, Malaysia, Laos and other countries are moving
forward with plans for DAB+ trials
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Digital Radio Ecosystem
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•
•
•
•
worlddab.org
Roll out of digital radio across the Asia Pacific
Digital radio laws – switch off plans
Digital radio Government support
Support from broadcasters
Planned, harmonised, international radio
spectrum
• Variety of receivers on all price levels in the
market
Free to air – Free to all
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Membership benefits
worlddab.org
• Members include public and commercial broadcasters, receiver
manufacturers, technology providers, other companies and
bodies committed to the promotion of Eureka 147
• As a member you can
…access our contacts database
...access our extensive ETI library of test streams
…access to valuable strategic information first
…help shape international policy and lobby governments
…participate in key worldwide and international events
…join the worldDMB committees
…have access to the WorldDMB information hub
…guidance on network planning and rollout
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WorldDMB members
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worlddab.org
Contacts
• Jørn Erik Jensen, President
[email protected]
• Joan Warner, Vice President; Asia Pacific
[email protected]
• Anthony Sethill, Vice President; Europe
[email protected]
• Woojik Chun, Vice President; Korea
[email protected]
• Bernie O'Neill, Project Office Director
• WorldDMB Project Office
[email protected]
+44 (0)20 3206 7847
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worlddab.org
WorldDMB Project Office
The Radio Centre
4th Floor, 5 Golden Square
London, W1F 9BS, UK
Tel: +44 20 3206 7848