The Power of Information

Dan Reicher National Town Meeting on Demand Response and Smart Grid July 13, 2009 Washington, D.C.

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“The future is not what it used to be.”

Paul Valery French Writer (1871-1944) Google Confidential and Proprietary

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“A crisis is a terrible thing to waste”

Rahm Emanuel White House Chief of Staff Google Confidential and Proprietary 5

The Elements of Success

TECHNOLOGIES POLICIES

Sustainable Energy Future

FINANCE

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McKinsey & Co.,

A Cost Curve for GHG Emissions

Work in Progress

E.T Meets I.T

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Smart grid future

Renewable Source Transmission Smart Home Plug-in Vehicle

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Challenge and Opportunity "If you cannot measure it, you cannot improve it." — Lord Kelvin Google Confidential and Proprietary 10

Once a month: That’s all she wrote Consumers receive home energy information via monthly bill – data is inaccessible, offline and not very useful Utility

You expect more in the grocery store….

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Google PowerMeter Launched • A free Google gadget that shows consumers their home electricity use on a laptop or other internet connected device • Google PowerMeter receives its data from a smart electric meter or other home energy monitoring device • Announced development of the technology in February and have tested it with Google employees • Launched partnerships with 9 utilities to test the technology with a small group of customers --- expanded roll-out later this year • Also announced a partership with Itron, a leading smart meter company that is helping utilities integrate with Google PowerMeter Google Confidential and Proprietary

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Google PowerMeter Google Confidential and Proprietary

Our Initial Partners

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Business Model, Privacy and Security Business model  A project of Google.org, Google’s philanthropic arm  Help users save energy and cut carbon emissions  Free service Privacy  Opt-In Only: customer consent required   Customer can unenroll and/or delete data at any time No personally identifiable information transferred between the Utility and Google Security    PowerMeter uses Google common infrastructure Transmission of data between partners and Google is done over HTTPS Each session between utility and Google authenticated Google Confidential and Proprietary 18

Path to energy savings Energy Information Efficiency Investments Demand Response, Dynamic Pricing, Smart Devices 5-15% Savings >15% Savings ???

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One Googler's experience with home energy monitoring Google Confidential and Proprietary

Smart grid consumer policies Provide consumers access to energy information • Accelerate smart meter deployment • • • Give consumers access to smart meter data Strive for real-time feedback Turn information into action Ensure openness and interoperability • Open standards to encourage innovation and consumer choice Maintain privacy and security • All consumer data kept private unless consumer grants third-party access Google Confidential and Proprietary 21

ARRA $4.5B smart grid funding Recommendations: • Focus on engaging and empowering consumers • Advance White House goal for 40 million smart meters • Support openness and interoperability • Support large commercial deployments • Align with other stimulus funding where possible Google Confidential and Proprietary 22

RechargeIT: Electrifying Transportation

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Objectives • • • •

Seed innovation Demonstrate technology Inform the debate Stimulate market demand

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Google Driving Experiment Results Google Confidential and Proprietary 28

RE

Develop renewable energy cheaper than coal • •

Conduct targeted R&D with Google engineers Support external R&D projects at universities and labs

• •

Invest in breakthrough technology companies ($45m to date) Address policy barriers and increase access to information

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Synergy: Plug-in Vehicles, Renewable Energy and Smart Charging • Issue #1: The Administration has a goal of 1M plug in vehicles on the road by

2015. How will we charge millions of vehicles without creating problems for the grid?

• Issue #2: Grid operators are incorporating increasing intermittent renewables.

How can they keep generation and load in balance without creating problems for the grid?

• Response: Coordinated control of the recharging of millions of vehicles can

provide valuable services to the grid, while still meeting the needs of drivers

.

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Google Smart Charging Demonstration • Fleet of eight plug-in Priuses • Prototype aggregation system and vehicle dispatch algorithms • Real time dispatch commanded from grid operator data Charge Current Battery charge state, % Conventional Charging Smart Charging ~4 hours ~8 hours Smart charging is generally slower than conventional charging, but driver still gets full charge by morning Google Confidential and Proprietary

CHINA!

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Thank you!

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