Transcript Rockwell Automation

Rockwell Automation
Best in France Case Study
by
Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and
Mr. Buet
Executive Overview
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The Rockwell Company
– Rockwell Products
– Company's clients
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France – Reasons for Investing
Constraints in France
Adaptation to France
Key Constraint Costs
Key Benefits
Essential Advice
Rockwell Automation
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Came to France in 1984
– Head quarters in Bruxels for the EMEA (Europe,
Middle East, Africa) countries
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Sales and Consulting
– Industrial automation power, control and
information solutions
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Key figures (2003)
– World Sales – $4.1 Billion
– Sales in France- $ 711 Million
– Profit - $ 1,352 Million
Company products
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Leading product lines
– Allen Bradley, Reliance Electric, Dodge and
Rockwell software
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Fabrication units
– Brussels,Holland and other European countries,
except in France
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No plans for any further expansion in France
Company's clients
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Clients - All industries
– Michelin in Europe
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Competitors
– Schneider and Siemens
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Expectations
– High Quality Products,
– Competitive Adv - Industrial solutions
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France
– Important market for growth about 20 years ago
France – Reasons for Investing
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European Market
– Growth Opportunities, Product lines which could
be attractive
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Countries Considered
– Belgium, Netherlands and Germany
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Why France ?
– Concentration of Potential clients
– US market is saturated
– Good sales and Technical assistance
Company values
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Values which were different
– No of working hours - 35 hr /week
– Union laws – simple and contractual in US
– US companies are primarily driven by profit motive
 Steps taken
– Tried to adopt the French values rather than
changing them
– Hired french employees
Constraints in France
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Poor economic growth
– Negative Profits margins
– Culture Difference
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Rigid labor unions
Rigid social laws
Less working hours as compared to US
More free days than Americans
Translating english documents in french
Adaptation to France
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Adaptations made by the company
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French employees in Franc Compensation
Union is voted in the firm
Followed the French working hours
Motivation
Training to sales men in French/English
Very few expatriates
Key Constraint Costs
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Key Constraint Costs
– Hiring workforce who can speak in French
– Hiring French executives to guide in the
setup process
– Communication constraints
– Belgium and Germany scored over France
in the communication aspects
Key Benefits
The key benefits of being in France
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One of the largest global markets
Emergence of new technologies and industry
Creative and hardworking labor force
Potential to expand business
• Main reason for Rockwell to invest in France
Essential Advice
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Should take help from ministers of foreign
affairs, from chamber of commerce about
fiscal advantages
 Should take the help of few French personnel
to introduce to the French culture and habits.
 Depends on your objectives
We Thank
Pierre de Voisins
Human Resources Manger
01 30 67 72 35
[email protected]
36, av de l’Europe
Michael Segalla
Professor in HEC
Bibliography
References
 www.Rockwell.com
 www.Rockwellautomation.com
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Annual reports
Our Team
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Nanduri Sandeep, E013, HEC
Ravi Sagar, E013, HEC
Candice Font, C203, HEC
Clement Buet, K38, HEC
Arnaud Alias, D89, HEC