Transcript eBay Map RFP Response - Adams County Education Consortium

MapQuest: Past, Present and
Future
Cheryl Crawford
Account Executive
MapQuest, Inc. - CONFIDENTIAL
Talking Points
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MapQuest in TV!
MapQuest History
Mapping Industry Success
Technology Specifics
Emerging Technology
MapQuest Company Positions
Helping People Find Places for 30 Years
• Started in 1960’s as cartographic
division of R.R. Donnelley & Sons
• By the 1970's, division became a
leading supplier of custom maps to
reference, travel, textbook, and
directory publishers.
• Became GeoSystems Global
Corporation and launched
MapQuest.com in 1996
• 1 Million hits in the first 30 days.
• Changed name to MapQuest.com
and went public in 1999.
• Bought by AOL a year later.
MapQuest Business Solutions is Created
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Launched commercial
(business to business)
product in 1996.
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First business solution to map
enable websites.
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Foundation for current
platform.
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Yahoo and Google were
business clients before
launching their own mapping
services.
Mapping – An Online Success
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71% of consumers said online maps and directions are
more valuable than traditional media*.
Success of online mapping due to*:
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Personalization of online maps
Ability to plot trip from start to finish
View maps from multiple points of view
1999 – MapQuest #1 mapping site with 2 million page
views per day and 1,000 business clients.
Street data improvements enable more accurate maps
and directions.
Emerging Competition - Microsoft, MapInfo, Vicinity
*Jupiter Communications Study, January 1999
MapQuest Today
MapQuest.com
• Over 49 million unique visitors per month
• Ranked as top 10 Internet brand by Nielsen
Netratings
MapQuest Business Solutions
• Global leader in location technology
market
• Over 1,400 global customers
MapQuest Wireless
• MapQuest Mobile – Maps and directions on your
phone
• MapQuest Find Me – GPS enabled service to
locate yourself, others and POIs
Second Most Popular Internet Activity
Finding directions is the second
most popular internet activity*
MapQuest.com is one of the
most trusted and widely used
brands on the Web today with
more than 49 million unique
users a month.**
Top 10 Websites among US Home
and Work internet users
(comScore April 2007)
1. YAHOO.COM
2. GOOGLE.COM
3. MSN.COM
4. AOL.COM
MapQuest.com generates more
than 16 million maps and
directions on a typical day.***
5. EBAY.COM
* Harris Interactive Search, Nov 2006
8. MICROSOFT.COM
**comScore Media Metrix, April 2007
6. MYSPACE.COM
7. LIVE.COM
9. WIKIPEDIA.ORG
*** MapQuest Internal Data
10. MAPQUEST.COM
MapQuest.com is the Online Market Leader
Over 1400 Business Clients
Retail
Real Estate
Directory
& Local Search
Finance &
Insurance
Hospitality
Travel
Health Care
Automotive
Common Technology Platform Across MapQuest
MapQuest.com
B2B Products
MapQuest Core
Technology
Wireless
MapQuest Technology Platform
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Geographic data from 3rd party
vendors.
Utilizes geographic data from
many sources to bring you the
most accurate maps and
directions available.
Turns raw street data into
useful graphical maps and
driving directions.
Hosted at AOL data centers to
support millions of users each
day.
Superior Driving Directions
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MapQuest Provides Superior
Driving Directions
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Patented routing algorithms
Concise, readable narrative
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Pedestrian, Multi-Point and
Optimized Routing
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Route Options
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Avoid types of roads (i.e. highways or
toll roads)
Avoid particular segments of roads
Force routing on particular roads
Multiple Narrative Languages
Imagery
• Both Aerial and Satellite Images
• Provided by i-cubed, LLC for MapQuest – A Colorado
Company! Located in Fort Collins, Colorado
Emerging Technology – Birds Eye View/3D
• Birds Eye View - Aerial pictures
as if flying in a plane.
• Only found on Microsoft
www.maps.live.com.
• Coverage – All major cities and
suburbs.
• 3D View – Alternative to flat
aerial maps.
• Made from pictures of every
angle of building.
• Fly around, rotate and tilt image
• Requires installation of plug-in.
Emerging Technology – Street Level Imagery
• Launched by Google in June
2007.
• Gives users 360 degree view of
streets in selected cities (five
currently).
• Static images taken with a 11
lens camera.
• Sparked privacy debate –
technology needed to obscure
identity?
• What is the use case?
Emerging Technology - Traffic
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Maps and Driving
Directions with:
- Real Time Incident
Information
- Predictive Information
- Based on historic
and real-time flow data
from sensors and
vehicle mounted
probes, combined with
sophisticated
predictive algorithms.
Who Makes This All Happen?
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Many Different Types of Positions
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Programmers and QA
Digital Cartographer
Product Managers
Project Managers
Sales and Marketing
Graphic Design
Technical Support for Business Clients and
MapQuest.com users
Finance and Human Resources
Network Operations
Questions?