Transcript Tour Guiding As a Profession and its Principles and Techniques

Tour Guiding As a Profession and
its Principles and Techniques
The Tourism Industry
• Composite of industries and entities, both
public and private
• Involved in the planning, development,
marketing, sales & promotion, evaluation
of destinations, products and services
• Caters to the needs of travelers, both
foreign and domestic
Government Sector
• Department of Tourism
• Phil. Convention & Visitors Corp. (PCVC)
– marketing arm
• Phil. Tourism Authority (PTA)
–
implementing arm
• Local Government Units (LGUs)
• Other National Gov’t. Units (NGUs)
Private Sector
• Transportation companies – land, sea, air
& rail (others like calesa in included)
• Hostelry industry – accommodation
establishments
• Entertainment industry
• Travel trade – tour operator, tour guides
• Other private sector entities
Tour Guide
• An individual, who, either as an employee
or affiliate of a duly licensed travel & tour
agency, GUIDE tourist, both foreign and
domestic, for a fee, commission or any
lawful form of remuneration.
As a profession…
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Must be Filipino citizen;
At least 2nd year college;
Pass the qualifying interview by DOT;
Must undergo and pass a DOT-sponsored
seminar;
• LGU – licensed;
• DOT – accredited.
Kinds of Tour Guides
• Free Lance – not permanently connencted
with any travel agency and paid per trip.
• Staff Guide – permanently connected with
a travel agency, receives monthly salary.
Types of Tour Guides
• Local guide – a person competent enough to
guide in a certain locality or area.
• Escort – person who accompanies a group of
tourists from the point of origin to the destination,
and back to the origin. Usually handles group’s
check in and check out.
• Specialist – person who specializes in a certain
field such as botany, architecture, etc.
• Linguist – person who speaks fluently two or
more foreign languages.
Qualities of an effective tour Guide
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Love of country
Pleasing personality
Must have a genuine interest in people
Resourcefulness
Trustworthy
Tactfulness
Good sense of leadership
Good communication skills
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Good health
Punctual
Responsible, sensible and dedicated
Confident
Good sense of humor
Analytical mindset ( above-normal
perception)
Tour Guiding Techniques
• Pre – tour:
– Study your tour assignment
– Be aware of the composition of the group
– Review itinerary
– Be reminded of cash advances, vouchers
needed
– Know your vehicle to be used, plate number
and name of driver or coordinator.
On Tour
• Be punctual
• Make sure you have complete name of
guests, cash advances and tour vouchers
• Check your transport amenities
• Meet and greet the group
• Discuss itinerary and check other
concerns
• Deliver commentaries
• Announce inclusions of the tour and what
to expect
• End your day/tour by thanking the guests
• Announce the next day’s itinerary/program
and give instructions
Post Tour
• Gather all collected vouchers
• Prepare tour guide’s report
• Submit tour report to immediately after the
tour
• Accomplish financial report with receipts,
vouchers and other assignments
• Liquidate ( if necessary)
Tour Guide is expected to be…
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Ambassador
Front liner in the tourism industry
Watchdog of the tour operator
Go-between or link between various suppliers
and the tour operator/guest
• Lecturer of the clients/guests/tourists
• Timekeeper
• Shepherd – looks after the well-being of the
flock, makes sure that the flock moves in unison
from one place to another without losing a single
sheep.
It is therefore…
• One of the most attractive jobs in the
travel industry
• Requires a lot of values and ethics
• Represents the country and the people
• Good paying job
• Flexible time – but no time limit
• Service – oriented
• Physically demanding
• Gives a better understanding of the
different cultures
• Helps develop a well-rounded personality
• Not an 8-5 job.
The End
Thank You