Transcript AO3(iii) Analysis of Presentation

AO3(iii) Analysis of
Presentation
Endangered Species
Question
• Explain how the presentation of this webpage is effective and how it supports the
purpose of the text.
[8 marks]
PURPOSE: what job is the writer trying to do?
Argue
Persuade
Advise
Inform
Explain
Describe
Analyse
Review
Comment
Imagine
Explore
Entertain
AUDIENCE: the reader
Children
Teenagers
Parents
Pensioners
Workers
Experts
Fans
Men
Women
Adults
PAFT
Age
Interests Lifestyle
Gender Education Class
Job
Hobbies Politics
Purpose
Audience
Form
Tone
FORM: type of writing
Leaflet
Web page
Letter
Speech
Report
Article
Story
Email
Essay
Advert
TONE: what is the mood of the writing? How are we addressed?
Enthusiastic
Passionate
Hopeful
Optimistic
Humorous
Angry
Frustrated
Pessimistic
Sad
Annoyed
Questioning
Doubtful
Suspicious
Sarcastic
Ironic
Objective
Subjective
Neutral
Cynical
Knowledgeable
Key terms to know when analysing
media texts:
• Headings: used throughout some web
pages to split the content into manageable
sections
• Hyperlinks: words or images that, when
clicked on, will take you to another page of
the website
• Drop down menus: usually with an arrow
at the end of a rectangle box, you can click
on the arrow and a menu drops down,
giving the reader a choice
• Search box: allows you to search for the
required information easily
Key terms to know when analysing
media texts:
• Banners: usually found across the top of a
website’s homepage – usually contain
adverts for products / services
• Navigation: a series of buttons that a user
can use to find their way around the site
• Thumbnails: images are displayed in
reduced size, allowing you to click to get a
full size image
• Frames: the content of a website is broken
down into frames, making content more
manageable / easy to read.
Gorilla’s eyes seem
to be pleading,
making the reader
feel guilty
Green, earthy colours
– associated with nature
Tiger’s eyes watching
you, as if pressuring
you to support
Use of red to emphasise
danger these animals are in
or love we should have for nature
Frog on a watch
– emphasises that time is
ticking for some of our
endangered species
Large ‘905’ to
draw attention
to extremity
of situation
Simple layout suggests
that supporting
charity is easy/simple
Hyperlinks make website
easy to navigate,
suggesting that supporting
charity will be easy also
Useful analytical language
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This connotes…
This means…
This suggests…
This represents…
This symbolises…
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This highlights…
This shows…
This makes us feel…
This creates…
This implies…
Use this vocabulary to support your analytical
and evaluative comments about pictures
How this is assessed
• Band 1
– Limited evidence of understanding
– No real appreciation of presentation
– Very few and poorly chosen examples
• Band 2
– Some evidence of understanding
– Some appreciation of presentation
– Attempts to support with examples
• Band 3
– Clear evidence of understanding
– Clear analysis of presentation
– Relevant and appropriate examples used to support ideas
• Band 4
– Full and detailed understanding of the content
– Detailed and perceptive analysis of presentation
– Relevant quotations with perceptive comments