Transcript Key Drivers Of Integration Incentive Impact How Transition

Touchtone Technology Pty Ltd presents
Pre-programmed Auto Tone
Dialing Devices ©
Throughout this document:
2003 Touchtone Technology Pty Ltd.
Contents
Introduction
Overview of Concept
Description of Concept
Concept Applications
Concept Protection
Product Development
Changing
the way you market
Product
Development
your business
Development Financing
Commercialisation Strategy
Commercialisation Strategy
Market Response
Conclusion
Introduction
Introduction
Touchtone Technology Pty Ltd (“Touchtone”) was incorporated to
provide competitive marketing solutions to the international
business community.
To achieve this mission Touchtone researched and developed the
concept of pre-programmed devices that facilitate auto tone dialling
©.
Changing the way you market
your business
The following presentation provides you with a brief overview of
this proprietary concept and the product development that has been
performed. Touchtone’s commercialisation strategy is also outlined
together with the positive market reaction to the concept which
illustrates its enormous commercial potential.
Overview of Concept
Description of Concept
Pre-programmed devices that facilitate auto tone dialling© are a
unique and innovative concept. Its simplicity and effectiveness will
revolutionise traditional marketing device markets.
Each number on a telephone’s keypad is represented by a specific
tone, known as a DTMF tone. Electronic componentry that emits a
Changing the
way you is
market
pre-programmed series of these
tones
embedded into a device.
your business
While holding the device to the mouthpiece of a telephone, the tone
series is activated by depressing a touchpad on the device’s surface.
The transmission of these tones eliminates the need to physically dial
the numbers on the telephone’s keypad. Hence the pre-programmed
marketing device will facilitate auto tone dialing offering a unique
competitive advantage over traditional marketing devices.
Concept Applications
This auto tone dialling technology can be embedded in any marketing
device including fridge magnets, keyrings, ATM cards, credit cards,
business cards, pens, lighters, watches, badges, rulers and cufflinks.
In addition to contact information such as telephone numbers, fax
numbers, e-mail accounts and
web sites, pre-programmed tones can
Changing the way you market
your business
also represent other information that is physically dialed or typed.
Examples would include, but not limited to, account numbers, credit
card numbers and client reference numbers.
Multiple tone series can be pre-programmed into a device with each
tone series initiated by a separate touchpad.
Concept Protection
Touchtone has copyright protection over the concept of preprogrammed devices that facilitate auto tone dialling©. Touchtone
has also secured trademark rights for each product to be developed
under this concept, such as The Touchtone EZ Dial Fridge Magnet™
and The Touchtone Keyring™.
Changing the way you market
Touchtone has also lodged a preliminary application with the
Australian Industrial Property Organisation to patent this technology
world wide. The Australian Provisional Application Number
2006951600 was allocated and an international-type search was
performed. Touchtone is now taking the steps required to secure the
patent.
your business
Commercialisation Strategy
Commercialisation Strategy
Touchtone’s commercialisation strategy involves segmenting
its market first by industry and then by territory. A market
would be created by offering the product to the largest
company with applicable use for the concept in each segment
beginning in the pizza industry.
Touchtone has finalised Changing
all specifications
for the product,
the way you market
your business
produced prototypes and has sourced manufactures of the
product in China who can produce the device within the size
constraints and within the costings required to make the
product commercially viable. They have also developed an
embedding device so as to enable them to market “blank”
devices to printing companies who can then on-sell the
devices in small quantities to their clients.
Market Response
To determine the concepts commercial potential, discussions
were held with Dominoes Pizza. Dominoes indicated they
would be interested in utilising the device on a worldwide
basis @ $1US per unit. – See the field test results on this site.
Changing the way you market
As the pizza industry is only a small proportion of
Touchtone’s addressable market, this preliminary market
research indicates that an overwhelming commercial benefit
will accrue to the concept.
your business
Product Development
Product Development
Touchtone has successfully developed and tested the
electronic componentry that will produce the tones for their
auto tone dialling devices. This included compatibility testing
with tone dialing telephones. Touchtone outsourced this
development to the University of New England’s Science
Engineering Workshop. Changing the way you market
your business
Touchtone has succeeded in developing the initial product to
be commercialised under the concept, the Touchtone Fridge
Magnet™. This involves embedding the electronic componentry
developed to date in a magnetic material without losing the tone
dialing functionality as well as the development of the facilities to
mass produce the product.
Development Financing
To finance the development of the Touchtone Fridge
Magnet™, Touchtone initially applied for a Core Start
Research and Development Grant from the Department of
Industry, Science and Resources’ Industry Research and
Development Board. After three months Touchtone withdrew
this application when a condition
of the grant was to
Changing the way you market
your business
manufacture exclusively in Australia.
Touchtone has since secured private funding to continue the
research and development of the concept. These funds are
currently being used to develop the initial product to be
commercialised under the concept, the Touchtone Fridge Magnet™.
Conclusion
Conclusion
Touchtone has already successfully developed the electronic
componentry and I/C for pre-programmable auto tone dialing
devices© and has secured private finance to fund further research
and development of products to be developed under the concept.
The interest already expressed
for the pre-programmable auto
Changing the way you market
your business
tone dialing devices©, as gauged by preliminary market research,
provides an indication of the concepts overwhelming commercial
potential.
Consequently, Touchtone is on the road to realising the potential of
an extremely valuable asset.