Transcript Chapter 2 Managerial Activities

Chapter 2
Managerial Activities
Related to
Governance
Four Functions of Management
(Chelladurai, 2009)
1. Planning
2. Organizing
3. Leading
4. Evaluating
Some Purposes/Benefits of
Planning
(Australian Sport Commission,
2012)
 Be proactive rather than
reactive
 Improve financial performance
 Use resources effectively
 Initiate and influence favorable
outcomes
 Exert more control over the
organization’s destiny
 Adopt a more systematic
approach to change
 Increase awareness of operating
environment
 Improve organizational control
and coordination of activities
 Develop teamwork
Resistance to Planning
Some people resist efforts to plan:
 “We’ve always done it this way.”
 “We’ve done this a million times before and no one looks at these
things.”
 Lack of planning ability and intimidation
Do any of these sound like you?
How do you feel about planning for your
future?
Are you reluctant to move out of your
comfort zone?
 Short term
Types of Plans
 For projects and events
within 1–3 years
 Long term
 For projects/events 3+ years
in the future
 Standing
 In place and consulted as
certain events repeat
 Single-use
Steps in the Planning Process
1.
Vision/mission statement
2.
Goals
3.
Objectives
4.
Tactics
5.
Roles
6.
Evaluation
Vision and Mission
Statements
 Vision statement:
 A statement of what your organization will become
 Future aspirations
 Mission statement:
 The organization’s purpose, philosophy, and values
 Description of who the organization is and what it does
 Concise terms and language
Goals and Objectives
Goals:
Broad statements
Qualitative in
nature
Providing general
direction to a
sports organization
Achievable
Objectives:
Quantitative
statements
Measurable
Realistic
Tied to achieving
specific goals
Your Point of View Assignment 1
1. Write down your vision/mission for your
organization.
2. List 3 goals you are reaching for to achieve your
vision/mission
3. Give 3 objectives.
Tactics and Roles
Tactics:
Specific
actions or
how-to steps
Used to
achieve
objectives
Roles:
Organizational
units that are
responsible for
carrying out tactics
Behaviors needed
to ensure success
Example of the Planning
Process
 Goal: Increase attendance
 Objective: Increase game-day walk-up sales by 5 percent
 Tactic: Add two new promotional nights (bobble-head
giveaway and $1 hot dog night)
 Roles: Ticket Office, marketing
 Evaluation: Determine the actual percentage increase
and compare to 5 percent target. Reward responsible
employees appropriately.
ORGANIZATION
Organizing
Definition: “The process of delegating and
coordinating tasks and resources to achieve
objectives.”
(Lussier & Kimball, 2009, p. 122)
Organizational structure: A “formal system of
task and authority relationships that control
how people coordinate their actions and
use of resources to achieve organizational
goals.”
(Daft, 2010, p. 7)
Organizational Chart—
By Internal Department
Organizational Chart—
By Business Function
Organizational Chart—
By Strategic Business Unit
Organizational Chart—
By Geographic Region
Assignment II
You now have a
mission/vision for
your organization
along with
objectives:
Develop a
professional
organizational
structure for your
organization.
All must fit
Remember to put
yourself in the
chart.
Structural Features of
Sport Organizations
 Hierarchical levels of work
units and subunits
 Examples: Iowa High School
Athletic Association and
National Basketball
Association
 Institutions or nations
 Example: International
Olympic Committee
 Governance structures within
each industry segment differ.
Decision
Making
 Basic components: Gathering and
analyzing information
 Two types of decisions:
1.
Routine (programmed)—
Straightforward and repetitive
2.
Complex (non-programmed)—
Unique situations
The Rational Model of Decision
Making (Robbins, 1990)
Identify the REAL
problem
 Brainstorm for alternatives
 Narrow down options
Identify the decision
objective
Gather pertinent
information
Identify hurdles
 Examine pros and cons of each
option
 Make the decision
 Evaluate the decision
The SLEEPE Principle
Sport managers analyze
the ramifications of
their decisions:
 Social
 Legal
 Economic
 Ethical
 Political
 Educational
Role of Decision Making
in Governance
Decisions:
 Can have far-reaching
implications
 Shape the organization’s direction
 Are open to the public
 Require a concrete method
Your Point of View
Assignment III
 Sport managers are often
faced with decisions that have
far-reaching implications; their
decisions are open to public
scrutiny and media discussion.
 Do you think you are or will be
ready to make the tough
decisions and then face tough
questions about those
decisions?
 How will you get ready to do
that?
CASE STUDY- P.59
Assignment IV
Students are to:
a. Read the case study
b. Complete scenario
c.
Be prepared to discuss
and have your position
typed.
d. Please come by office
to use my book if you
don’t have one.
e.
I encourage you to get
a book.
Review of Chapter 2
 1. Know the 4 functions of management.
 2. How many types of plans are there?
 3. What are the (6) steps in a planning process and
define each.
 4. DRAW an organizational structure/chart of your Co.
 5. Name (2) types of decisions.
 6. What is the S.L.E.E.P.E. Principle? Identify what each
letter stands for.