Transcript Powerpoint Presentation

Open Access
Presented by: Dori Gardner
What do journal publishers do?
• 5,000 new editors per year
• 500 new journals launched per year
• Organise editorial boards
• Launch new specialist
journals
• 40 million articles
available digitally, back
to early 1800s
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12 million researchers
4,500+ institutions
180+ countries
1 billion+ downloads/year
10 million+ printed pages/year
Archive and
promote
• 3 million+ article submissions per year
Solicit and
manage
submissions
• 2.5 million+ referees
• 3.75 million+ referee reports per year
• 50%+ of submissions rejected
Manage
peer review
Edit and
prepare
Publish and
disseminate
Production
• 125,000 editors
• 350,000 editorial board
members
• 30 million+ author/publisher
communications per year
• 1.5 million new articles produced per year
• 350 years of back issues scanned, processed and data-tagged
Note: industry estimates based on known numbers for a subset of the industry that are then scaled to 100% based on the article share of the known subset.
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Publishers have invested heavily to digitize since 1995
ELSEVIER EXAMPLE
• Organise editorial boards
• Launch new specialist
journals
ScienceDirect
(±1.5 million downloads
per day)
Scopus
Scirus
MD Consult
HealthConnect
eNewsletters and alerts
>$600 million
Archive and
promote
Solicit and
manage
submissions
Manage
peer review
Publish and
disseminate
Electronic Warehouse
$25 million
Edit and
prepare
Author Submission &
Editorial Systems
$30 million
eJournal Backfiles
eReference Works
$70 million
Production
Production Tracking System
$25 million
• Elsevier alone has invested over $750 million to digitize STM publishing processes since 1995
• STM industry has invested an estimated $3+ billion since 1995
Figures in current (2009) UK pounds using gdp deflators
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Elsevier is committed to universal access, quality, and sustainability
1. Universal Access
 We exist to disseminate information
 We will identify where remaining gaps exist and find viable mechanisms to close them
2. Quality
 Peer review provides essential quality controls
 We will invest to innovate in technologies that increase researchers’ productivity
3. Sustainability
 Journal publishers invest heavily to deliver a well-functioning communications system
upon which society depends
 Access and dissemination mechanisms must ensure that these investments can be
recovered.
 System must also be sustainable for those who fund it therefore we aim to increase
efficiency and value-for-money
We support all mechanisms to achieve sustainable
universal access to quality content
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Where are we now: Access
PRELIMINARY STUDIES – NOT YET RELEASED
Global Study - Phase 1
Access to research
articles by region
n=3759
n=2940
n=1262
n=1653
North
America
97%
Western
Europe
94%
Eastern
Europe
84%
n=2989
n=2118
Middle
East
85%
n=1294
APAC
91%
n=2565
n=1868
n=2273
Latin
America
88%
Africa
78%
n=841
n=2362
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We will continue working to closing remaining gaps
% of each sector rating access to original research
articles in journals ‘very easy’ or ‘fairly easy’
n: 74
n: 458
n: 765
Percent
n: 134
SMEs
Large
corporate
University
/ College
All noncorporate
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Where are we now: Access by content type, global
Global Study - Phase I
PRELIMINARY STUDIES – NOT YET RELEASED
High
High importance but
relatively low ease of access
Low
4,109 respondents
High
Where are we now: Quality
Peer review
Researcher views on peer review process
Industry and community initiatives
• Cross-publisher initiative
with CrossRef to detect
instances of plagiarism in
scientific articles
• Includes most major
publishers with over 22
million articles
• Provides online forum for
publishers or journal
editors to discuss issues
regarding scientific and
peer review integrity
• Review forwarding/
sharing
Efforts to deliver Universal Access span business models
Subscriptions
• Freedom Collections
• Subject Collections
• Walk-in Policy
Free-at-thepoint-of-use
Open Access
Transactions
Lending &
Rental
Options
Information
Philanthropy
• Promotional Access
• Production &
Hosting journals
• Controlled
Circulation
• Society funded
• Conference
sponsored material
(incl. Procedia)
• Supplements
• Author Pays
• Delayed Access
• Manuscript Posting
• Sponsored access
• Pay Per View
• Corporate Access
• Application
Marketplace
• Deep Dyve
• ILL
• Document Delivery
• Patient Inform
• Research 4 Life
Different communities have different requirements.
Elsevier deploys all of these models where sustainable while maintaining the quality provided by peer review.
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Efforts to deliver Universal Access span business models
Subscriptions
• Freedom Collections
• Subject Collections
• Walk-in Policy
Free-at-thepoint-of-use
Open Access
Transactions
Lending &
Rental
Options
Information
Philanthropy
• Promotional Access
• Production &
Hosting journals
• Controlled
Circulation
• Society funded
• Conference
sponsored material
(incl. Procedia)
• Supplements
• Author Pays
• Delayed Access
• Manuscript Posting
• Sponsored access
• Pay Per View
• Corporate Access
• Application
Marketplace
• Deep Dyve
• ILL
• Document Delivery
• Patient Inform
• Research 4 Life
Different communities have different requirements.
Elsevier deploys all of these models where sustainable while maintaining the quality provided by peer review.
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 Often referred to as “gold” open access
 Author processing fee per article
published – sole mechanism to support
journal
 Most prevalent in health and life
sciences
Author
Pays
 Publication fees vary
 Terms vary.. Bespoke licenses, Creative
Commons
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Elsevier
2010
 International Journal of
Surgery Case Reports
2011
 Results in journals
2012
 Cell Reports
 NeuroImage: Clinical
Author
Pays
 23 author pays titles
2013 and beyond ….
 More in planning…
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 “Hybrid Journals”
 Option to make an article within a
subscription journal open access
Journals with a sponsorship option
1150
1206
650
 Elsevier has 1,200
journals that offer
55
2009
2010
2011
2012
 Agreements with 14 funding bodies
including:
Sponsored
articles
 Low uptake
 “no double dipping”
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 Subscription journals making articles
freely available online after time delay
 Time to free access varies due to
differences in subject fields
 More than 75 titles are
available after a delay,
including Cell Press
Delayed
Access
 Subject areas –
primarily life and health
sciences
 Often society owned or affiliated titles
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 Elsevier is classified as
a “green publisher”
 Often referred to as
“green” open access
 Authors can voluntarily post manuscripts
and preprints to personal websites and
institutional repositories
 We seek to engage with institutions and
funding bodies to understand their
needs and develop sustainable solutions
 As a service to our authors, since
2005, Elsevier has deposited author
manuscripts for to NIH authors to PMC
Manuscript
Posting
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Embargo periods and sustainability
Life Sciences –
rapid
More than
60% of usage
within first
year
Social
Sciences –
slow
35% of
usage within
the first year
One size does not fit all – usage over time varies significantly across journals and subject areas
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Patient Access– Article Rental & patientINFORM
ARTICLE RENTAL - DeepDyve pilot
Elsevier provides 250 journals, including over 100 journals in medicine
through an article rental programme
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Phase 1: 50 Elsevier journals, cross-section of disciplines
24-hour article rental – read-only PDF
Rental price per article between $0.99 and $3.99
Recently expanded to 250+ titles
http://www.deepdyve.com/
patientINFORM is a program that brings together the publishers of the world’s leading
medical journals and the U.S.'s most trusted health organizations to provide patients
and their caregivers with access to some of the most up-to-date, reliable and important
research available about the diagnosis and treatment of specific diseases.
The program allows participating health organizations to create research summaries,
news reports or other online analyses regarding conditions to place special links on
their sites to the associated research articles in participating journals. These links from
the health organizations’ web sites provide users with:
• access to the full journal articles for free, without subscriptions OR
• free or reduced-price access to relevant journal articles through their own web sites.
http://www.patientinform.org/
Access in Developing Countries – Research4Life
• Research4Life provides developing countries with free or low cost access to
academic and professional peer-reviewed content online.
• Eligible libraries and their users benefit from:
•Online access to over 8,100 peer-reviewed international scientific journals, books,
and databases
•Full-text articles which can be downloaded for saving, printing or reading on screen
•Searching by keyword, subject, author or language
•Training in information literacy and promotional support
• In 2012, Resarch4Life will also offer selected institutions based in countries
excluded from the wider programme to access content under the same
framework.
• Elsevier is the single biggest contributor of articles to Research4Life
Dr Sami Hyacinthe Kambire
Dr Nguyen Duc Chinh
Dr Kambire used AGORA to search for research on tomato
wilt. He was shocked to discover a large number of papers on
the topic, from several countries. It was a defining moment:
for years he had assumed he was one of few researchers
working on this problem; all of a sudden he was faced with
the reality that his work was not as original as he had thought.
Encouragingly, however, results from other researchers
confirmed his own.
Before gaining access to Research4Life’s HINARI programme, Viet
Duc Hospital relied on free public tools, such as Google and
PubMed, for literature searches. Dr Chinh now uses HINARI not only
to update his own surgical knowledge but also to share information
with colleagues who don’t have access to international journals.
Such knowledge is also invaluable in his research.
Going forward: close remaining access gaps
Corporations, SMEs
Customised access and pricing mechanisms
• Corporate editions
• Article choice
• Pay per view
• Sponsored articles
Research institutes
Customised access and pricing mechanisms
• Article choice
• Sponsored articles
Hospitals and medical schools
Customised access and pricing mechanisms
• Medical collections
• Article choice
• Pay per view
• Sponsored articles
Individuals
Customised access and pricing mechanisms
• Basic functionality pay per view, e.g. Patient
Research, Deepdyve
• Article sponsorship
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Going forward: enrich and enhance articles
Article Enhancement (e.g. Article of the Future)
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Graphical abstracts with main message of the paper.
Hierarchical presentation of text and figures.
Alternate views to hide or show experiment details.
Real-time reference analyses for citation exploration.
Interactive to assist in navigating the article
Mobile Technology
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Journal, book and database content on mobile devices
Search and browse articles
Create alerts and citation analysis
Save favourite articles information and add notes
Share result information via Email or Twitter
News feeds and RSS technology
Visualisation
• Peer-reviewed video journals
• Searchable image databases using semantic linking
• In-line video to enhance article content (techniques and
demonstrations)
• Multiple platform support
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Conclusions
Elsevier is committed to universal access, quality, and sustainability
• We are open to any mechanism that can close remaining access gaps while at least
maintaining existing levels of
Quality control
Researcher productivity
Value for money (unit prices)
• Universal access mechanisms include institutional licenses, pay-per-view,
transactional licenses, walk-in access,rental, individual and institutional article
sponsorship, delayed access, etc.
• A high-quality and sustainable scholarly communication system results from a
balanced mix of universal access mechanisms, and not any single mechanism
• We will continue to invest to close remaining gaps and further drive the quality of the
researcher experience in ways that are sustainable
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Thank you!
Questions?
[email protected]
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