Transcript Defining Hong Kong’s Creative Industries – Conceptual

Mainland, Hong Kong SAR and Macao SAR
Intellectual Property Symposium
2003
December 11-12, 2003
Intellectual Property Training Centre, Beijing
如何利用知識產權促進經濟發展
Intellectual Property Rights
as a Tool to Economic
Development
許焯權 香港大學文化政策研究中心
Desmond Hui, CCPR, HKU
1
 知識產權作為經濟發展及公共政策的考慮，乃
透過創意產業的提倡及推廣，英國政府率先在
一九九七年將創意產業納入其經濟發展的政策。
 IP is on the agenda for economic
development and public policy through
the promotion of Creative Industries, first
formulated as a government policy and
strategy by Britain in 1997, where
2
 英國政府將創意產業定義為「產業源於個別創
意、技術及人才，透過創造及運用知識產權，
可帶來財富及就業的潛力。」
 Creative Industries were defined as
“those industries which have their origin
in individual creativity, skill and talent
and which have a potential for wealth and
job creation through the generation and
exploitation of intellectual property.”
3
 知識產權的概念令「創意產業」有別於一般的
「文化產業」，因為創意得以客觀化及合法化。
 The incorporation of the concept of IP
also distinguishes the term “Creative
Industries” from the general “Cultural
Industries” as the qualification of
creativity is now objectified and indeed
legalized.
4
 雖然文化及藝術通常都與創意扯上關係，故此
某程度上也和知識產權有關，但其涉及的範圍
太廣，在概念上較難清楚界定。
 Although culture and the arts are
involved primarily with creativity and
therefore to some extent with IP, the
realm is much wider and therefore not as
conceptually clear to be defined.
5
 這也是許多人對創意產業誤解的地方：他們認
為只將十一至十三項產業界定為創意產業，是
否等於說其他產業便沒有創意？
 This is also where some detractors of
Creative Industries fail to understand the
significance of the concept when they
speak of the absurdity of identifying only
11-13 sectors of economic activities as
“creative” – as if the rest were not.
6
 他們不明白這個界定是基於知識產權所賦予這
些產業經濟(或盈利)的權利的保障。
 The point of the whole exercise of
identification and inclusion, however, is
to demarcate the extent of IPR
(Intellectual Property Rights) so that the
economic rights (or the rights to profit)
are protected.
7
 英國創意產業包括了13個類別: 廣告、建築、
藝術品、古董市場及工藝品市場、設計、時裝
設計、電影與錄像、互動消閒軟件、音樂、表
演藝術、出版、軟件與電腦服務及電視與電台。
 The UK identified 13 sectors under their
definition of Creative Industries:
advertising, architecture, the art and
antiques market, crafts, design, designer
fashion, film and video, interactive leisure
software, music, the performing arts,
publishing, software and computer
services, television and radio.
8
 與此同時，許多國家也仿效英國發展文化或創
意產業 – 其中亞洲國家及地區包括南韓、新
加坡及台灣。
 At the same time, countries around the
world emulate the UK policy to develop
their respective cultural/creative
industries – e.g. South Korea, Singapore,
Taiwan are the notable examples from
Asia.
9
 香港特區政府二ＯＯ二年委託香港大學文化政
策研究中心對香港創意產業進行研究，結果於
二ＯＯ三年九月發表。
 HK SAR Government commissioned the
Centre for Cultural Policy Research at the
University of HK to study the Creative
Industries in HK in 2002 and the report
was released in September 2003
10
 香港創意產業定義為一個經濟活動群組，開拓
和利用創意、技術及知識產權以生產並分配具
有社會及文化意義的產品與服務，更可望成為
一個創造財富和就業的生產系統。
 Creative Industries in Hong Kong are
defined as “a group of economic activities
that exploit and deploy creativity, skill
and intellectual property to produce and
distribute products and services of social
and cultural meaning - a production
system through which the potentials of
wealth generation and job creation are
realized. ”
11
產業分佈圖 - 11個類別
產業類別
分支部門
廣告
廣告公司與機構、公共關係服務、市場研究機構、其它廣告服務
建築
建築設計、境觀設計及結構工程
藝術品、古董及手工
藝品
設計
珠寶製造、古董、藝術與工藝品、畫廊、博物館及視覺藝術﹙部分﹚
數碼娛樂
設計服務，包括時裝、平面、產品、室內設計及傢俬、鞋類、玩具及產
品的設計服務
互動消閒軟件﹙遊戲﹚、動畫、教育及娛樂軟件
電影與視像
電影與視像圖案機構、電影製作室、電膠片處理及電影院等
音樂
錄音與製作、音樂表演
表演藝術
表演藝術、現場表演及戲劇娛樂
出版
印刷、出版及有關行業﹙包括漫畫與多媒體出版﹚
軟件與電子計算
軟件顧問、軟件服務、數據輸入、網頁設計、設計及互聯網應用等
電視與電台
電視與電台製成及有關服務
12
Mapping - 11 sectors of economic activities
are included under this definition:
Industry Category
Description
1. Advertising
Advertising companies and agencies, public relation services,
market research companies, advertising services, n.e.c.
2. Architecture
Architectural design, architectural design and structural
engineering.
3. Art, antiques and crafts
Jewellery manufacturing, antiques, works of art and crafts.
Galleries, museums, visual arts (partial)
4. Design
Designing services (fashion, graphics, products, interior,
furniture, toys, shoes, etc.)
5. Digital entertainment
Interactive leisure software (games), animation, education and
entertainment software, and location-based entertainment
(eg: Disneyland)
6. Film and video
Motion and video pictures companies, film studios, film
processing, and cinemas and movie theatres, etc.
7. Music
Music recording and production, musical performance
8. Performing arts
Performing arts and theatrical entertainment
9. Publishing
Printing, publishing and allied industries (including comics and
multimedia publishing)
10. Software and computing
Software consultancy and services, data processiong, web design
and internet application, etc.
11. Television and radio
Television and radio production and related services
13
研究結果: 經濟價值
Results: Economic Values
1
Contribution to GDP in 2001: 3.8% or
HK$46.1 billion (decreased from 4.1% of
GDP or HK$47.7 billion in 1996)
對2001年生產總值的貢獻: 3.8%或港幣461億
元 (比1996年的4.1%或或港幣477億元下調)
2
Growth (-0.7%) in comparison with
annual growth of total economy (1%)
比較整體經濟增長 (1%) 與產業增長 (-0.7%)
14
1997至2001年創意產業價值與香港本地生產總值之年度變動
Year-on-year Change in CI’s Value and HK’s GDP, 97-01
15
與其他經濟部門比較
Comparison with other sectors
2001年不同產業所佔全港生產總值百分比
Share of GDP in 2001
製造業
Manufacturing
5.1
建造業
Construction
4.9
水、電、煤氣
Electricity, Gas & Water
3.3
批發及零售業
Wholesale & Retail
3.7
Trade (Imports / Exports)
19.5
餐廳及旅館業
Restaurants & hotels
2.9
運输及儲物業
Transports, Storage
8.0
出入口貿易
通訊業
金融及保險業
房地產
2.6
Communications
Finance & Insurance
5.9
Real Estate
商業服務業
Business Services
社區、社會及個人服務業
12.0
Communities, Social & Personal Services
4.6
21.9
16
研究結果: 就業人數
Results: Employment
1 Share of total employment: 5.3% or
170,011 in 2002 (increased from 5% or
153,190 in 1996)
對總就業人數的貢獻: 2001年17萬人或5.3%
(比1996年5%或15萬人增加0.3%)
2 Growth (1.8%) in comparison with
average annual growth (0.8%) of
employment
比較整體就業人數按年增長(0.8%)，產業就業
人數按年增長(1.8%)增加1%
17
研究結果: 公司數目
Results: Establishment
No. of establishments also increased
from 25,342 in 1996 to 30,838 in
2002
公司數目由1996年25,342間增至2002年30,838間
18
創意就業人士特徵 I
Characteristics of Creative Workforce I
 56,199 core workers engaged in 19
occupations of creative production (OCP):
19個創意行業56,199名核心員工當中：
 generally male-dominated (68%, more
than the 56% of overall workforce)
男性居多 (68%, 比總男性就業人口56%高)
 generally young, half of which fall in the
age range between 25-34
年青，半數介乎25至34歲
19
創意就業人士特徵 II
Characteristics of Creative Workforce II
high educational qualification (64.7%
with degrees)
高學歷 (64.7%有大專學位)
 94% Creative workers are employees
94%為僱員
 Income level is diverse (12% with less
than HK$10,000/month, but generally
lower than professionals)
收入水平参差 (12%收入少於每月HK$10,000，
但一般較專業人士為低)

20
知識產權問題複雜，涉及多個層面如
Issues of IP – a complex problem
involving:
 保障科技創新、國際合作、立法、執法
及資訊自由流通
 Protection of technological
innovation
 International cooperation
 Legislation
 Law enforcement
 Free-flow of information
21
 若要創意產業能蓬勃及持續發展，認識並保障
知識產權是必需的。從九十年代初期至中期香
港唱片業的生存，一度受盜版問題嚴重威脅，
直至於1998年通過防止盜用版權條例第544條，
才受到保障。
 The recognition and protection of IPR is
essential for the sustainability and
prosperity of Creative Industries, e.g.
music recording industry in HK from early
to mid 1990s was once threatened by
piracy, later controlled by Prevention of
Copyright Piracy Ordinance, Cap 544
(1998).
22
受盜版和侵權情況影響的包括
IPR infringement affects:
「電影與錄像」、「電視與電台」、「出版」、
「軟件」及「品牌貨品」等行業。





Film and video
TV and radio
Publishing
Software
Design and branded goods
23
適用於香港的國際知識產權條約：
International treatises applicable to
HK include:
 《保護工業產權巴黎公約》(1883-1979)；
《保護文學藝術作品的伯恩公約》 (18861979)；《日內瓦全球版權保護協定》（19521971）；《華盛頓專利合作條約》（19701984）；《日內瓦公約（關於保護錄音製品制
作者防止未經許可複製其錄音製品） 》
（1971）





Paris Convention (1883-1979)
Berne Convention (1886-1979)
Geneva Convention (1952-1971)
Washington Treaty (1970-1984)
Geneva (Phonograms) (1971)
24
適用於香港的國際知識產權條約：
International treatises applicable to
HK include:
 根據世界貿易組織約定，香港乃與貿易有關的
知識產權協議﹙TRIPS﹚單獨締約方。
 HK is a separate contracting party
to “TRIPS” (Trade Related Aspects
of Intellectual Property Agreement)
under WTO.
25
香港有完善的法律體系保障多方面的知識產權
HK has comprehensive legislation
 範圍包括商標、專利、外觀設計、版權、集成
電腦的布圖設計﹙拓樸圖﹚及植物品種保護。






Trade Marks
Patents
Designs
Copyright
Layout Design of IC (integrated circuits)
Plant Varieties
(with relevant ordinances)
26
負責保護知識產權的相關機構
Government structure and hierarchy
in operations and enforcement
 工商及科技局、知識產權署及香港海關。
 CITB (Commerce, Industry and
Technology Bureau)
 IPD (Intellectual Property Department)
 C&ED (Customs and Excise Department)
27
面對的挑戰
Challenges
 知識產權註冊制度、平行進口、盜版問題、為
侵犯知識產權而需負上的責任、政府項目的知
識產權擁有權、本地及地區內香港的知識產權、
中國內地市場等。







Registration of IPR
Parallel-Importation
Piracy
Liability of Infringement of IPR
IP Ownership of Government Projects
HK’s IP: Local and Regional
Mainland China
28
知識產權註冊制度
Registration of IPR
 知識產權署負責專利、外觀設計及商標的註冊；
漁農自然護理署署長則負責植物品種的註冊；
版權及集成電腦的布圖設計則無需註冊。
 IPD responsible for registration of
patents, designs and trademarks
 Plant varieties registered with Director of
Agriculture, Fisheries and Conservation
 Copyright works and IC do not need
registration
29
知識產權註冊制度
Registration of IPR
 根據香港版權條例，版權無需預先註冊。原創
作品一經任何形式﹙如文字、錄音、拍照等﹚
記載，便可享有版權保障 (五十年)－這個無需
辦理任何正式手續便可自動享有保障的原則和
國際條約上的規定是吻合的 (《伯爾尼公約》
及《與貿易有關的知識產權協議》 ) 。
 In HK, copyright protection does not need
registration once the creation is recorded
in some form (sound, text or image etc.)
and valid for 50 years
 In line with international treatises such as
Berne Convention/TRIPS.
30
知識產權註冊制度
Registration of IPR
 香港政府目前並無設立版權註冊處。除外觀設
計註冊處、專利註冊處及商標註冊處外，知識
產權處亦設立代表個別產業的版權特許機構註
冊處，為法例所認可。一般相信，有關產業要
有一定數目的版權交易，才能支持特許機構的
運作。
 HK has no registry for registering copyright work;
 But has registry for Designs, Patents, Trademarks
and Copyright Licensing Bodies.
 In order for a licensing body to be truly viable,
there must be a significant amount of copyright fee
transaction for the relevant industry.
31
知識產權註冊制度
Registration of IPR
香港目前有三間版權註冊特許機構，分別是香
港作曲家及作詞家協會、香港複印授權協會有
限公司及香港版權影印授權協會有限公司。
There are 3 Copyright Licensing Bodies in
HK:
 Composers and Authors Society of Hong
Kong Limited
 the Hong Kong Copyright Licensing
Association Limited
 the Hong Kong Reprographic Rights
Licensing Society Limited
32
平行進口
Parallel-Importation
 根據目前的版權條例，任何人在作品發表首天起計18
個月內作入口或平行進口，即屬刑事罪行。在作品發
表超過十八個月後平行進口或銷售，雖不會構成刑事
責任，但版權持有人可要求民事補救﹙例如禁制令、
交出產品及賠償﹚。政府以及部分被訪者認為放寬平
行進口限制，能令消費者受惠。然而有部份界別憂慮
放寬限制會大大影響產品價格和助長翻版，嚴重打擊
創意產業。
 Criminal offence to import or sell parallel-import
copyrighted products within 18 months of their
first publication
 Civil liabilities after 18 months
 Lifting of parallel importation restriction might be
beneficial to consumers but
 Could be difficult for local copyright owners and 33
especially SMEs
平行進口
Parallel-Importation
 工商及科技局與知識產權署經常就管制平行進
口的問題和業界交換意見。局方和署方認為目
前的規定和2001年對版權條例的修訂放寬了一
些限制，這樣一方面能在鼓勵創意及保障知識
產權間取得平衡；另一方面則透過放寬平行進
口提高消費者利益。
 Current restriction and liberalization
under the Copyright (Amendment) Bill
2001 (passed in July 2003) struck an
acceptable balance between
encouragement of creativity and
protection of IP and enhancement of
consumer interest
34
盜版問題
Piracy
 有了1998年頒布的防止盜用版權條例，加上海關嚴密
執法，香港在某些特定的範疇中，打擊盜版已初見成
效。例如：盜版唱片的市場比例從2000年的25至50%下
降至2001年的10至25%。香港乃全球最先實施生產光碟
發牌制度的其中一個地區，此政策要求製造每一光碟
必須印上製造商編碼。
 Prevention
of
Copyright
Piracy
Ordinance
(enacted in 1998)
 Strong enforcement by C&ED
 Piracy in music industry dropped from 25-50% in
2000 to 10-25% in 2001
 HK is one of the first places in the world to
implement the licensing policy – optical discs
marked with the manufacturer’s code
35
盜版問題
Piracy
法律責任問題﹙如：一般消費者在家中使用侵
權產品要不要負上法律責任？應該涉及刑事還
是民事制裁等﹚、執法成效、在香港司法管轄
範圍外版權被侵犯及在市場不完全開放的地區
被侵權的情況都令侵權問題變得更複雜。




Piracy problems often complicated by:
Liability
Law Enforcement
Outside of HK’s jurisdiction
Markets not fully open to HK
36
為侵犯知識產權而需負上的責任
Liability of Infringement of IPR
 除欺詐使用商標須負上刑事責任外，由2001年
起，凡使用盜版電影、電視劇集、音樂唱片以
及電腦程式作商業用途均屬刑事罪行。然而，
將在家中使用侵權物品列為刑事罪行的建議依
然備受爭議。
 Since 2001, criminal offence to use pirated movies,
TV dramas, music recordings and computer
programmes in business
 Criminal sanction for domestic copyright
infringement remains debatable (problems
include disturbance of privacy during
investigation, circulation and distribution of
information etc.)
37
為侵犯知識產權而需負上的責任
Liability of Infringement of IPR
 政府正草擬法例將未經授權接收收費電視作商業用途
列為刑事罪行(廣播（修訂）議案2003 )；可是消費者
在家中使用未獲授權的解碼器則只需負上民事責任(英
國、加拿大都將此等非法行為列為刑事罪行)。香港政
府認為，在使用科技手段(如將收費電視數碼化)仍未
能遏止非法收看收費電視節目的情況下，政府才會將
之刑事化。
 Criminal offence for unauthorized pay-TV
reception for commercial purpose (being
legislated – Broadcasting (Amendment) Bill, 2003)
but
 Civil liability only for domestic users (criminal for
UK and Canada)
 Government position: introduce end-user criminal
liability only when unauthorized viewing cannot
be stopped by technological means (such as
38
digitization of pay-TV services)
政府項目的知識產權擁有權
IP Ownership of Government
Projects
 部分政府項目需要保密，但不應以知識產權的
擁有權作為保密的手段。發展商因失去知識產
權的擁有權而未能將產品轉售，而政府作為知
識產權持有人又往往不會再加以利用，以致知
識產權未能被充分開發。
 IP ownership should not be used as a
means to preserve secrecy
 Government should relax the IP
ownership to encourage more economic
opportunities for the project developers
39
本地及地區內香港的知識產權
HK’s IP: Local and Regional
 本地知識產權的立法和執法並不能令部分以出口為主的
創意產業得益。有業內人士曾經見過有冒牌仿製貨品在
香港以外的地方製造，然後再輸入香港並展示於香港的
展銷會。政府可以提高保障香港知識產權的姿態，例如
在對外貿易談判中，提升有關知識產權問題的優先次序。
其它建議包括：將侵犯香港知識產權的地區列入黑名單、
透過香港經濟貿易辦事處協助解決有關知識產權問題、
與外地政府雙邊確認知識產權認證等。
 Protection of HK IPRs overseas
 Government to help in bilateral recognition of IP
certifications with other governments; prioritize IP
issues in external trade talks
40
中國內地市場
Mainland China
 目前內地政府嚴格限制版權產品（如唱片、圖書、電影
及電視節目）的直接進口。在珠江三角洲的多個有線電
視台都盜用香港免費電視節目的訊號，並加插當地的廣
告以獲取收入。香港的電視經營者要取得全面的正式落
地權還有很多的困難和不明朗因素。
 Tight restriction on media related industries to
enter the Mainland market
 Difficulties for certain industries such as TV
operators: signals of terrestrial TV channels from
HK being broadcasted in the PRD regions by local
stations with commercials replaced
 Uncertainties in obtaining proper and
comprehensive landing rights
 Impact from WTO?
41
音樂產業例子
Example of Music Industry
版權保障了作曲、填詞、錄音、影像
Copyright protection on




Melodies
Lyrics
Sound recordings
Music Videos
42
違反音樂版權的刑事罪行
Music Copyright Criminal Offences
 盜版(如販賣盜版光碟): 最高可罰款港幣五萬
及入獄四年
 製造及販賣用以進行盜版器材：最高可罰款港
幣五十萬及入獄八年
 Copyright piracy (e.g. selling pirated CDs)
 maximum fine of HK$50,000 per infringing copy + 4
years imprisonment.
 Making and selling of equipment for copyright
piracy
 fine of HK$500,000 + 8 years imprisonment
43
音樂版權的受管制行為
Music Copyright Restricted Acts
表演權利
“Performing”
Rights
a.
b.
c.
在公共場所表演 To perform, show
or play the work in public
廣播 To broadcast the work or
include it in a cable programme
service
發放公眾(如以互聯網) To make
available copies of the work to
the public (e.g. over the
Internet)
器械權利
“Mechanical”
Rights
抄製 To copy the work
其他權利
Other Rights
a.
b.
公開發表 To issue copies of the
work to the public
稍以修改 To make an adaptation
of the work
44
音樂版權的行政管理
Music Copyright Administration
版權作品
Copyright
Works
作曲及填詞
Melodies
& Lyrics
灌錄及影像
Sound
Recordings &
Music Videos
表演團體
Performing
Society
(e.g. CASH)
唱片公司社團
Record
Companies’
association
(e.g. ifpi)
表演權利
“Performing”
Rights
器械團體/出版者
Mechanical
Society /
Individual
Music
Publishers
唱片公司
Individual
Record
Companies
器械權利
“Mechanica
l” Rights
管制行為
Restricted
Acts
45
亞太區主要有關音樂版權的表演團體
Key Performing Societies in Asia
Pacific
國家
Country
團體
Performing Society
China
Music Copyright Society of China
(MCSC)
Australasia
Australasian Performing Right
Association (APRA)
Japan
Japanese Society for Rights of Authors,
Composers and Publishers (JASRAC)
Korea
Korea Music Copyright Association
(KOMCA)
Hong Kong
Composers and Authors Society of
Hong Kong (CASH)
46
亞太區主要有關音樂版權的器械團體
Key Mechanical Societies in Asia
Pacific
Country
Mechanical Society
Japan
Japanese Society for Rights of
Authors, Composers and Publishers
(JASRAC)
Australasia
Australasian Mechanical Copyright
Owners Society (AMCOS)
Korea
Korea Music Copyright Association
(KOMCA)
47
有關音樂版權的團體管理
Key Music Copyrights Administered
by Societies
表演團體
Performing Society
器械團體
Mechanical Society
管理權利
Rights administered
in details
a. 公共表演 Public
performance
b. 廣播 Broadcast
c. 有線發放 Cable diffusion
d. 以互聯網發放 Making
available over Internet
抄製 Copying
a. 光碟 CD production
b. 電視 TV production
c. 電影 Film making
48
集中管理音樂版權的優點
Merits of Collective
Music Copyright Administration
 符合經濟效益 Resources and means for




a one-stop and cost efficient service to
both creators and users
國際網絡 International coverage
統一牌照 Blanket licensing arrangement
創作人專心工作 Creators to concentrate
on creative activities
用者免卻麻煩 Users to save the hassle
of going to individual right owners and
to avoid diverse fee rates
49
版權費的分發
Royalty Distribution
 目的非為收取 Not for the sake of
collection
 乃為分發 But for the sake of
distribution
 正確、公平、及經濟 Accuracy,
equitability & economy
 財務收益激發創意 Financial
returns propel creativity
50
亞太地區收益超過十億美元 Asia Pacific
2002: total royalty income for
melodies and lyrics over US$1 billion
國家
Country
組織
Society
Japan
JASRAC
版權收入 Annual
Royalty Income
2002 (US$)
$884.6 million
Australasia APRA/AMCOS $79.7 million
Korea
KOMCA
$32.6 million
Hong Kong CASH
$15.4 million
China
$2.3 million
MCSC
51
數碼權利管理
Digital Rights Management (DRM)
美國電影產業 the US movie industry:
In 1974 –
收入二十億美元 Revenues: 2 billion
全由電影院 Channels: ALL through movie theaters
After 25 years…
In 1999 –
收入三百三十億美元 Revenues: 33 billion
Channels:
(80%) 新媒介 new distribution channels such as pay TV,
video and TV
(20%) 電影院 Movie theatres
52
例子
Melodies and Memories Global Ltd
(http://www.m-m-g.net/e_top/e_example/index.html)
 日本電通公司成立數碼權利管理公司 Dentsu of
Japan formed MMG in 2001 to provide
standardized, comprehensive management
system for digital content rights
 音調 ‘Melodies’ – a system for managing
music copyrights and permission data
 記憶 ‘Memories’ – an expanded version for
application to all types of contents
 建立共同語言管理亞洲在內容上的數碼權利，並在香港
及南韓成立分公司 To establish a common
language for copyright concerning the use
of content in Asia, formed M&M HK and M
Cube Gate2 in Korea in 2001
53
完畢
The End
謝謝
Thank You
54