Transcript Aktuellt - ACP MARKETING

SJ – A Presentation
June 2004
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SJ´s mandate
To operate passenger rail
services, both
independently and in
partnership and in
competition with other
operators.
To generate profits and
follow the general
conditions that apply to
state-owned businesses.
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SJ AB
 70,000 passengers per
day
 Rail services under our
own brand
 Contract rail services for
Regional Transport
Authorities
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SJ AB
 Approximately 3,300
employees
 Revenue of SEK 5.7 billion
in 2004
 Limited company owned
by the Swedish state
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New Swedish rail market
– new demands
Sweden's rail market is
changing radically and
large international
competitors are queuing
up.
SJ is therefore investing
substantially to build a
modern, profitable and
customer-oriented
company that can compete
in a liberalised market.
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Rail traffic in Sweden
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Rail traffic in Sweden
 Sweden has more than
10,000 km of railway track
 SJ operates 90 % of rail
passenger journeys
exceeding 100 km in
Sweden
 SJ operates 40 % of all
train journeys in Sweden
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How do you reach Sweden by
train from abroad?
 Fixed connection with the tunnel and bridge Copenhagen-
Malmö
 Train ferry Sassnitz-Trelleborg, with the direct night train
Berlin-Malmö
 From Norway by train via Kornsjö, Charlottenberg, Storlien
and Vassijaure
 From Finland by bus via Kemi-Haparanda-Boden
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How do you reach Sweden by
air + rail?
 Via Copenhagen Airport =>
regional trains to Sweden (Malmö etc), one train
every 20 minutes
direct regional trains to Gothenburg and Kalmar
X 2000 trains to Stockholm
 Via Arlanda Airport =>
Airport shuttle into Stockolm City Centre (Arlanda
Express, one train every 15 minutes)
direct SJ regional and InterCity services to north and
middle Sweden
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The most important o/d’s in Sweden
from an international point of view
 ”The Nordic triangle”: Copenhagen-Stockholm-Oslo-Gothenburg-
Copenhagen
 Stockholm-Dalarna
 Stockholm-Kalmar (region of glassworks)
 Stockholm - to the far North (Norrland) with the Connex night trains
 Other X 2000-lines: Stockholm-Gothenburg, Stockholm-Sundsvall
etc
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Rail traffic in Sweden
 SJ is largest of the eight
operators present in the
Swedish rail passenger
market
 The car is the train's main
competitor and has
strengthened its position
since the 1950s
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Total market for journeys
exceeding 100 km
Train 14 %
Air 12 %
Coach 6 %
Car 68%
Almost one in three Swedes
has travelled by train in the past year.
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Other service operators
 Arlandabanan:
• A-train
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Other service operators
 Operators of services
procured by the National
Public Transport Agency or
Regional Transport
Authorities:
• Citypendeln
• Connex
• BK Tåg
• Tågkompaniet
• Roslagståg
• Merresor
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SJ´s rail services
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SJ's rail services
 Run to 350 locations –
from Scania in the south to
Jämtland in the north
 Approx. 1,450 departures
every day
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Frequency
 Stockholm-Gothenburg
1 X 2000/hour
 Stockholm-Malmö
1 X 2000/hour, 1
daily night train
 Stockholm-Copenhagen
5 X 2000/day
 Stockholm-Oslo
winter: X 2000 in the
weekends
summer: direct IC-train +
night service via Gothenburg
 Oslo-Gothenburg
3 NSB trains/day
 Gothenburg-Malmö
3 X 2000/day
 Stockholm-Dalarna
8 IC/day
 Stockholm-Sundsvall
9 IC/X2000/day
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Frequency
 Stockholm-Östersund-(Storlien)
2 IC, 1 night train/day
 Göteborg-Östersund-Storlien
1 daily night train
(mostly via Stockholm)
 Stockholm-Övre Norrland 2 daily night trains, Connex
 Göteborg-Övre Norrland 1 daily night train, Connex
(via Stockholm)
 Malmö-Berlin 1 nigh train, in the summer daily, in the winter
3 times a week
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Frequency in the Øresund
region
 3 regional trains per hour Copenhagen-Malmö and further
into Sweden (Landskrona, Helsingborg, Hässelholm,
Kristianstad)
 direct regional trains Copenhagen-Malmö-Gothenburg
 direct regional trains Copenhagen-Malmö-Kalmar
 Direct X 2000 trains to Sweden (Alvesta-Nässjö-Norrköping-
Stockholm etc)
 All trains stop at Copenhagen Airport
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Frequency in the Stockholm
region
 Regional trains every hour Stockholm-Eskilstuna-Arboga
 Regional trains every hour Stockholm-Västerås (-Hallsberg-
Göteborg)
 Regional trains Gävle-Uppsala-Arlanda-Stockholm-
Nyköping/Katrineholm-Norrköping-Linköping
 Regional trains Stockholm-Uppsala (2 trains/hour)
 Arlanda Express, airport shuttle Arlanda Airport -Stockholm C (4
trains/hour)
 All northbound SJ trains stop at Arlanda C (except the
Stockholm-Uppsala shuttle)
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SJ's sales channels
 Internet – www.sj.se
 35 SJ travel shops (=stations)
 2 call centres – +46 771 75 75 75
 450 travel agencies
 135 automatic ticket dispensers in
80 locations
 89 TiM dispensers and 126 card
readers in 36 locations
 Travel agencies
 Automated voice-controlled
telephony
 SJ are working with the net
pricing philosophy in all channels!
The actual distribution cost for
that channel is added to the net
price.
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Customers do their own
bookings – performance and
targets
Min.target
30.0 %
25.2 %
17.0 %
6.0 %
Jan 2002
Apr 2003
Dec 2003
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Dec 2004
News
Spring/Summer 2005
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New catering concept in the Bistro
 The Bistro – now in SJ’s
own management
 New catering supplier
 New product range and low
prices
 Sandwiches and sallads
 Warm and cold dishes
 Special meals for the kids
 breakfast
 Coffee pause
 healthy
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The double-decker
the new commuter train
A brand new regional train for
the commuter traffic around
Stockholm in Mälardalen.
First out is the line StockholmEskilstuna-Arboga.
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The Double-decker
Better and more comfortable to
and from work
 Two floors – more seats
 AC outlets
 Boosted coverage for
mobile phones
 Big doors – shorter stops at
the stations
 Vending machines for
coffee, cold drinks and
snacks
 Facilities and access
designed to meet the needs
of disabled passengers
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The Double decker
Spring 2005
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X 2000
Refurbishing
When the SJ X 2000 high
speed trains were introduced
in 1990 travelling by train in
Sweden became both more
comfortable and much faster.
In order to keep up the
standard and comfort all SJ X
2000 trains will now be
refurbished and modernized.
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X 2000
a more comfortable journey
 New comfortable seats
 AC outlets at each seat
 More seats ”after each
other”
 Boosted coverage for
mobile phones
 More space for luggage
 New electronic information
system
 Refurbished rest rooms
 Wireless internet access
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X 2000
classes of service
 2nd class ”Standard”
 1st class ”business”
personalized service
light meal served at your seat
complimentary coffee/tea, Swedish newspapers etc
 1st class ”business plus” (Premium)
personalized service
3 course meal served at your seat
complimentary coffee/tea, Swedish newspapers etc
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X 2000
Bistro with the new food concept
 22 seats in all Bistro
coaches
 Espresso machine with
many kinds of special
coffee
 Self service
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X 2000
When will the refurbished trains start
running?
 The first train was ready in
February 2005
 15 trains will be delivered in
2005
 15 trains in 2006
 The last 5 trains will be ready in
2007
 The first trains will be put into
service on the StockholmGothenburg line, after that also
on the Stockholm-MalmöCopenhagen line
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Traffic news spring 2005 –
after Linx
X 2000 Karlstad - Stockholm:
- Some trains go directly to Arvika and Arlanda
X 2000 Oslo - Stockholm: weekend traffic + daily InterCity
services in the summer (+ night services via Gothenburg)
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Traffic news
spring 2005 –
after Linx
 X 2000 (3 daily return trips)
Gothenburg – Malmö, with
connections to and from
Copenhagen with the
Øresund trains
 Many direct regional
Øresund trains
Gothenburg-MalmöCopenhagen
 NSB-trains (3 daily return
trips) Gothenburg-Oslo
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New planned direct X 2000-lines
starting August 2005
 Stockholm-Östersund
via Sundsvall
 Stockholm-Falun
 Stockholm-Uddevalla
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News in the relationship SJACP Spring 2005
 New sales and marketing agreement SJ-ACP from June 2005
 Net pricing philosophy for all types of tickets (SJ point-to-point,
Sweden Rail Pass, ITX fares) = the final price to the customer will
no longer be decided by SJ but by ACP
 SJ will take over the marketing activities in the ”key markets”
(Scandinavia, Germany, BeNeLux, GB), however in close
cooperation with ACP. Example: We will both participate in certain
workshops, fairs etc.
 ACP Marketing will still have the main responsibility for marketing
activities outside SJ’s ”key markets”.
 SJ will no longer load any SJ fares and schedules in AccesRail from
June 12th 2005.
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New prices/discounts and rail
products 2005
 Just Nu (”Right Now”) fares also in 1st class
 Changes in the reservation fees for seats, couchettes and sleepers
(probably from June 1st)
 The Sweden Rail Pass (and Euro Domino Sweden) is valid on the
whole way from Gothenburg to Oslo and from Stockholm to Oslo
(no extra ticket needed for the Norwegian part!)
 The Norway Rail Pass (and Euro Domino Norway) is valid on the
whole way from Oslo to Gothenburg and from Oslo to Stockholm
(no extra ticket needed for the Swedish part!)
 Reservations in the summer trains (June 12th – August 14th) will
be possible from April 20th (the normal booking period for SJ’s day
trains is 3 months, for SJ’s night trains up to one year in advance)
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The rail services Stockholm-Oslo, summer
2005 (June 12-August 14)
 Direct InterCity train services (1st and 2nd class, service of drinks and
snacks)
08.50
departure
Stockholm C
arrival
15.00
14.54
arrival
Oslo S
departure
08.54
 Direct night train services via Gothenburg (2nd class seats, couchettes,
sleepers)
22.20
departure
Stockholm C
arrival
06.55
07.00
arrival
Oslo S
departure
21.33
with direct coaches (seats, couchettes, sleepers) to and from Malmö
23.08
departure
Malmö C
arrival
05.56
07.00
arrival
Oslo S
departure
21.33
All time table information still subject to change!!!
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The rail services GothenburgOslo, summer 2005
 The trains Gothenburg-Oslo are run by NSB - no longer by
SJ. NSB pricing and discounts are valid! NSB is responsible
for ITX fares etc.
 There are three daily trains between Gothenburg-Oslo and
vice versa (two in the weekends)
 The trains are the Norwegian BM73 units
 Only 2nd class, however possibility to reserve seats in the
Comfort class (complimenary coffee/tea, newspapers)
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Some FAQ’s…
 Do you have to reserve seats on Swedish Trains?
Answer: Yes, in all X 2000’s and night trains
reservation is compulsory, in other trains (Inter
City, Regional services) seat reservation is
recommended, especially in the summer time.
Almost all SJ trains are open for booking.
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Some FAQ’s…
 Are there any motorrail trains in Sweden?
Answer: No unfortunately not
 Can you send registered luggage in Sweden?
 Answer: No, unfortunately not
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Some FAQ’s…
 Can you take your bike with you on the Swedish trains?
Answer: No, normally not on the SJ trains. However, some
regional services offer this service, for example the local
trains in the Øresund region and the local trains in the
Stockholm area, run by Citypendeln.
There is a limited possibility to bring your bikes in the
regional trains Copenhagen-Malmö-Kalmar/Gothenburg,
can only be booked in Sweden (price 70 SEK)
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Some FAQ’s…
 Are you allowed to take your dog with you when
going by train in Sweden?
Answer: Yes, in the special compartments
reserved for travellers with pets (not in sleepers,
couchettes or bistro coaches). Max. 2 dogs are
free per each adult ticket (no size restrictions…)
The customer must himself arrange all necessary
documenation for bringing pets into Sweden!
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Some FAQ’s…
 Are shower and WC available in all Swedish night
trains?
 Answer: In the sleeping cars there are either
shower/WC at the end of each coach, or in certain
coaches in each compartment. In the couchettes
there are shower/WC at the end of each coach.
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