Transcript SWOT Analysis - Where Are We Today?

© 2006.
Using SWOT Analysis
to determine the true
‘today’ position
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1. Sample SWOT Chart (that you can customize)
2. The objectives of S, W, O and T
3. SWOT analysis suggested key areas
4. Integration is key
5. Getting to ‘one version of the truth’
6. Obtaining the definitive ‘Where We Are Today’
7. Further Reading
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
Subject under Analysis:-
strengths
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Management cover, succession?
opportunities
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics - surprise, major contracts, etc?
Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion influences?
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
threats
Political effects?
Legislative effects?
Environmental effects?
IT and Service developments?
Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
Sample SWOT Chart – for you to customize
© 2006.
Advantages?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
weaknesses
Subject under Analysis:-
weaknesses
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
Advantages?
Capabilities?
Competitive advantages?
USP's (unique selling points)?
Resources, Assets, People?
Experience, knowledge, data?
Financial reserves, likely returns?
Marketing - reach, distribution, awareness?
Innovative aspects?
Location and geographical?
Price, value, quality?
Accreditations, qualifications, certifications?
Processes, systems, IT, communications?
Cultural, attitudinal, behavioural?
Management cover, succession?
opportunities
Baselined
Current
State
Market developments?
Competitors' vulnerabilities?
Industry or lifestyle trends?
Technology development and innovation?
Global influences?
New markets, vertical, horizontal?
Niche target markets?
Geographical, export, import?
New USP's?
Tactics - surprise, major contracts, etc?
Business and product development?
Information and research?
Partnerships, agencies, distribution?
Volumes, production, economies?
Seasonal, weather, fashion influences?
Disadvantages of proposition?
Gaps in capabilities?
Lack of competitive strength?
Reputation, presence and reach?
Financials?
Own known vulnerabilities?
Timescales, deadlines and pressures?
Cashflow, start-up cash-drain?
Continuity, supply chain robustness?
Effects on core activities, distraction?
Reliability of data, plan predictability?
Morale, commitment, leadership?
Accreditations, etc?
Processes and systems, etc?
Management cover, succession?
threats
Political effects?
Legislative effects?
Environmental effects?
IT and Service developments?
Competitor intentions - various?
Market demand?
New technologies, services, ideas?
Vital contracts and partners?
Sustaining internal capabilities?
Obstacles faced?
Insurmountable weaknesses?
Loss of key staff?
Sustainable financial backing?
Economy - home, abroad?
Seasonality, weather effects?
The objectives of S, W, O and T.
What you need to determine after your list is built
strengths
SWOT Analysis Suggested Key Areas
• Conduct a separate SWOT,
by functional area
• Involvement is key
• People need to feel like they
are creating their own futures
even if the forward agenda
is advanced
P
Suggested Key
Areas
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
Make
it all
people
centric!
SWOT Analysis – Integration is key
SWOTs need Integrating
P
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
Effort is required to create ‘one version of the truth’
Multiple SWOT’s
(across all areas)
Filter
Integrated SWOT
(One version of the truth)
Integration
Effort
• Remove low priority items – deal with them now
• Prioritise items
• Carry forward key / critical / important items
• Apply common-sense ‘filter’
• Ensure the integrated position is people centric
• It’s the people that make service happen!
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
P
This is ‘Where we are today’
P
• Complete View
• Prioritised, but People centric
• One version of the truth
• Baseline across all areas
• Common reference point to improve from
• Protect this view. It’s your starting point.
© 2006.
www. IT ServiceBlog.com : All Rights reserved.
Further Reading…
The fundamentals of executing a SWOT, BusinessBalls.com:-
• http://www.businessballs.com/swotanalysisfreetemplate.htm
Regain Your Focus with SWOT Analysis, Carnegie Mellon:-
• http://www2.cio.com/higher/report3307.html
Managing ITIL Change (Example SWOT included):•
http://www.retailsystems.com/communitycenters/rhdcc/managingitilchange.pdf
Top 10 Search results for “SWOT + ITIL” at IT Service Today.com:•
http://www.itservicetoday.com/search/cgi-bin/it/articles_search.cgi?search=SWOT+%2B+itil
© 2006.
www. IT ServiceBlog.com : All Rights reserved.