Transcript Company Name - Website

Bottom Line up Front – answers to
questions outlined in OSU welcome letter

What type of business is it?
Off-shore Software Development for charity

How does it make money?
Sells Agile results in software development

Who is the ideal customer?
Medical software companies - mHealth

What is the basic business model?
Selling very economic hourly labor plus just 60%

What is your value proposition?
Labor rates 1/2 of US; 2/3 of other off-shore locations

What size business is it?
One 8 person Scrum Team for first 2 years, then
adding a team per year with a stretch
goal of 8 teams in 5 years
Dedicating 10% of all profits to Mother Teresa’s Missionaries of Charity in Kosovo and the Ukraine
Business Concept

Agile

Cloud

Charity

Medical Software Development – off-shore, outsourced resources
from Kosovo and/or the Ukraine while giving back 10% of profits to
the countries of origin.
“
Outsourced Agile
software development
exploiting Cloud for Good
”
Market Summary

The cornerstone for success is the mutually beneficial opportunity
to capitalize on the untapped resource of coding and
programming talent in Kosovo and the Ukraine at 2/3 the cost of
other countries, and 1/2 the cost of the same talent in the US

Significant amount of off-shore talent is from India, off-shore rates
are rising to meet the demand and off-shoring of programming
talent will continue to rise

“Speed to value” - cloud computing and agile methodologies will
make this startup more of a sure thing than was previously possible
“Agile will salvage IT and project management from requirements-based ruins”
“Speed to Value”
AGILE
Other patterns & practices
Pros+
Cons-
Pros+
Cons-
incremental
and Early
delivery
non typical
iterative
contracts
requirements
based
contracting
Delivery all at
once
code/project hard on the
(s) that work Product
Owner
plenty of
rigor &
documents
Delivery all at
once
features in
weeks
transparent
w/daily burn
able to hide
Features in
months/yrs
less rework just in time
not a silver
bullet
ok to fail
Rigid Designs
less flexible
10-25%
success
Opportunities

Problem Statement: American companies in the medical and
pharmaceutical industry need additional economically feasible coding,
scripting and API talent than the American workforce is able to support
– for years to come

Opportunity: untapped programming resources in Kosovo - associated
with the University of Pristina - will be developed into highly competitive,
more reasonably compensated, pool of collaborative talent than
currently being provided by other companies

Portfolios for off-shore software development are doubling in companies
like Truven or Bayer with probable execution in the second half of 2015
Competition

InfoSys, WiPro, entities such as these are still using 80's tunneling for
the 'appearance' of being secure

Our competitive advantage is very economically feasible talent
compared to stateside (1/2 costs) and/or worldwide (2/3 costs)
resources

Agile will salvage IT and project management from requirements
based ruins - - only 10-35% success over the last thirty years

Exploiting the world wide “secure” cloud
Goals and Objectives

Five-year goals: Establish a well respected off-shore coding and
scripting resource pool while committing all net profits to charity
after investor ROI

Specific, measurable objectives for achieving our five-year
goals.


Revenue to profitability objectives are set at 60%, giving the ‘doers’
opportunity for more take-home

Market-share objectives are to compete with the eastern countries
and grow to 8 (6-8) person Scrum Teams in the first five years
Return on initial investment in the first three years
The Team

Randy Schmidt, Lt Col, USAF (ret) PMI-ACP, CSP, CSM, MCP, SEC+ Strategic
Results Architect, Agile Certified Practitioner, Coach and Mentor, Cloud Expert
and author
•
Scrum Agile since 2004
•
DHS/ICE Scrum master – coaching and team start-up
•
Capital One – Sr Scrum Master, on-boarded 9 teams, servant leader for 3
off-shore and 1 on-shore development teams

Paul Connolly, Masters in Computer Science

Fatos Halilaj, Professor, programmer and visionary creator of the “Competency
based teaching system – Intuitive Guidance™” - University of Pristina

Betim Drenica, MCT, Software Architect
The Team
Randall R
Schmidt
CEO
Paul Connolly
Joe Keary
VP Operations
VP Medical Sales
Fatos Halilaj
Betim Drenica
CIO
CTO
[Full Name]
Manager
[Full Name]
Manager
Resource Requirements

Requirements for the following resources: [loaded $1.144M]

Personnel, eight (8) per team $715K

1 Scrum Master – (On Site) $125K [$200K]

1 Business Analyst/off-shore liaison (On Site) $150K [$240K]

2 junior programmers/testers (Off-shore) $60K ea [$192K]

2 mid career programmers – dev,db,UX (Off-shore) $70K ea [$224K]

2 senior ‘Leads’ – Lead Dev, Lead Test (Off-shore) - $90K ea [$288K]

Technology – Cloud, distributive collaboration, AGILE/Scrum/Retro

Loaded [60%] ~20% benefits, ~30% overhead including debt, 10%
profit to charity
Financial Plan
Risks and Rewards

Risk for this effort can be managed by not extending
the credit line beyond one team before getting a
signed contract

Expected Rewards:

10% of gross proceeds to charity – mainly in Kosovo to the
‘Little Sisters of the Poor’ – Mother Teresa’s

Provide employment for a talent pool that might otherwise
remain undiscovered

Provide a livelihood for several on-site resources as well as offshore

Start with clients in the US, consider the opportunity for other
countries: UK, Australia, etc.
Key Issues



Near term – get on contract (with just an idea)

Robust ‘Risk’ declaration – next slide

Finish the business plan and start marketing and communications
toward investment options
Long term

H-1 visas are the ‘carrot’ for talent from Kosovo staying with us
through the transition

We have an Agile Scrum advantage right now that may not last very
long
Funding: start-up will need $350K cash with line of credit for $1.5M
Mission Statement –
Business Value proposition

Establish and grow an un-tapped resource of programmers
and testers - Kosovo & Ukraine

Mutually beneficial off-shore model of software (APIs)
development and testing at 1/3 lower labor costs

Exploiting Agile/Scrum/Retro patterns and practices – proven
onboarding experience of off-shore resources

Microsoft certified practitioners and solutions – “we run our
company on the cloud – eating our own cookie dough”
Board of Advisors

Patrick Morin – Positive Leadership Motivational Speaker

Jim Neu – Strategic Thought Leader

Alan McCullum – Analytical MBA W&M

Joe Keary – Medical / pharmaceutical expert

Dan Downing – Advantage Factory Azure

Vitaliy Klitnyy – BIT-SOFT Ukraine

Artan Ismaili – Microsoft Engineer – Kosovo
Board of Directors

Chairman - Randy Schmidt, Strategic Results Architect

Aleksey Volkov – BIT-SOFT
Technologies

Cloud, web services (WSDL) and rest services (WADL) will be critical
during the wholesale conversion of enterprise business IT to mobile
platforms

Companies that can aggressively deploy these (5th generation)
ubiquitous middleware technologies will ‘fuel the mobile app
revolution’

Tablets, smart phones and smart devices will no longer be locked down
to enterprise IT

Publically available big data is complimenting proprietary data
warehouses, operational data stores, data-marts and boutiques

Modular APIs will be the norm in enabling ‘discovery’ of Business Layer
Services and DataViz
Business Value:
1) Agile/Scrum 2) Cloud 3) Charity

More than half the team has “been” Agile since 2004 –
Northrop Grumman Spiderworks, Microsoft Technical
Centers – systems of record enhanced by agile

On the cloud since 2008 – entire company is cloud

Microsoft Alumni – Microsoft certification – Microsoft
Partner – Sharepoint Architect – MS SQL operational
worldwide [DCTS] – GCCS Orchestration in 2006
Exec Summary - Recap
AtLantage Business Cloud LLC is at the apex of
1) Agile in ‘results driven’ software development
2) Un-tapped developer resource(s) & Microsoft
centric expertise on-demand
3) Need 6-month [$350K] upfront and 1.5M line of
credit - ROI in three years
AtLantage Advantage = ”Speed to Value”