Transcript Document

WSFF
Who are we?
What do we do?
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WSFF overview
• Unique UK charity, funded by Government & private
sponsorship, with the PM’s personal backing
– WSFF CEO: DCMS Ministerial adviser on women’s sport
• Exist to increase the health, fitness and well-being of
women and girls by making physical activity an integral
part of their daily lives
– 50.6% of the population - key to a successful 2012 Legacy
• Leaders in insight & innovation
– Produced benchmark research study revealing the crisis in
women’s physical activity: “It’s time” (November ‘07)
– Launched first national strategy to “Create a Nation
of Active Women” with Secretary of State (July ‘08)
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WSFF goals:
– Ensure sport and
fitness deliverers give
the customer what
she wants
– Foster a culture in
which active is
attractive
– Persuade policy
makers to use their
influence and
resources to achieve
our vision
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The issues: why does WSFF need to
exist?
• 80% of women do too little sport & exercise to benefit
their health
• Young women are half as active as young men
• Less than 3% of women play competitive team sports
– 13% of men play football v.1% of women
• A quarter of women say that PE at school put them off
sport for life
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Why we exist cont.
• Activity levels forecast to
fall without intervention
• Women feel greater cultural
pressure to be thin than
healthy
• There is more than 50 times
as much coverage in the
media for men’s sport than
there is for women’s
• Women’s sport is
significantly short changed
re: funding
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Barriers for Women & Girls
Practical
•Lack of money, time, childcare or
transport
•Funding
•Access to facilities
Personal
•Body Image
•Clothing & equipment
•Lack of self-confidence
•Parental & Adult Influence
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Barriers for Women & Girls
Social & Cultural
•Attitudes & prejudices about sexuality,
disability & ethnicity
•Male-dominated culture of sport
•Sexual harassment & abuse
•Lack of media representation & female
role models in sport
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It’s Time
WSFF Research (National)
www.wsff.org.uk/documents/printable_Flare_report.pdf
•Key Findings
•Girls become less active throughout their teens
•Perception vs Reality gap
•Preference for exercise rather than sport
•It’s for boys!
•It’s uncool
•Body image and self confidence
•Venue
•Relationship and break-up increase
Leadership in sport and
fitness
• Coaching
– Around 4% of men and 2.5% of women are involved in coaching
– Women make up just 25% of the highest qualified elite and development
coaches
• Volunteering
– Double the proportion of men than women volunteer in sport
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Any Questions?
Katy Storie
[email protected]
07890 944151
www.wsff.org.uk
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