Transcript Core Contact

Core Contact Database Revenue Generator
• Core’s Database Revenue Generator
(DRG) enables the data owner to:
– Take advantage of a well-established
marketing programme
– Maximise database value
– Improve customer loyalty
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• A well established marketing programme
– Core’s DRG has been proven with extensive
testing across the 150,000 strong Candis
subscription database
– The DRG eliminates many of the usual
unknowns from a new marketing programme,
from effective script writing to understanding
response rates and retention rates
www.corecontact.co.uk
0800 619 2 619
Candis profile
• The highest circulation women’s
subscription magazine in the U.K.,
purchased by over 150,000 subscribers
every month
• Content based on “Health, Happiness,
Family Life”
• Typical profile BC1C2 women…
– aged 35-55
– Household income £30k
– Children aged 8-15 living at home
www.corecontact.co.uk
0800 619 2 619
Candis profile
• All subscribers are Candis Club members
• The Club has donated over £54 million to
health charities since 1962
• Members receive a range of membership
benefits (from low-cost insurance to
discounts on holidays & flowers by post)
• Candis Platinum and Candis SOS are sold
as added-value upgrades to existing
membership
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• How it works
– Select a product or service to suit your
customer base/marketing objectives
Platinum Members
ID Theft/Emergency Assistance (SOS)
Health Support Service (HSS)
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
Platinum
• Brand
name
discounts
in
Shopping,
Leisure &
holidays
• Local
discounts
across the
UK
SOS
HSS
• ID theft
team
• Emergency
support
home and
abroad e.g.
Lost keys,
Stolen
handbag,
Medical
emergency
www.corecontact.co.uk
• Medical
treatment
sourcing
• 24/7 GP
helpline
• Critical
illness
support
• Health
Recording
0800 619 2 619
Core Contact Database Revenue Generator
• How it works
– We set the pricing together to deliver your key
objectives of benefit vs. revenue
Platinum Membership £19.95-£29.95 p/a
ID Theft/Emergency Assistance (SOS) £34.95£49.95 p/a
Health Support Service (HSS) £8-£12 p/m
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• Maximise your database value
– Sales made via outbound telemarketing
– Ideal database size is 50,000+
– Existing payment information (direct debit or
account) is important to delivering campaign
success
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• Improve customer loyalty
– Long-term data analyses have shown that the
DRG both generates income AND improves
existing customer loyalty, even for those who
do not go on to buy the product
– Provides an opportunity, particularly through
Platinum discounts, to “give something back”
to your customers/supporters
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• Example financials – data owner income after
costs
• Initial programme with renewals – income in first 5 years (based on
database of 50k @ 80% of currently achieved response rates)
Platinum Membership £70k-£95K
ID Theft/Emergency Assistance (SOS) £50k-£75k
Health Support Service (HSS) £35k-£60k
www.corecontact.co.uk
0800 619 2 619
Core Contact Database Revenue Generator
• Example financials – data owner income after
costs
• Initial programme with renewals & 10% new data each year income in first 5 years (based on database of 50k @ 80% of
currently achieved response rates)
Platinum Membership £70k-£120K
ID Theft/Emergency Assistance (SOS) £50k-£90k
Health Support Service (HSS) £35k-£75k
www.corecontact.co.uk
0800 619 2 619