Transcript Media Literacy - Greenwich Public Schools

Media Literacy
But it must be true, I saw it
on Jerry Springer and heard it
on the World Wide Web!
What is Media Literacy?
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A framework to access,
analyze, evaluate and create
messages in a variety of
forms from print to video to
the Internet.
Media Literacy
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Builds an understanding of the
role of media in society, as well
as essential skills of inquiry and
self expression necessary for
citizens of a democracy.
5 Key Questions
WHO created this
message?
WHAT techniques are used
to attract my attention?
HOW might different people
understand this message
differently from me?
WHAT lifestyles, values, and points of
view are represented in or omitted from
this message?
WHY was this message sent?
Five Core Concepts
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All media messages are constructed.
Media messages are constructed using a
creative language with its own rules.
Different people experience the same
message differently.
Media have embedded values and points
of view.
Media messages are constructed to gain
profit and/or power.
Are You Media Literate?
Do you ask yourself?
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WHO created this message?
WHAT techniques are used to attract my
attention?
HOW might different people understand this
message differently from me?
WHAT lifestyles, values, and points of view are
represented in or omitted from this message?
WHY was this message sent?