Transcript Slide 1

Aquatagram
Nathan Gomes
11th grade
Age 16
Unmet Need
 Patients in care centers have no entertainment
 Making the patient feel better
 An unique and customizable gift that makes the patient
feel special
How Business Fills Need
 Customized aquariums
 Environmentally friendly
 Form of therapy
 Fish have little maintenance
Description of Product
 Customized aquariums
 Eco friendly
 Easy to use website
Mission and Social Impact
Mission statement: Our mission is to create customizable
aquariums for the ill using recycled materials. It will not only satisfy our
customers, but improve the environment. We want to create aquariums
for individuals that need to be reminded that they can get through their
difficult times.
Social Impact: Aquatagram’s social impact is that we are making
people think about recycling and helping the environment.
Business Model
Definition of One Unit
One Aquatagram
Economics of One Unit
$15.00
Selling Price
Cost of var. materials exp.
$3.65
Cost of labor
$1.20
Other variable costs
$2.34
$7.19
$7.81
Total COGS/ COSS
Contribution Margin
Monthly Break Even Units
$33.00
$7.81
=
4.23
≈
4 Aquatagrams
Description of Expenses
Variable Material
Expenses
Total: $3.65
Item
$
Jar
$0.00
Fish
$2.00
Decorations
$1.17
Message
$0.48
Fixed Expenses
Total: $33.00
Item
$
Advertising
$3.00
Equipment
$10.00
Rent/Utilities
$20.00
Market Analysis
Market Statistics
Industry
Name:
Gift, Novelty &
Souvenir Stores
Annual Industry
Sales:
Description of Target Consumer
Demographics
 Patients in care centers
Geographics
 Connecticut
$18 Billion
Target Market Size
Total Population
3,596,080
Target Market
Population
Psychographics
Buying Patterns
 People that like aquatic
and personalized gifts
 Willing to spend
money on personalized
gifts for loved ones
1,760,770
Market Size
(based on
survey)
1,760
Marketing and Sales
Sales:
 Personal selling
Marketing:
 Word of mouth
 Website
 Business cards
 Social media
Competition
Aquatagram
FishTankDirect
Zero Edge
Aquariums
Price
$15.00
$34.99
$49.95
Quality
Good
Good
Excellent
Location
Local
Online
Online
Your Competitive Advantages
1.The price for Aquatagram is less expensive than my competitors.
2.The quality of Aquatagram is good because it is based on the personality of the customer
and eco friendly.
3.The location of Aquatagram is more convenient because I am local and these two
businesses are from Florida and Illinois.
Qualifications
 Lifetime owner of fish tanks
 Bilingual
 Taken an art class
 Have taken a Marketing and Entrepreneurship class
Sales Projections
Total Units
92
Gross Revenue
$1380.00
Net Profit
$470.29
Units Sold
12
10
8
6
Units Sold
4
2
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Start-up Funds
Item
Scissors, ribbon, fish
net, paint brush
Computer, printer
Why Needed
I need these items to create and
decorate the product
I need this to create my message
Phone
Contact with costumers
DBA
Business cards
To own a business
For advertising
$470.29
$1,380.00
Cost
Already
owned
Already
owned
Already
owned
$10.00
$7.00
Total Startup Expenditures
$17.00
Emergency Fund
Reserve for Fixed Expenses
$1,000.00
$99.00
Total Startup Investment
ROS: Return on Sales
$1,116.00
=
341%
≈
$3.41
ROI: Return on Investment
$470.29
$1,116.00
=
42%
≈
$0.42
Future Plans
 Plan to become operational
 Hire an employee by the second year
 Create a functioning website
Philanthropy
Aquatagram will be giving 5% of our net profits to
Connecticut Children's Medical Center
“Making someone’s day, one jar at a time”
Thank you for your consideration
of
Aquatagram
Website is currently under construction