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COMMUNICATIONS & PROMOTIONS DIVISION COMMUNICATIONS & PROMOTIONS • • • • • • • Advertising Marketing Materials Web Development Public Relations Event Marketing and Trade Shows Marketing Missions Governor’s Trade Missions ADVERTISING • Dark between FY03-FY06 and FY09 • Limited advertising in FY07 & FY08 Targeted print campaign supporting marketing initiatives • Global Logistics • Plastics • Distributed Services • Modeling & Simulation ADVERTISING • Governor-supported Best State for Business Strategy • March-May 2008 • • • • NBC’s Meet the Press CNBC The Golf Channel Forbes.com • Corporate Partners • Dominion Resources • MeadWestvaco • Norfolk Southern ADVERTISING No advertising funds allocated for the foreseeable future PUBLIC RELATIONS • Project Announcements/Governor’s Events • Media Relations Christie Miller Suzanne West PUBLIC RELATIONS • Commerce Quarterly • Ongoing communication with Virginia’s legislative and ally communities PUBLIC RELATIONS • Aggressive outreach program • Media Tours Wood Products Tour-2008 Energy Tour-2008 COLLATERAL MATERIALS DEVELOPMENT • Produce print and electronic marketing materials to equip sales staff • General and target industry marketing materials • Maintain diverse business photography library WWW.YESVIRGINIA.ORG • Development History – Activated February 1997 – Current website launched August 2008 – Additional improvements include a reprogramming of VirginiaScan, the site’s innovative site selection search tool WWW.YESVIRGINIA.ORG • Web Traffic – September 2009 – – – – – – More than 162,000 page views per month Nearly 60,000 visits Nearly 13,000 unique visitors 32% Direct Traffic 25% Referring Sites (inbound links) 43% Search Engine EVENT MARKETING • Conduct special events for relationship building with high level corporate prospects Governor Kaine works the room Marketing events with prospects EVENT MARKETING • SEUS/Japan Conferences • The Virginia Executive Reception INDUSTRY TRADE SHOWS • Organize, handle logistics, conduct events at trade shows worldwide. • Plastics News Executive Forum • Automotive News World Congress • International Woodworking Fair • Data Center World Expo MARKETING MISSIONS • Call Center in facility provided by Verizon • Organize geographic and industry-based missions with teams of project managers and allies • Appointment-setting at trade shows and follow-up • Two pilot programs Industry focused mission “Virtual” marketing mission Chuck Rogers MARKETING MISSIONS • Nearly 90,000 outbound calls placed in FY09 • Have generated 87 Decisions for Virginia totaling $1.3 billion in investment • 10,584 jobs announced GOVERNOR’S TRADE MISSIONS • Organize Governor’s economic development trade missions • Governor Kaine traveled to Israel and Morocco as guests of their governments in April 2009. • While in the Mid-East, a prospect visit was made in Dubai Mary Kay Land GOVERNOR’S TRADE MISSIONS Touring Liebherr plant in Germany Governor Kaine meets with Israel President Shimon Peres COMMUNICATIONS & PROMOTIONS DIVISION THANK YOU