Transcript Document
Communicating
Chapter Fifteen
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Learning Objectives
LO 1 Discuss important advantages of two-way
communication.
LO 2 Identify communication problems to avoid.
LO 3 Describe when and how to use the various
communication channels.
LO 4 Summarize ways to become a better
sender and receiver of information.
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Learning Objectives (cont.)
LO 5 Explain how to improve downward,
upward, and horizontal communication
LO 6 Summarize how to work with the company
grapevine
LO 7 Describe the boundaryless organization
and its advantages
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Interpersonal Communication
Communication
The transmission of information and meaning
from one party to another through the use of
shared symbols
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Interpersonal Communication
The sender initiates the process by conveying
information to the receiver—the person for whom
the message is intended.
The sender has a meaning he or she wishes to
communicate and encodes the meaning into
symbols (the words chosen for the message).
Then the sender transmits, or sends, the message
through some channel, such as a verbal or written
medium.
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Interpersonal Communication
The receiver decodes the message (e.g., reads
it) and attempts to interpret the sender’s
meaning.
The receiver may provide feedback to the
sender by encoding a message in response to
the sender’s message.
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Interpersonal Communication
Noise
interference in the
system
blocks perfect
understanding
Examples of Noise
ringing telephones
thoughts about other
things
simple fatigue or
stress
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One-Way versus Two-Way
Communication
One-way communication
A process in which information flows in only one
direction—from the sender to the receiver, with
no feedback loop.
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A Model of One-Way Communication
Figure 15.1
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One-Way versus Two-Way
Communication
Two-way communication
A process in which information flows in two
directions—the receiver provides feedback, and
the sender is receptive to the feedback.
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Question
___________ is the process of withholding,
ignoring, or distorting information
A. Perception
B. Filtering
C. Acuity
D. Discernment
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Communication Pitfalls
Perception
The process of
receiving and
interpreting
information
Filtering
The process of
withholding,
ignoring, or
distorting
information
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Oral and Written Channels
Oral communication
includes face-to-face
discussion, telephone
conversations, and
formal presentations
and speeches
Written
communication
includes e-mail,
memos, letters,
reports, computer
files, and other
written documents
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Oral Communication
Advantages
Disadvantages
Questions can be asked It can lead to
and answered
Feedback is immediate
and direct
More persuasive
spontaneous, illconsidered statements
(and regret)
There is no permanent
record of it
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Written Communication
Advantages
Disadvantages
Message can be revised
Sender has no control
several times
Permanent record that
can be saved
Message stays the same
even if relayed through
many people
Receiver has more time
to analyze the message
over where, when, or if
the message is read
Sender does not receive
immediate feedback
Receiver may not
understand parts of the
message
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Electronic Media
Teleconferencing
groups of people in different locations interact
over telephone lines and perhaps also see one
another on television monitors as they
participate in group discussions
(videoconferencing)
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Advantages of Electronic
Communication
1. The sharing of more information
2. The speed and efficiency in delivering routine
3.
messages to large numbers of people across
vast geographic areas
Can save companies untold amounts of
paper, postage, meetings, travel budgets,
conference calls, and the time required to
coordinate it all
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Disadvantages of Electronic
Communication
1. Difficulty of solving complex problems that
2.
3.
require more extended, face-to-face interaction
Inability to pick up subtle, nonverbal, or
inflectional clues about what the communicator is
thinking or conveying
Electronic messages sometimes are seen by those
for whom they are not intended
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The Virtual Office
Virtual office
A mobile office in which people can work
anywhere, as long as they have the tools to
communicate with customers and colleagues.
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Media Richness
Media richness
The degree to which
a communication
channel conveys
information.
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Adding Power to Your Presentation
Table 15.1
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Adding Power to Your Presentation
Table 15.4
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Nonverbal Skills
1. Use time appropriately
2. Make your office arrangement conducive to
3.
open communication
Remember your body language
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Listening
Reflection
Process by which a
person states what
he or she believes
the other person is
saying
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Ten Keys to Effective Listening
1. Find an area of interest
2. Judge content, not delivery
3. Hold your fire
4. Listen for ideas
5. Be flexible
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Ten Keys to Effective Listening
6. Resist distraction
7. Exercise your mind.
8. Keep your mind open
9. Capitalize on thought speed
10.Work at listening
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Observing
A vital source of useful observations comes
from personally visiting people, plants, and
other locations to get a firsthand view
You must accurately interpret what you
observe
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Organizational Communication
Downward communication
Information that flows from higher to lower
levels in the organization’s hierarchy
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Information Loss in
Downward Communication
Figure 15.2
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Organizational Communication
Coaching
Dialogue with a goal of helping another be more
effective and achieve his or her full potential on
the job.
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Organizational Communication
Open-book management
Practice of sharing with employees at all levels of
the organization vital information previously
meant for management’s eyes only
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Organizational Communication
Upward
communication
Information that
flows from lower to
higher levels in the
organization’s
hierarchy.
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Organizational Communication
Horizontal communication
Information moving between people on the
same hierarchical level
allows sharing of information, coordination, and
problem solving among units
helps solve conflicts
provides social and emotional support to people.
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Question
What is the social network of informal
communications?
A. Second Life
B. Facebook
C. Grapevine
D. Scuttlebutt
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Informal Communication
Grapevine
the social network of informal communications.
provides people with information
helps them solve problems
teaches them how to do their work successfully
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Managing Informal Communication
Don’t allow malicious gossip.
Managers should talk to the key people
involved to get the facts and their
perspectives
Neutralize rumors once they have started
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Managing Informal Communication
Suggestions for preventing rumors from starting
include:
Explaining events that are important but have
not been explained
Dispelling uncertainties by providing facts
Working to establish open communications
and trust over time.
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Boundarylessness
Boundaryless
organization
organization in which
there are no barriers
to information flow
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Boundarylessness
Boundaryless organization
implies information available as needed moving
quickly and easily enough so that the
organization functions far better as a whole than
as separate parts.
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Video: Energizer
Is marketing one-way or two-way
communication? Why?
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