Transcript Tantric Marketing Long Term Customer Satisfaction

Thinking Outside Your Head
Guy Browning
Field of Dreams
Imaginary Dead Baseball Players Live in Cornfield
George of the Jungle
Big Dumb Monkey Man Keeps Whacking Tree with Genitals
Barb Wire
Delicate Orbs of Womanhood Bigger Than Your Head Can Hurt You
Batman and Robin
Come to my Cave and Wear This Rubber Codpiece, Cute Boy
6
Why people don’t try new things
Try something different
Massive disaster
Immediate sacking
Marriage breakdown
Alcoholism
Prostitution
Drug Addiction
Death
Thinking Outside The Box
Thinking Outside The Boxes
A4 paper
© Smokehouse 2012
The Box everyone in business sits in
MONEY
TIME
PEOPLE
YOU
Question the Question
“How do I spend more time sailing?”
“How do I spend less time with my husband?”
“How do I run off with Mike in accounts and make
a new life for myself in Leighton Buzzard?”
Tackling Really Big Problems
“You can’t solve a
problem with the
same thinking that
created it.”
Albert Einstein
(after heavy night)
Different Worlds
Biology
Oceans
Sports
Fashion
Dance
Military
History
Philosophy
Theatre
Education
Animals
Politics
Racing
Espionage
Comedy
Art
Criminology
Witchcraft
Archeology
Medicine
Science Fiction
Computers
Beauty
Agriculture
Space
Pop
Cookery
Finance
New Age
Exploration
Conservation
Physics
Furnishings
Mythology
DIY
Chemistry
Electricity
Travel
Justice
Gardening
Family
Leisure
Architecture
Weather
Movies
Romance
Flight
Home
Drink
Transportation
Sea life
Mathematics
Construction
Railways
Retail
Relationships
THE
FAIRLY
GOLDEN
RULES
Change the Metrics
Mental Mapping
Emotional Space
Mind Your Language
You need a ______ to look after your kids
A ______ will give you peace of mind
Make your dreams come true with a ________
A ________ will look after the complicated stuff
If you value it, a ________ will look after it
BANK
What if?
• China collapses in civil war
• Computer processing becomes male and female
• Privacy returns with personal firewalls
• Dyslexia becomes incurable edipemic
• New number found between three and four
• Human beings can be printed as bar code
“There are no new ideas:
only the import of old ideas into new
places at new times.”
Voltaire
(very loosely translated)
Process Cheese
• Poor Communication
• Office Politics
• Incompetence
• Laziness
• Fear
• Confusion
• General Muppetry
• Board Level Muppetry
What everyone wants in life
Affection
Things People are Sensitive About
Looks
Education
Accent
Presentations
Humour
Politics
Numbers
Bosses
Car
Clothing
Children
Height
Ethnicity
Creativity
Background
Family
Sexuality
Clothing
Feet
Handwriting
Religion
Taste
Hair
Intelligence
Teeth
Large groups
Efficiency
Detail
Other people
Sales
Nose
Meetings
Bottom size
How to keep people onside
You said thank you last time
I’ll work late next time
You were rude about my hair
I will sabotage your entire career
How to Collect People and Inspiration
1. Decide to give them a damn good listening to
2. Shut mouth and open mind
3. Read the signposts
4. Echo
5. Walruses in the Milk
6. Check Feelings
7. Playback
Thank You
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