Transcript Unit 3 : Exploring Media Industries

What is a media industry?
How many can you name?
Unit 3 :
Exploring Media
Industries
Unit 3: Exploring Media Industries
Written Paper - 1 hour 30 mins - 60 marks - 20% External Assessment
Section A: 10 short answer questions.
Section B: 5 longer responses to a media stimulus. Available June
You will be asked questions on
media industries and are expected
to study two industries:
We are going to be looking at:
newspaper
television
For revision:
All of the power points I show will have this
If I am only talking about newspapers it will have
If I am only talking about TV it will have
Exam Layout
• Section A : TWO questions about each of the
FIVE areas of exploration: 5x2 marks
•
•
•
•
•
Media Audiences & Products
Ownership, Control & Finance
Working Practices & Job Roles
Regulation & Ethical/Legal Constraints
New Technology
• Section B : FOUR 5 mark question based upon
an unseen stimulus and ONE 10 mark synoptic
question
Media Audiences and Products
Key words to revise:
• Audience size
• Audience fragmentation
• focus group
• NRS Social grade definitions
• BARB
• primary and secondary research,
• target audience
• market research
• demographics
Media Audiences and Products
Types of questions you my be asked in the
exam
• Why is a target audience important?
• Give one example of how your industries
target their audience effectively.
• How do companies research their audience?
• Identify one way in which audience size is
recorded.
• Name a primary and secondary research
method your institutions might use
How are the
programmes
different?
Television target audiences
How is this company’s audience…
…..different to this company’s audience?
What type of audience does this
channel target?
Audience fragmentation
• As more homes now have access to satellite
and cable services more channels are
available. This means that audiences are
becoming more fragmented.
• When there were fewer channels most people
were watching the same programmes. More
channels mean more choice.
Newspaper target audiences
How is this company’s audience…
…..different to this company’s audience?
What does
tabloid and
broadsheet
mean?
Newspaper target audiences
On your table you have a paper (an A or a B
paper)
Write down the 3 main cover stories
Who is the target audience of your paper?
Is your paper a
tabloid or a
broadsheet?
Why is a target audience important?
For television?
For newspapers?
Why is a target
audience important?
For television?
To make sure they are showing programmes that people are
interested in
To make sure they don’t go out of business of no one watches
their programmes
To make sure advertisers promote the right products so they
can make money
For newspapers?
To make sure they are creating stories that people are
interested in
To make sure they don’t go out of business of no one buys
their paper
To make sure advertisers promote the right products so they
can make money
To make sure they are using the right language for their
audience so they don’t alienate them
Identify one way in which
audience size is recorded.
`
Print/Electronic Publishing:
circulation figures (from sales figures),
Television:
BARB figures
http://www.barb.co.uk/
How do your industries
target their audience effectively.
Primary: Actually talking to people directly
Secondary: Looking at research created by
others
How do companies research their
audience?
Primary research
secondary research
Insert these words into 2 columns:
Google
Interviews
Focus groups
Questionnaires
street surveys
Books
Observations
Newspapers
Now answer these questions in your
book (each worth 2 marks in exam)
1. Why is a knowledge of a target audience
important for television producers
2. Give one example of how your industries
target their audience effectively.
3. How do companies research their audience?
4. Identify one way in which audience size is
recorded.
5. Name a primary and secondary research
method your institutions might use.