Transcript Asthma Action Program

Ontario Lung Association
Asthma Action Program
Asthma Action Program Activities –
World Asthma Day (WAD, May 1, 2012)
Focus was on Work Related Asthma
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A booklet and a tri fold pamphlet for employers and workers in the
high risk hair and nail industry developed.
Queen’s Park announcement in the Legislature May 1, 2012
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Representatives from the Ontario Lung Association were at
Queen’s Park May 1st, in honor of World Asthma Day. Energy
Minister Chris Bentley (London West) asked questions referencing
World Asthma Day.
Media Activities – Radio Buy
• Worked with Toronto’s CHUM FM station on radio educational
scripts that raised awareness of World Asthma Day and workrelated asthma. Total reach was 837,300
• Other Media activities related to WAD included CHCH
Hamilton, AM 800CLW Windsor and CBC French radio.
Included live on-air interview with the physician Chair of Work
Related Asthma Committee
Media Activities – Seasonal
• Public education campaigns:
1.
Summer awareness program
2.
Back to School/Week 38 campaign
3.
Weather Network messages - asthma and cold air
messages
4.
The holidays and asthma featuring a media campaign
on the December spike
• Supplemented these activities with regular posts to Facebook
and Twitter
• Articles printed in the asthma e-newsletter and media
Asthma Action Program - Resources
• New “Child Asthma Management Plan” for daycares and early
years – collaboration with PHSAP (available in French)
• OLA/PHSAP revised the booklet “Creating Asthma Friendly Child
Care Centres”
• OPHEA & OLA collaboration for our resources
• Revision to the Asthma Care Map for Primary Care Providers
completed
• breathe – App project committee/ steering committee/ BE
Asthma Action Program - Resources
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Asthma Control Check, the Ontario Lung Association’s
pamphlet addressing the asthma control assessment questions
were revised to be in line with 2012 CTS asthma guidelines
and in appearance
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Inhalation devices CDs now available on ‘You Tube’
http://www.youtube.com/user/ONLungAssociation
Asthma Action Program - Resources
Asthma Active Booklet Revision
• Revision of the Asthma Active booklet for children
aged 7-10 will be completed. 2013/2014 will be
printed
• Includes the story of Raven, a child with asthma
who keeps it well controlled and is very active,
having won many championships in Karate and
Taekwondo competitions.
Asthma Action Program
First Nations Presentations
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Six one hour workshops via Ontario Telemedicine Network to
Keewaytinook Okimakanak Tele-Mushkiki (KOTM) in the area of
Sioux Lookout. Presentations to Community Health
Representatives
– What is Asthma?
– Triggers/Allergies & Avoidance/Management
– Asthma Medication
– Warning Signs and Symptoms and Action Plan – Zones
(Green, Yellow, Red)
– Special Considerations i.e. pregnancy, exercise, aspirin and
other medicines, smoking
– Seasonal Preparation i.e. getting ready for spring
Asthma Action Program
New Educational Resources for First Nations
Communities
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“Walking a Good Walk With Asthma- an educational workbook”, a
collaboration supported by Health Canada with The Asthma Society and
The Assembly of First Nations
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The LEGEND OF TAHNEE, The Wolf, My Asthma Journey. Designed
by Dené artist Carla Gilday and informed by First Nations children with
asthma, it uses nature and picture stories to convey key messages. Part of
the Asthma Sphere initative sponsored by AllerGen in collaboration with
The University of Alberta, The Alberta Children’s Centre and the
Ontario Lung Association
Work Plan 2013/2014
Objective 1
•Expand on seasonal media campaigns to promote asthma
awareness
•Use social media portfolios. Link OLA website and materials
to other credible websites
Objective 2 –
•Assess other credible places to distribute asthma resources in
print or digital formats
•Assess gaps in current resources
•Dissemination plans for the asthma care map, integration into
the EMRs
Work Plan 2013/2014
Objective 3
•Consider a different way to prepare summary reports for
distribution to our APA partners
Objective 4 – Professional Development – poster
presentation at CRC and submit an abstract for a poster at the
CNRC
Objective 5
• To support primary care initiatives, look at exploring
partnerships with organizations such as the Ontario
Pharmacists Association (OPA), AllerGen, Clean Air
Champions
World Asthma Day May 7, 2013
Theme: Creating Asthma-Friendly Environments
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Create awareness about the need to support children with asthma
where they live & work & play
Deliver key messages about Creating Asthma Friendly
Environments to policymakers, school board trustees, school
staff, parents and caregivers
Friendly question asked to the Minister of Health during
question period to raise awareness of asthma & APA
Plans for a press conference at Queen’s Park , or at a local school
on the morning of World Asthma Day. Dr Sharon Dell,
spokersperson, OPHEA/ PHSAP Coordinators and OLA
This strategy will be supported by social media assets such as
Twitter, Facebook and YouTube.
World Asthma Day May 7, 2013
Will Highlight the Seven Goals for Creating Asthma Friendly
Environments:
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Establish a process to identify children with asthma
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Allow children with asthma easy access to (fast-acting) inhalers
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Establish a process for handling worsening asthma
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Identify and reduce exposure to common asthma triggers within
the environment
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Encourage children with asthma to participate in all activities,
especially physical activities, to the best of their abilities
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Provide staff, parents and the children opportunities to learn
about asthma
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Collaborate with families, health care professionals and staff to
create asthma friendly environments