Transcript Slajd 1
Presentation of Augusto / Kilargo brands 2013 www.augusto.pl General information: facebook Date of formation: 1992 • Headquarters of the company: Chechlo Pierwsze, 13 Torowa Street • Main office: Poland, Lodz, 60 Piotrkowska Street • Production plants: 1)Chechlo near Lodz, 2)Kalisz • Employees: ca 1000 in season, 350 off season • Qualitative cerificates: ISO 9001, IFS at the higher level • www.kilargo.pl TV commercial The key facts : • • • • • • • • • constant and dynamic sales increase steady modernisation and evolution of the production lines high production capability specialised and modern informatics system Customer Service Department field structures Augusto brand– top quality, innovative complementary product line offer favourable purchasing terms 80% of sales are generated by PRIVATE LABEL products We have professional knowledge about ice cream sales in the ice-cream market. We know the needs of customers. We have extensive experience and advanced technological knowledge. Production Capability 130,000 tonnes per year. 350 tonnes per day. SOME OF OUR PARTNERS IN POLAND SOME OF OUR PARTNERS ABROAD In which direction is the market heading? optimization of logistics costs; relation, price vs. quality; market segmentation, distribution of the product including the price; cohesion of communication in relation to price - quality - the packaging; products do not compete with each other; steadily increasing share of sales for the group of family ice-creams; innovation in new products, packaging and distribution. SEGMENTATION OF SALES AUGUSTO 2013 PREMIUM QUALITY New packaging, with natural, real cream. No vegetable fat. Premium Strawberry with bits of strawberry 0,9l •Premium Nuts with walnuts and maple syrup 0,9l •Premium Dried Fruit with dried tropical fruit and nuts 0,9l •Premium Malaga with raisins 0,9l •Premium Chocolate with chocolate pieces 0,9l •Premium Vanillla 0,9l • AUGUSTO ROULADES: PREMIUM QUALITY • • Augusto Cappuccino 1l Augusto Cheesecake 1l Family ice-cream 0,9l RETRO - Pavlova - creamy ice-cream with raspberry and meringues - Banana Split - creamy-banana, with chocolate sauce and almonds - Melba - creamy-peach with raspberry sauce - ETON MESS - new!!! ALIZEE ICE CREAM: Alizee Cherry 0,9l •Alizee Caffe Latte 0,9l •Alizee Forest Fruits 0,9l •Alizee Stracciatella 0,9l •Alizee Tiramisu 0,9l •Alizee Creamy-Chocolate • New in 2012 Family Ice Cream in 0,9 l package Family Ice Cream; 0,9l - Vanilla bourbon- Nougat -Toffee - - Creamy-chocolate-vanilia Augusto – Impulse Ice Cream offer: PREMIUM QUALITY Augusto Gulliver Classic and Almond (single) –vanilla-flavoured, chocolatecoated; 0,12 l Augusto Gulliver Classic & Almond – vanillaVanilla-flavoured, cocolate-coated with almonds; 0,12 l (3-pack) PREMIUM QUALITY Augusto Corner cones : • • • • Strawberry 120ml Chocolate 120ml Toffi 120ml Cream 120ml Augusto – Impulse Ice Cream offer: Augusto Sandwich 0,16l: Vanilla-Strawberry-Chocolate Augusto Gucio 0,04l: Vanilla flavoured, cocoa-coated, with cherry topping and wafer crunchies Augusto Sandwich 0,22l: Cream Augusto Cup Ice Cream offer: NEW PREMIUM QUALITY Augusto Quatro 200ml Vanilla , strawberry, chocolate, lemon with fruit sauce (with the plastic spoon ) 30% of fruits Sorbet in tube 100ml - blackcurrant - strawberry PREMIUM QUALITY INNOVATION Impulse Ice Cream „ Penguin” 80ml (cream + chocolate flavoured ) DISCOUNT QUALITY PINOCCIO 40ml – VANILLA FLAVOURED with : • • • coca cola coating chewing gum coating fruit coating 3 flavoures : • orange • lemon • forest fruit Impulse Ice Cream „ twirl” 90 ml • • „price fighter” – aggressive bargain pricing the lowest price in the market • acceptable quality • distribution through modern channels with particular focus on discount stores • purchasing terms based on NET NET price DISCOUNT price Augusto Bambo • • • Strawberry 120ml Chocolate 120ml Vanilla 120ml Augusto – Impulse Ice Cream offer: NEW Augusto Bambo - cream 110ml Augusto Bambo - cream – flavoured , chocolate – coated 110ml Bambo cream-flavoured, chocolate and nuts -coated 0,110 l NEW FAMILY PACK OF CONES AND STICKS Augusto Bambo: 3x2 Augusto Bambo: 3x2x0,12l OFERTA PRICE FIGHTER Augusto Pinokio 12x0,04l – choco-sticks Vanillia ice-cream covered by cocoa coat. Bambo – Family Ice-Cream offer: Bambo Dried Fruits and Nuts 1l •Bambo Vanilla 1l •Bambo Chocolate-Vanilla 1l •Bambo Strawberry-Vanilla 1l •Bambo Chocolate1l •Bambo Vanilla-Strawberry-Chocolate 2l & Vanilia 2l. • PRICE FIGHTER Augusto Bambo Log ( 1l ) Vanilla-chocolate-strawberry taste Augusto Augusto Augusto Augusto „Family” vanilla - cherry carton 0,49l „Family” vanilla – cocoa carton 0,49l „Family” vanilla – coffee – rum carton 0,49l „Family” vanilla – peach – strawberry carton 0,49l Impulse Ice Cream (only for private label: single or 3 pcs. or 6 pcs. Box) • Impulse Ice Cream (for private labels) • • discount brand • equivalent to most popular products in this category with a significantly lower price • favourable purchase terms for contractors based on NET NET price • ongoing product quality • supporting sales with bargain prices JOY 1l: Joy Augusto popsicle Classic 3x0,11l •Joy Augusto popsicle Almond 3x0,11l •Joy Augusto cornet Strawberry-Vanilla 6x0,12l •Joy Augusto cornet Vanilla 6x0,12l • JOY impuls: Joy Augusto popsicle Classic 0,11l •Joy Augusto popsicle Almond 0,11l •Joy Augusto cone Strawberry-Vanilla 0,12l •Joy Augusto cone Vanilla 0,12l •Joy Augusto cone Chocolate 0,12l – NEW • Cocoa-coated popsicle 65ml (for private labels) •Cup van-strawb-choc. 200ml • Rolls 1 l. („sausage type”) – vanilia or chocolate 5l. And 2,5 l. containers, Different tastes. 5l. containers, Different tastes. Safe closing Private Labels EISMANN MAXIMA AFROST COOP Private Labels Jeronimo Martens LIDL TESCO Of course, all above kinds of ice-cream can be produced in private label. If You have any questions do not hesitate to contact us! Mariusz Swider – Head of Export Dpt. Mob. +48502356716 Thank You for Your attention! [email protected] Tel.+48422791749