Transcript CpIP Voive
The Business Implications Of Internet Telephony Evolution of IP Telephony. Evolution of IP Telephony • IP Telephony - the technology that enables telephony applications to run on existing data networks via the Internet Protocol. • This causes a revolutionary change in the telecommunications industry. Evolution of IP Telephony • The IP Telephony has evolved as a result of the convergence of the circuit-switched networks (analogue PSTN) and the LAN based packet-switched networks coupled with other data communication technologies. ITSP PSTN INTERNET ITSP PSTN Evolution of IP Telephony • By taking advantage of data commu-nications technologies, IP Telephony not only improves performance but also reduces costs. Evolution of IP Telephony • From traditional telco infrastructure to advanced applications in call centers, IP telephony enhances existing methods of communication and creates new markets, opportunities and revenues. Market growth factors. Total Internet Telephony Market : Revenue Forecast (World), 1995-2001 2 R e v e n u e s ($ B illio n ) 1 .8 1 .6 1 .4 1 .2 1 0 .8 0 .6 0 .4 0 .2 0 1995 1996 1997 1998 1999 2000 2001 Year Frost & Sullivan- study, 1997 Market growth factors • Long distance telephone calls and facsimile transmissions at significantly reduced charges. • New and enhanced applications using IP-based telephony. The combinations of the Net-based telephony services • • • • • PC-to-PC PC-to-Phone Phone-to-Phone PC-to-Fax Fax-to-Fax Enabling New Applications • • • • • • Voice and Fax Toll By-pass Unified Messaging Web-enabled Call Centers LAN Telephony Remote Teleworkers Internet Call Waiting POTENTIAL ITSP The primary potential service provider of IP telephony includes the following : Long Distance Carriers such as telcos. Internet Service Providers. Private Network Service Providers. Corporate Private Networks. Basic Design Criteria In The Development Of Internet Telephony Basic Design Criteria In The Development Of Internet Telephony • • • • How the technology works How it is used Standards implementation To achieve and maintain good voice quality How The Technology Works. How The Technology Works • Approximately 6 simultaneous compressed internet telephone calls can be transported by a 64Kbps bandwidth (pipe) in comparison to a standard normal telephone call which requires a 64Kbps bandwidth. How The Technology Works IP Telephony gateway IP Packet DSP Memory CPU 2 3 4 NIC INTERNET 5 1 1 Pick up the handset and dial the required telephone number. 6 How The Technology Works IP Telephony gateway IP Packet 1 DSP Memory CPU 2 3 4 NIC INTERNET 5 6 2 The voice card picks up the call and converts the voice input into ‘0’ and ‘1’ as data bits. The on-board hardware (DSP) runs an algorithm which samples the data to perform compression, noise & echo cancellation, silence supression, etc. How The Technology Works IP Telephony gateway IP Packet DSP 2 1 Memory 3 CPU 4 NIC INTERNET 5 6 3 The information is stored in the RAM until the current processor cycle is completed. How The Technology Works IP Telephony gateway IP Packet 1 DSP Memory 2 3 CPU NIC 4 5 INTERNET 6 4 The processor reads the data from the RAM and sends the encoded IP data packets to the NIC card. How The Technology Works IP Telephony gateway IP Packet 1 DSP Memory CPU 2 3 4 NIC INTERNET 5 6 5 The NIC card receives the encoded IP data packet and sends it out to the IP Network. How The Technology Works IP Telephony gateway IP Packet 1 DSP Memory CPU 2 3 4 NIC 5 INTERNET 6 6 The data is transmitted across the network and is received on the other end by a gateway. This gateway proceeds to do the reverse to convert the data to voice. How The Technology Works Network Provider PSTN IP packets Analog signal IP Telephony Gateway PSTN IP packets IP Telephony Gateway Analog signal Summary: The IP Telephony Gateway converts the voice and fax signals from the telephone system into digitised and compressed data packets. The data packets are encapsulated into IP packets and sent over the IP networks. The IP packets then route over the network provider to the destination where the reverse process takes place. How it is used. How it is used. VoIP Over Private Data Network IP Router Internet or private IP backbone CpIP Voice Gateway IP Router CpIP Voice Gateway Public Switched Telephone Network PSTN How it is used. INTERNET TELEPHONY SERVICE PROVIDER IP Router IP Router INTERNET CpIP Voice Gateway CpIP Voice Gateway Point of Presence Point of Presence LOCAL LOCAL PSTN PSTN Internet Phone/Fax Subscribers How it is used. INTERNET TELEPHONY APPLIANCES LOCAL Business LOCAL PSTN PSTN VoiceMail and other services Internet gateway VoIP gateway VoIP gateway Internet gateway Private IP POP backbone Internet Residential gateway Internet Cable modem VoIP gateway Cable Cable Plant headend Call Control server and billing gateway CLEC Central Office Standards Implementation. Importance Of Standards In order for internet telephony to be OPEN and not proprietary, the voice over IP forum has agreed to adopt the two significant International Telecommunication Union standards. G.723.1 for voice compression to 6.3Kbps G.723 operates at very low bit rates and will be the predominant audio codec in H.323 applications. Importance Of Standards H.323 standard provides a foundation for audio, video and data communications across IP based networks including internet. H.323 will be the keystone for LAN based products for consumer, business, entertainment and professional applications. Products that conform to these standards should be able to interoperate with each other. To achieve and maintain good voice quality. Good Voice Quality Over Internet This is a fundamental issue of Internet Telephony. Toll quality is defined as the acceptable voice quality over a period of time. It is necessary and important to be able to sustain this toll quality throughout the conversation. Good Voice Quality Over Internet However there are 2 other inherent undetermined factors of the Internet that will affect the voice quality. Delay in network Data packet loss due to insufficient bandwidth , resulting in breaks in the conversation Future Performance Improvement In Internet Telephony Besides having better compression algorithm, there is another area of development which will improve the performance of the Internet Telephony. Future Performance Improvement In Internet Telephony The new IP ver.6 will support standard Resource Reservation Protocol (RSVP). With the implementation of RSVP, a user can request for a specific amount of bandwidth for a particular data stream and receive a reply indicating whether the request has been granted. Thank You PRESENTED BY : Mr. MC Yong Managing Director Computer Protocol Malaysia 34, Jalan Berangan, 50200 Kuala Lumpur http://www.cpm.com.my [email protected] Tel : 603 241 5232 Fax : 603 241 8832