XYZ Consultants, LLC
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Transcript XYZ Consultants, LLC
FRESHER TASTE AT A FASTER PACE
Restaurant Proposal
Business Idea
I-75
New Circle Rd
ColdStream Labs
ABFM
HP
TempurPedic
AllConnect
MedTech College
Business Idea
Denny’s
Waffle House
Subway
McDonald’s
Happy Dragon
Cracker Barrel
Tachibana
Market Position
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Wally’s Value Proposition
A fresher taste at a faster pace!
Deli- style, fast service meals
Prepared from quality ingredients
Served fresh to maximize on taste
In an atmosphere that suits today’s working professionals
Signature Meal
Pick 3-Combo
Today’s combo
Featured Local Ingredients
Vegetables
Herbs
Salad greens
Combo Price: $10
Proposed Location
Intersection of
Newtown Pike
and Citation
Boulevard
Theme
• Modern, minimalist design and decor
Area: 4500 Sq. Ft.
Capacity : 50
Layout
Parking
Entrance
Parking
Parking
Drive-Through
Kitchen
Additional Features
• WiFi access
• Charging points
• Reservable meeting space
Uniforms & Staffing Plan
•
•
•
•
•
General manager
Assistant manager
Shift coordinator
Kitchen staff
Wait Staff
1
1
1
4
4
Menu & Pricing Strategy
Tax-inclusive model
Pricing (lunch or dinner)
Hot or Cold Sandwiches
Soups
Salads
Sides
Beverages
Combo meal strategy
$7
$3
$3
$1
$1
Costing & Profitability
Budget Item
Revenue per Day
Amount
$ 4000
Food Cost per Day*
$ 1600
Food % of Revenue
40%
Projected
Annual
Revenue
$ 1.4 Million
Principal competitors
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Potential competitors
High
Quality
/
Taste
Low
Slow
Fast
Speed of Service
Marketing Plan
Build brand awareness in local
community through
Promotional events
Free office lunch catering
Creating local business parternships
Marketing Plan
Active on Social Media
Marketing Plan
•
Channel traffic from
Interstate through
billboards
•
Build brand loyalty
through membership
cards, gift cards
“Buy 5
combos, get
the 6th combo
free!”
Recipe for Success
• Core Strategy and Value Chain
• First mover
• Express service, quality offerings vs. competitors
• Procurement from local sources
• Scope for expansion
• Attractive profit margins
Restaurant Team
William Blandford
Jacob Moak
Taylor Cronk
David Mulloy
Eric Howard
Scott Pabian
Timothy Greyling
Pooja Talauliker
Cameron Lackey
Domini Upton
Betty Harvey