Questions? [email protected]

ON-TARGET MARKETING 2015 SHOT SHOW

Attracting the Buyers You Want to See at Your Booth

Chuck Schwartz, CEM Susan Schwartz, CEM SHOT SHOW MANAGEMENT Questions? [email protected]

• Why Is The SHOT Show The Best Form of Marketing for your Company?

– All the buyers in one place, at one time. The only opportunity for face-to-face meetings with so many people.

– Thousands of customer prospects in front of your eyes.

– Huge cost savings to grow your business.

Questions? [email protected]

QUIZ

SURVEY SAYS…….

Questions? [email protected]

How Many SHOT Show Exhibitors Have A Special SHOT Show Marketing Plan?

25%

Questions? [email protected]

• Why Are You Exhibiting At The SHOT Show?

– Know Your Objectives • Branding • New Product Introduction • Generate Leads & New Customers – Plan Your Work – Work Your Plan Questions? [email protected]

What per cent of buyers come to the show with a plan? 20% - 30% - 40% - 50% or more

75%

How many days does the average buyer spend at the show? 1 - 2 - 3 - 4

3

Questions? [email protected]

How long do you have the buyer’s attention when walking the aisles?

3 seconds

How many booths will they visit at the show? Up to 50? Over 50?

26

Questions? [email protected]

How Many Minutes will they Spend in Your Booth?

4

What Per Cent of Buyers at the SHOT Show are Decision-Makers?

80%

Questions? [email protected]

MARKETING PLAN 101 • How much money should you budget?

20% of show cost

• Agency, staff, IT department • Buy A List • Booth Design Questions? [email protected]

WHAT MEDIA

Exhibit

• Branding, Branding, Branding • Signs • Logo • Staff Questions? [email protected]

WHAT MEDIA

MEDIA - Direct Mail

• Postcard – Big • Postcard - Small Questions? [email protected]

Print – display ads, flyers, postcards Questions? [email protected]

WHAT MEDIA

MEDIA – SOCIAL MEDIA

Questions? [email protected]

WHAT MEDIA

What resources do you have?

• Your website • Social Media: Use what you have, explore what you don’t • P.R. – Press Releases Questions? [email protected]

WHAT MEDIA

Email

• • • Your Database ConstantContact.com

Short & Sweet • Phone Calls to Key Accounts Questions? [email protected]

SHOW PROGRAMS

SHOT SHOW EXHIBITOR OPPORTUNITIES

Questions? [email protected]

SHOW PROGRAMS

Sponsorships

• • www.shotshow.org/ERC | www.shotshow.org/exhibitor Online Packages – Floor-plan enhancements – video, logos, etc.

Directory Listings – After today, you can change your listing online only Questions? [email protected]

• •

New Product Center

Cabinet / Table - $695 Floor Space - $825 • • Includes: Photo online Photo in printed New Product Center Directory Questions? [email protected]

SHOW PROGRAMS • • • • • Press Releases (Silver+) Show Special Announcements (Silver+) Mobile App Lead Retrieval – standard, customized On-Site Programs: • Press Kit Bins (FREE!) • Press Conferences Questions? [email protected]

ROI – ROO - ROP

What is the right way to measure results?

• ROI – Return on Investment • Results on Investment • Delivering ROI – show up and buyers will show up • Analytics for everything, clicks on website, pages, ads, banners Questions? [email protected]

WHAT DO I DO NOW COACH? Plan for 60 days Out – Right Now!

• Order Website Enhanced Package • Order Press Kit Bin • Order Press Conference • Create Social Media Plan • Order Uniforms • Practice your pitch Questions? [email protected]

WHAT DO I DO NOW COACH?

Plan for 30 Days Out

• • • Obtain Contacts from Dashboard Plan Direct Mail Launch Social Media Program • • • Order Printed Materials Order Lead Retrieval Device Send Direct Mail (20 Days Out) Questions? [email protected]

WHAT DO I DO NOW COACH? • • • •

Plan for 10 Days Out

Finalize Press Releases for On-Site Email Invitations Review All Collateral Materials Call your key accounts Questions? [email protected]

WHAT DO I DO NOW COACH?

Plan For Onsite – How Will You Stand Out?

• • • • Engage Your Plans Review Plan Daily Staff Input Take Care of Business – One Chance Questions? [email protected]

WHAT DO I DO NOW COACH?

Plan For Post-show The Show Is Never Over!

FOLLOW-UP Questions? [email protected]

WHAT DO I DO NOW COACH? MARK YOUR CALENDAR December 16, 2014 2:00pm (EST) Webinar

15 WAYS THAT GUARANTEE SHOT SHOW SUCCESS

Questions? [email protected]

Questions?

Chuck Schwartz, CEM [email protected]

702-216-5833 - Direct 702-303-3453 - Cell Susan Schwartz, CEM [email protected]

702-216-5858 – Direct 702-429-0803 - Cell Questions? [email protected]

Questions? [email protected]