Transcript Slide 1

B2B MARKETING SOLUTIONS
SEARCH – DISPLAY - EMAIL MARKETING
CROSS-COUNTRIES
EXCHANGES THE NEW NORMAL
ARE
0 billion $
1953
1963
changing the way companies have
to organise their Business, their
Organisation, their Communication
WORLD MERCHANDISE
EXPORTS 1953-2012
WTO- International Trade Statistics 2013
1973
1983
1993
2003
2012
+143%
ONLINE
RESOURCES ARE KEY
CROSS-COUNTRIES
IN THE SALES PROCESS
ARE
EXCHANGES THE NEW NORMAL
Today's business buyers do not contact suppliers
directly until 57% of the purchase process is complete
57%
41%
32%
26%
19%
13%
8%
0%
0 billion $
1953
Search begins
First real contact
1963
with Sales
Purchase
1973
Business customers are using digital
1983
resources to form opinions and define a
1993
(*)
shortlist of potential suppliers
2003
* Source: CeB, MlC Customer Purchase Research Survey, 2011; google.com/think/research-studies/the-digital-evolution-in-b2bmarketing.html
2012
ONLINE RESOURCES ARE KEY
GET
BY SALES
YOU CAN’T IN
THE PROCESS
THE
WHITOUT
INTERNET
Internet has become the backbone
of relationships between companies
57%
and professionals.
With billions of people
connected, it offers huge potential
as a tool for company growth
B2B MARKETING SOLUTIONS
The EUROPAGES B2B marketing solutions offers you a gateway
to a network of millions of professionals and
ENSURE
THAT YOU
GET
FOUND
33million
62 million
buyers
needs
visitors
searches
ON THE
WEB
122 million
page views
opportunities
VISITORS COME FROM
24.9
1.4
million
million
3.4
million
1.7
million
1.5
million
0.1
million
Looking for all kinds
of B2B products
and services
Textiles
& Clothing
7.680.000
searches
Food &
Related Products
6.430.000
searches
Number of
searches
Mechanical
Engineering &
Industry – Equipment
- breakdown of main
searches
5.770.000
performed by visitors
activity sectors
Business Services
5.730.000
searches
Chemicals &
Pharmaceuticals
3.610.000
searches
MORE THAN 5.000
Looking for all kind
of B2B products
and COMPANIES
services
JOIN US EVERY MONTH
2/3 of subscribers are
decision makers
Company type
of activity
4%
5% administrative and other
Number of
Agent
support functions
searches
7% Executive of Import,
performed by visitors
Export, Purchases,
Logistics
- breakdown of main
46% CEO,
General Manager
activity sectors
7% Management of
Industry, Technics,
Production and
services
51%
25%
Services
provider
35% Marketing,
Sales or Advertising managers
Producer,
manufacturer
20%
Wholesaler,
distributor
Most companies are in industrial and manufacturing sectors with service industries
increasingly present in our database of over 2.6 million companies
EUROPAGES
MORE THAN 5.000
SPEAKS THE
COMPANIES
LANGUAGE JOIN US EVERY MONTH
OF YOUR
CLIENTS
The company profile
is published on 26 web sites
in different languages
http://metallindustriehttp://www.europages.pt
www.europages.ma
www.europages.com.ru
metallverarbeitung.europages.de
EUROPAGES
YOUR PROFILE
SPEAKS THE
TRANSLATED
&
PUBLISHED
LANGUAGE
ON
OUR NETWORK
OF YOUR
CLIENTS
The company profile
is published on 26 web sites
in different languages
http://www.europages.pt
Your profile is
diffused on our
network ensuring
optimal visibility
and referencing of
your brand and your
activities, products
and services
CREATE
A
YOUR PROFILE
LANDING PAGE
TO FIT
TRANSLATED
&
PUBLISHED
YOUR
IMAGE
ON OUR NETWORK
_ E*Pages are
custom-made:
they act as virtual
storefronts displaying
the key details of
your business
Access
area
Profile
description
CREATE A
LANDING PAGE
TO FIT
YOUR IMAGE
_ E*Pages are also a great
way to promote your
own website, locate
your company and
generate contacts
Contact tools
for the user
Links to
webpages
CREATE A
LANDING PAGE
TO FIT
YOUR IMAGE
_ E*Page is a multimedia
space where each
company can post
photos, videos, and
documents about its
products and services
Product
Pages
Multimedia
Content
Search
engine
positioning
info
CREATE A
TO FIT
SHOWCASE
LANDING PAGE
YOUR
YOURIMAGE
PRODUCTS
_ Products are what
professional buyers
are looking for
_ A company with a catalogue
increases its chances
of being selected
Each product page is
optimised to improve
its natural referencing
and increase targeted
enquiries
MANAGE YOUR CONTENT
THROUGH
MYEUROPAGES
_ Thanks to myEUROPAGES,
the company can logon
and change all the elements
of its E*Page at will
_ Whether it is simply updating
company details, adding new
elements, or using keywords
to describe its activities more
accurately, everything is easily
accessible and simple
to update
EVALUATE
YOUR RETURN ON
INVESTMENT
With mySTAT, every member with
a paid subscription enjoys exclusive,
secure access to all of their statistics.
Working within this private area,
clients are able to consult traffic
on their E*Page at any time
CHOOSE
THE BEST SUITED
E*Card Views
1,025,000,000
SOLUTION
E*Page Views
63,000,000
_ EUROPAGES supports you throughout
the sales process, helping you
to convert your visitors into genuine
prospective customers
Clicks
22,000,000
4
Paid members vs Free members
72x
increased
visibility
29x
targeted
views
93x
cliks on customer’s
website
_ The range of offers ensures a solution
for every client in the aim to optimise
visibility and consequently increase
return on investment
_ A EUROPAGES inscription is free, however
a paid package enables you to plan your
campaign and generate pertinent clicks
to your website
INCREASE
BRAND EXPOSURE
CONTACTS
AND
WITH OUR DISPLAY
PRODUCTS
INCREASE
BRAND EXPOSURE
WITH OUR
NEWSLETTER
Every month we send a personal
newsletter communicating
statistics on company profiles
_ Over 900.000 recipients
throughout Europe
_ Newsletter written in
recipient’s home language
INTERNATIONAL
MARKETING
TOOLS
Company
page
Catalogues
_ Publish a description of your company and offer your
potential customers rich and appealing content to grab
their attention. Multiply communication channels by
giving prominence to images, videos or presentations
_ Promote your products and services on specific pages,
with optimised headings for effective referencing;
add images and technical documentation
to demonstrate your expertise
_ Conduct advertising campaigns with a high return
on investment by targeting specific sectors in the
languages of your choice
_ Enhance the visibility of your brand, highlight your
promotions or generate hot leads by purchasing
advertising space in our monthly newsletter
Display
Newsletter
MAKE SURE WHEN
INTERNATIONAL
YOU ARE
SOMEONE IN THE WORLD
FOR
IS
MARKETING
TOOLS YOUR
FOUND
LOOKING
PRODUCTS
Get found
on the web,
internationally
Optimize
your E*Page
content to get
more
visible
Convert
B2B MARKETING SOLUTIONS
Measure
your ROI
your visitors
into leads
http://www.europages.com
To contact EUROPAGES
Our adress
EUROPAGES.com
EUROPAGES
Headquarter France
127, avenue Charles de Gaulle
92200 Neuilly sur Seine
From 9:00 am – 6:00 pm
(GMT+ 1h) Monday to Friday
+33 (0)1 41 16 49 14
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[email protected]
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