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Creative Europe 2014-2020 26 February 2013 Culture Dimitriu Date:Monica in 12 pts Why Creative Europe ? Investing in Europe’s cultural and creative sector Boosting the sector’s performance and contribute to the aims set out in the Europe 2020 strategy Creativity – enabler for learning, innovation and inclusion Creative sector - driver of economic growth and employment (4.5 % of EU GDP, 3,8% of EU’s workforce) Simplification, Branding, Cross-fertilisation Single entry point for the sector, actions’ complementarity Europe – the place of creation Culture Date: in 12 pts Benefits? • 300.000 artists and cultural professionals would reach new audiences both in Europe and beyond • More than 1000 European films and 2500 cinemas would receive support • Translation of at least 5000 books would be financed • 100 million citizens would be directly reached through the projects financed by Creative Europe Culture Date: in 12 pts Building Creative Europe-on long term experience Policy initiatives – Green Paper on CCI, Council conclusions Studies, research Public consultation MEDIA 2007 – interim evaluation CREATIVE EUROPE Culture Programme – interim evaluation Impact Assessments Pilot projects on artist mobility Open Method of Coordination with Member States Structured dialogue with the sector Culture Date: in 12 pts What problems is Creative Europe seeking to tackle? 4 challenges Culture Date: in 12 pts 1. A fragmented market/cultural space 2. The digital shift 3. Access to finance 4. Lack of data Culture Date: in 12 pts Challenge 1: A fragmented market/cultural space Problem • Fragmented area, many small markets due to language • Difficulties for artists and cultural works to break into new countries • Cultural and linguistic diversity a challenge Creative Europe • Capacity-building to help artists develop international careers and foster international networks • Support for the transnational circulation of works, (international touring, literary translation, and development of long-term audiences for European cultural works) Date: in 12 pts Culture Challenge 2: The digital shift Problem • Changing how art is made, disseminated, distributed, accessed, consumed and monetised • Engaging audiences as active participants, not just passive observers • Having excellent examples, but knowledge is fragmented across Europe and under-developed Creative Europe • New focus on audience development • Capacity-building to facilitate peer learning, knowledge transfer and faster adjustment Culture Date: in 12 pts Challenge 3: Access to finance Problem • Chronic difficulties for SMEs in the sector to access bank loans • Banks don’t understand the sector, its risk profile and assets, and lack an incentive to invest to develop expertise Creative Europe • Would create an entirely new financial facility • Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans Culture Date: in 12 pts Challenge 4: Lack of data Problem • Very little comparable data in cultural field • Difficult to pinpoint problems and their scale • Difficult to develop evidence based policies Creative Europe • Support better and more comparable data collection, studies, evaluation, statistical surveys • Extension of mandate of European Audiovisual Observatory to other cultural and creative sectors Culture Date: in 12 pts How to tackle the problems? • New and refocused objectives and priorities • Simplified instruments Culture Date: in 12 pts Creative Europe framework Culture MEDIA Cross-sectoral aprox. aprox. 30 % 55 % aprox. 15 % Culture Date: in 12 pts Main principles • European added value of supported projects • Complementary to national initiatives and other EU instruments • Flexibility and space for experimentation and new business models Culture Date: in 12 pts General objectives • Foster the safeguarding and promotion of European cultural and linguistic diversity • Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth • Recognizable and simple single entry point for European cultural and creative sectors • Simplification of administration and management procedure (e.g. through more flat rate funding, framework partnership agreements, grant decisions, use of online Date: in 12 pts applications and reporting) Culture Specific objectives • Support the capacity of European CCS to operate transnationally • Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond • Strengthen the financial capacity of CCS, in particular SME • Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models Culture Date: in 12 pts Cultural Strand • Shift from overarching goal of promoting European citizenship to priorities targeting the real needs of the sectors (capacity-building, transnational circulation of works and operators) • Successful measures maintained, but some simplifications (i.e.: reduction in number of calls managed by EACEA from 9 to 4) • New measures: • • • • • Cooperation projects European networks European platforms Literary translation Special actions Culture Date: in 12 pts Examples of actions in CULTURE • Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital shift • Support artists/cultural and creative professionals to internationalise their careers • Strengthen European and international networks to facilitate access to new professional opportunities • Support international touring, events and exhibitions • Support literary translation • Support for audience building and building a long-term audience for European cultural works Culture Date: in 12 pts Media Strand • Successful actions maintained (e.g. Europa cinemas) • Actions targeted at specific actors in the audio-visual value chain (e.g. producers, distributors and exhibitors) • Actions include: • Providing skills and building up networks, support developing of audio-visual works • support distribution of non-national films on all platforms, encourage new business models • Facilitate access to markets and foster international cooperation and co-production • Support film literacy and audience building Culture Date: in 12 pts Examples of actions in MEDIA • Audience building and film literacy • Capacity building in use of digital technology, management and finance, TV writing • Strengthen the capacity of companies to develop several projects at the same time and enlarge their scope • Support to innovative distribution platforms • Support for international training, distribution and promotion of films (former MEDIA Mundus) Culture Date: in 12 pts Culture and Creative Sectors • CCS FI - a logical next step from the current MEDIA Production Guarantee Fund • Potential to generate 1 billion Euros worth of loans • Main actions: • offering guarantees to financial institutions by offering loans to SMEs in the CCS • disseminating European-wide specific financial expertise in CCS among EU banks • strengthening the investment readiness of CCS SMEs Culture Date: in 12 pts Access to the Programme • International dimension is a cross-cutting element across Creative Europe, because the cultural and creative sector has to also look outside Europe • Possibility of full participation of non EU member states integration of European Neighbourhood • Possibility for targeted bilateral actions with selected countries or regions Culture Date: in 12 pts Future Erasmus for All and Creative Europe are under discussion by the Council and the European Parliament The final decision is expected in 2013 Culture Date: in 12 pts Thank you for your attention! http://ec.europa.eu/education/erasmus-forall/index_en.htm http://ec.europa.eu/culture/creativeDate: in 12 pts Culture