Transcript Slide 1

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A Beautiful
Reality
Stephanie Laska
11th grade
Age 16
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Mission Statement
Opportunity
-78% of high school junior and senior girls undergoing cancer treatment
say they feel different from their peers as a result of their disease, and 89%
say they have had an extreme lack of self confidence ever since their
treatment began.
Mission Statement
A Beautiful Reality ’s mission is to help female teenage cancer
patients look and feel equal to their peers, build self-confidence, and help
them realize their true beauty on their prom night.
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Business Profile

My business is a SERVICE.



It provides service to high school junior and senior female
cancer patients.
We will provide them with:
-Dresses that cover chemotherapy ports, IV sites and tubes,
and anything else that would need to be covered
-Non-allergenic makeup that will cover there scars and rashes
so that they seem invisible.
-Fashionable shoes
-A nurse that will be on call in case of an emergency and selfconfidence counseling to prepare
My business is a SOLE PROPRIETORSHIP.
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Qualifications
• Have taken a self-confidence training course at Connecticut Children’s
Medical Center.
• Have taken a business class/entrepreneurship class.
• Experience with pediatric oncology patients.
• Have family that are educated in nursing and fashion design to work
beside me.
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
Consumer
Profile
By Location
Connecticut Children's Medical
Center oncology/hematology
unit.

By Population
Junior and senior high school
females. (11 girls at CCMC)

By Personality
Undergoing cancer treatments
and suffering from the physical
effects. Losing hair, bruising,
skin changing, gaining and
losing weight, and any other
effects from chemotherapy or
radiation but still able to attend
school.

By Income
At least middle class income
levels.
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Competitive Advantage
Factors
Quality of
Product/Service
Hospital
Specific Events
Average
Doing
it yourself
A Beautiful
Reality
Depends on how
much effort you put
into it
Great
Varies; could be
very expensive
Non-profit
Price
No entrance fee,
but you have to
pay for dress, etc.
Location
Hospital of
patient
Your home
Not typically what
these girls want;
they want to
experience a true
prom.
Convenient for
customer; at their
home
N/A (but many
people say getting
ready for prom is
stressful)
Excellent
All medical
assistance
available
Everything done
exactly the way you
want it
Girls can
experience their
schools prom
Brand/Reputation
Unique Knowledge
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Marketing Plan
People
Junior & Senior high
School girls
undergoing cancer
treatments.
Promotion
Price
Marketing
Mix
Affordable.
Place
Connecticut
Children’s Medical
Center.
Advertisements in
hospitals
and retail places
that sell prom
attire.
Product
A service that
prepares girls
undergoing
cancer treatments
for prom.
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Marketing Plan
Awareness
Purchase
I will make customers
aware of my product or
service by having signs
and posters displayed at
Connecticut Children's
Medical Center and by
word of mouth.
I will make sure it is known
that a this experience will be
at no cost to the customer
and is satisfactory
guartenteed. The success of
my business will be spread
by word of mouth.
Retention
I will build a long term
relationship with my
customers by offering
benefits such as
discounts on any of the
products we use on the
girls.
Monthly cost,
by phase:
$200.00
$0.00
Awareness
Purchase
$0.00
Retention
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Cost of Materials/Direct Labor
Definition of One Unit – One Prom Experience
Cost of Sales Per Unit
Direct Labor
$8.25 an hour
Time (in hours) to make 1
unit
6 ½ hours
Total Direct Labor Per Unit
Material Description
Cost/Total Quantity
Shoes
$25.00/1 pair
Hair Accessories
$9.00/1 hairstyle
Make up
$32.00/1 make up kit
Dress
$350.00/1 dress
Total Material Cost Per Unit
Total Other Variable Costs Per Unit
Cost of Sales Per Unit
Direct Labor Cost Per Unit
$53.63
$53.63
Cost Per Unit ($)
$25.00
$9.00
$32.00
$350.00
$416.00
$0.00
$469.63
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Economics of 1 Unit
Definition of One Unit
Experience
One Prom
Selling Price per Unit
$940.00
Direct Labor per Unit
$53.63
Materials per Unit
$416.00
Total COGS per Unit
$469.63
Total Other Variable Costs per Unit
$0.00
Total Cost of Sales
$469.63
Contribution Margin
$470.37
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Average Monthly Fixed
Costs
Type of Fixed Cost
Entrepreneurial Stipend
Insurance ($1M Liability)
Salaries of Employees
Advertising
Monthly Cost
$54.63
$150
$160.89
$150
Utilities
$80
Rent
$50
Other Fixed Costs
Total Monthly Fixed Costs
$100
$637.18
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Time Management Plan
School Hours, 42
Business , 56
Work Hours , 20
Free time , 50
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Projected Yearly Income
Statement
Selling Price Per Unit
# of Units Sold
Total Sales
Total COGS
Other Variable Costs
$ 940.00
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$ 19,740.00
$ 9,862.23
$ 0.00
Total Variable Costs
$ 9,862.23
Gross Profit
$ 9,877.77
Yearly Fixed Costs
$ 7,646.16
Other Costs/Unforeseen
$ 1,000.00
Total Fixed Costs
$ 8,646.16
Profit before Taxes
$ 1,231.16
Less Estimated Taxes @25%
$ 307.79
Net Profit
$ 923.37
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Monthly Sales Projections
Break Even
Units
Units Sold
1.3
10
5
Total Units
0
Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec
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Full Capacity
33
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Start-up Investment
Item
Where I will buy this?
Cost of Item
Computer
Best Buy
Already Owned
Dress materials
Fabric store
$ 200.00
Shoes
DSW Shoes
$ 25.00
CASH RESERVE covering 3 months of fixed expenses
$1,911.54
Estimated TOTAL START-UP INVESTMENT
$2,626.54
6 ½ hours
x
$8.25 an hour
Total: $2,680.17
=
$53.63
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Return
…on Investment
Annual Net Profit
34%
$923.37
=
Start-Up Inv.
$2680.17
…on Sales
Annual Net Profit
5%
$923.37
=
Total Sales
$0.34
$0.05
$19,740.00
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Financing Strategy
for Total Start-up
Investment
Source
Amount
Debt
Equity
Gift
x
Personal Savings
$600.17
Relatives/Friends
$2,080.00
x
Total:
$2,680.17
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Business Responsibility
Plan
6% of A Beautiful Reality‘s annual net profit will go to the
Alex’s Lemonade Stand Foundation for Childhood Cancer.
I will make this known to the public by displaying it on my business cards
and website.
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Long Term
Short Term
Business & Educational
Goals
Business
Personal


Make my business more successful by
more familiar with the fashion
industry and designing dresses.
Maintaining the quality of my
business by staying up to date with
the new formal dress styles.

Graduate SMSA with honors.

Have a part time job in the medical
field.
• Raise at least $50,000 to donate to
Alex’s Lemonade Stand.
• Expand my target market to males
and include other types of dances and
special occasions.

Eventually become a successful
pediatric oncologist.
• Pay acceptable rates to my RN
(mother) and seamstress (sister).
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You’re dreams CAN be a
reality.
Thank you for your consideration
of
A Beautiful Reality
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