Executive Enrollment Management Committee September 22, 2011

Committee Charge

• To develop and periodically revise enrollment objectives for the University that are consistent with the institutional mission, resources, facilities, demographics, legislative mandates, and other factors that influence optimum enrollment levels. Objectives should be segmented by category (e.g., college and department of major, student type, level, campus of dominant enrollment) and must incorporate diversity objectives consistent with the long range plan.

• To coordinate campus-wide efforts to achieve enrollment objectives, with emphasis on recruitment, retention, marketing, program and service offerings, and resource allocation.

Access to Success Objectives

• • • • • • • Maintain modest growth/increase diversity Increase alternative pathway programs and enrollments Ensure course availability Maintain competitive cost of attendance Increase retention and graduation rates Increase degrees in fields aligned to workforce needs Increase STEM degrees awarded

22 000 20 000 18 000 16 000 14 000 12 000 10 000

Total Headcount Enrollment, Fall 1985 to Fall 2011 19,521 Start of 3 year 10% decline in MO HS grads Minimum ACT Requirement imposed 16,416 Began implementation of core curriculum requirement 16,470 Began implementation of selective admission policy

New Degree-Seeking Students by Calendar Year, 2007 to 2011 3 000 2 500 2 000 1 500 1 000 500 3 000 2 500 2 000 1 500 1 000 500 3 000 2 500 2 000 1 500 1 000 500 First-time College FA SP SU Transfer FA SP SU Excludes students on China Campus Graduates FA SP SU

Enrollment of Undergraduate, Degree-Seeking Students by Class 6 000 5 000 4 000 3 000 2 000 1 000 0 Freshman FA2006 FA2007 Sophomore FA2008

Total

FA2006

14,627

FA2007

14,708

FA2009 FA2008

14,770

Junior FA2010 FA2009

15,270

FA2011 FA2010

15,493

Senior FA2011

15,546

Precollege

2 500 2 000 1 500 1 000 500 0 FA2006 FA2007 FA2008 FA2009 FA2010 FA2011

Graduate Students By Category

5% 1% 3% 6% 9% 76% Masters Unclassified Specialist Teacher Certification Doctorate Postbaccalaureate

Other Graduate Students by Category

Specialist Doctorate Unclassified* Teacher Certification* Postbaccalaureate FA2006 0 FA2007 100 FA2008 200 300 FA2009 400 FA2010 500 FA2011 600 *New categories added in FA 2009

Change in Enrollment by College, 2006 to 2011

Agriculture, School of Arts & Letters Business Administration Education Extended Campus, The Graduate College Health & Human Services Humanities & Public Affairs Natural & Applied Sciences Undergraduate College/Provost -600 -400 -200 0 200 400 600 800 1 000

2006 data were adjusted to compensate for reorganization (i.e., move of Agriculture from CNAS to School of Agriculture; move of Applied Consumer Sciences from CNAS to COBA)

Enrollment by Campus of Dominant Enrollment

Springfield Campus Day Springfield Campus Eve Online Campus Off Campus China Campus

FA2009

15,580 2,071 593 2,353 245

FA2010

15,859 1,883 681 2,267 259

FA2011

15,462 2,077 868 2,213 182

Evening Students Fall 2011

Age group

Under 21 22-24 25-39 40-59 60 or older

Number

434 559 821 224 39

% of total

20.9

26.9

39.5

10.8

1.9

Enrollment status Number

Graduate full-time Graduate part-time Undergraduate full time Undergraduate part-time 448 663 647 319

% of total

21.6

31.9

31.2

15.4

Enrollment by Geographic Origin

20 000 18 000 16 000 14 000 12 000 10 000 8 000 6 000 4 000 2 000 0 International FA2006 FA2007 FA2008 Missouri FA2009 FA2010 Out of State FA2011

Females as Percent of Total

64,0% 62,0% 60,0% 58,0% 56,0% 54,0% 52,0% 50,0% FA2006 FA2007 FA2008 FA2009 FA2010 FA 2011 Female as % of UG Females as % of Graduates Missouri total: 61.4% women (source: Chronicle Almanac)

Enrollment by Age

12 000 10 000 8 000 6 000 4 000 2 000 0 Under 18 years FA2006 18 to 21 years FA2007 22 to 24 years FA2008 25 to 39 years FA2009 40 to 59 years FA2010 60+ years FA2011

Enrollment by Race/Ethnicity

18 000 16 000 14 000 12 000 10 000 8 000 6 000 4 000 2 000 0 FA2006 White or Caucasian FA2007 FA2008 *Excludes Unknown.

FA2009 All Other* FA2010 FA2011

Headcount by Race/Ethnicity

80,3% 5,9% 4/27/2020 3,1% 1,0% China Campus Unknown Historically Underrepresented Non-Resident Alien White or Caucasian Historically Underrepresented ; 9,6% Enrollment Management Committee

Fall 2011 All Students

27

Enrollment by Race/Ethnicity

American Indian or Alaskan Native Asian Black or African American China Campus* Hispanic OR Latino More than one race* Native Hawaiian or Other Pacific… Non-Resident Alien 0 FA2006 FA2007 *New Category in Fall 2009.

200 FA2008 400 FA2009 600 800 1 000 1 200 1 400 FA2010 FA2011

80% 75% 70% 65% 60% 55% 50% 45% 40%

First-time College Retention & Graduation Rates

Retention Graduation Includes only First-time, Full-time for Incoming Cohort Year. Graduation rate is after 6 years .

Projected Missouri High School Graduates

(source: Western Interstate Commission on Higher Education, 2008)

PUBLIC BY RACE/ETHNICITY American Indian/

2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18

Alaska Native

313 299 295 319 334 356 368 403 446

Asian/Pacific Islander

1,234 1,288 1,403 1,595 1,647 1,771 1,928 2,065 2,354

Black non Hispanic

10,165 10,213 9,522 9,169 8,886 9,147 9,542 9,485 9,533

Hispanic

1,996 2,277 2,321 2,605 2,771 3,001 3,671 3,974 4,831

White non Hispanic

48,717 46,555 44,573 44,318 44,425 44,070 44,975 45,017 45,001

PUBLIC & NONPUBLIC TOTAL

70,136 68,139 65,304 64,899 64,946 64,921 67,010 67,265 67,812

Projected Change in MO High School Graduates, 2011 to 2013

Category 2011

Total (public and private) Black, non-Hispanic (public) Hispanic (public) Total minority (public) 68,139 10,213 2,277 14,077

2013

64,899 9,169 2,605 13,688

Number change

-3,240 -1,044 +328 -389

Percent change

-4.8% -10.2% +14.4% -2.8% Source: WICHE

Enrollment in Missouri Institutions of Higher Education

Type

Public 4 year Public 2 year Private 4 year Private 2 year Private 4 year for profit Private 2 year for profit Total

Number

13 21 53 4 22 19 132

Enrollment

141,208 104,360 148,648 1,561 19,360 9,807 424,944

Source: Chronicle of Higher Education Almanac Edition, 2011-12

Analysis of 2010 MO High School Graduates

Percent of graduates:

Entering 4 year college/university Entering 2 year college Entering post-secondary non college Entering work force Entering military Entering other field Unknown

State of Missouri

36.4

29.1

2.7

16.7

3.0

5.4

6.7

Source: MO Dept. Elem. & Sec. Ed., Graduate Analysis

Springfield R-XII

41.5

31.8

2.3

7.9

2.9

12.7

1.0

Market Share of First-time Freshmen at Selected Four-Year MO Publics by Region: Fall 2009

Region

Central MU 22 UCM 22 SEMO

Institution

Truman 1 5

MO State 11

NW MO 10 UMKC 10 Northeast 38 9 7 10

12

5 2 Northwest Southeast 16 29 6 3 0 22 4 8

7 11

23 1 6 2 Southwest State 12 25 3 9 Source: CBHE Statistical Summary 0 9 2 7

41 14

2 7 2 5

Enrollment of First-Time New in College from Selected SW MO Counties, Fall 2009

Barry Christian Dallas Greene Laclede Lawrence Polk Pulaski Stone Taney Webster Wright OTC

40 427 56 1318 204 103 123 140 63 187 202 28

MSU

19 29 33 11 22 90 21 327 12 29 32 30

Source: CBHE Statistical Summary

The most elite colleges will always have…a ready supply of students. Many flagship state institutions also. For students who cannot get into elite institutions or cannot afford them, the large, nearby public university will be their ideal. But the total group that attends those types of institutions makes up far less than half of college-goers, and it is shrinking.

Community colleges and for-profit institutions should continue to thrive because of their reputations for convenience. The rest…can expect to compete for students based on price, convenience, and the perceived strengths of the institution.

The conversion to more convenience for students will multiply over the next decade. Colleges will need to offer those options in addition to face to face instruction.

Educators are increasingly finding that students want to design their own curricula and find ways to learn in their own style.

For profit colleges spend up to a third of their operating budgets on marketing, while traditional colleges might spend a maximum of 4 percent….

If colleges expect to increase attendance, they also need to look into the high school dropout population.

The location of a college, and the geographic spread of its influence and recruiting area, will be the most significant factor in determining its flow of enrollees in the next decade.

Projected Fall Enrollment in Degree Granting Institutions by Age

9000000 8000000 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 2010 2016 19 and under 20 to 24 25-29 30-34 35 and older

• • • • • 52% attending within 100 miles of home Only 15% applied only to one institution 70% plan to seek a master’s degree or higher 32% plan to seek a master’s or higher at the institution they’re attending Most are not first generation. At least one fourth have one parent with a graduate degree.

Reasons most often cited as “Very Important” in deciding to go to this college • • • • Good academic reputation (62%) Graduates get good jobs (53%) Offered financial assistance (46%) Cost (41%)

Objectives most often ranked essential or very important

• • • • Being well off financially (77%) Helping others who are in difficulty (69%) Becoming an authority in my field (58%) Obtaining recognition for contributions to my field (55%)

Reasons cited as very important to smallest percentage

• To make me a more cultured person (50%)

Reasons for deciding to go to college ranked as “Very Important” by highest percentage of students • • • To be able to get a better job (85%) To learn more about things that interest me (83%) To get training for a specific career (78%)

• 62% strongly or somewhat agreed that “the current economic situation significantly affected my college choice”

From Chronicle Almanac 2011-12

• • • 10,628 new GED recipients 25.0% of Missourians have bachelor’s degree or higher. 9.5% have master’s.

Graduation rate of four year institutions: 55.4%

Discussion