Transcript Slide 1

Cosmetology:
Facial Makeup
Milady’s
Standard
Cosmetology
©2007 Thomson Delmar Learning. All Rights Reserved
MILADY’S
Standard
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“Always look at what you have
left. Never look at what you
have lost”
Robert Shuller
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Objectives
• Describe the different types of
cosmetics and their uses
• Demonstrate an understanding of
cosmetic color theory
• Demonstrate a basic makeup
procedure for any occasion
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Objectives
• Identify different facial types and
demonstrate procedures for basic
corrective makeup
• Demonstrate the application and
removal of artificial lashes
• List safety measures to be followed
during makeup application
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Enhancing Natural Beauty
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Cosmetics
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Foundation Chemistry
• Liquid
• Cream
• Mineral powder
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Foundation Selection and Use
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Match to skin tone
Blend with disposable makeup sponge
Avoid lines of demarcation
Mineral powder is applied with fluffy
brush
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Concealers
• Use to cover blemishes and
discolorations
• Match color to skin
• Apply with sponge or disposable cotton
swab
• Use sparingly and soften edges
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Face Powder
• Adds matte finish, absorbs oil, and
“sets” foundation
• Mixture of talc or cornstarch and
pigment
• Uses binders like zinc stearate
• Applied with large powder brush
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Cheek Color
• Called blush or rouge
• Comes in powder, gel, or cream
• Used to add natural glow and color
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Lip Color
• Lipstick or gloss
– Formulas of oils, waxes, and dyes
• Lip liner
– Used to outline lips; keeps lip color from
feathering; coordinate with lip color
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Eye Shadows
• Make eyes brighter
and more expressive
• Forms
• Colors
– Highlight color
– Base color
– Contour color
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Eyeliners
• Used to outline and emphasize the eye
• Consist of wax or hardened oil base
with color additives
• Apply with short strokes and gentle
pressure
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Eyebrow Color
• Used to add color and contour brows
• Chemistry similar to eyeliner pencils
• Avoid harsh contrasts with haircolor
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Mascara
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Used to darken and thicken lashes
Chemistry
Pigments
Application
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Other Cosmetics
• Eye makeup removers
• Grease paint
• Cake (pancake) makeup
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Makeup Brushes
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Powder brush
Blush brush
Concealer brush
Lip brush
Eye shadow brushes
Eyeliner brush
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Makeup Brushes
• Angle brush
• Lash and brow brush
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Makeup Tools
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Tweezers
Eyelash curler
Sponges
Powder or cotton
puffs
• Mascara wands
• Spatulas
• Disposable lip
brushes
• Sponge-tipped
shadow applicators
• Cotton pads or puffs
• Pencil sharpener
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Color Theory
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Primary colors
Secondary colors
Tertiary colors
Complementary colors
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Warm and Cool Colors
• Warm
• Cool
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Determining Skin Color
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Selecting Makeup Colors
• Light skin color
• Medium skin color
• Dark skin color
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Color Selection Steps
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Determine skin level
Determine skin undertone
Determine eye color
Determine complementary colors
Determine hair color
Choose eye makeup colors
Coordinate cheek and lip colors
Apply makeup
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Complementary Colors
for Eyes
• Neutrals: safest
• Blue eyes
– Gold, peach, copper, mauve, plum,
taupe, camel
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Complementary Colors
for Eyes
• Green eyes
– Brown-based reds, red-orange,
red-violet, violet, coppers, rusts,
pinks, plums, mauve, and
purples
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Complementary Colors
for Eyes
• Brown eyes
– Can wear any color: greens,
blues, grays, silvers
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Complementary Colors
for Eyes
• Cheek and lip color
– Coordinate in same color family as eye
makeup
• Hair color and eye color
– Hair color impacts the complementary
colors chosen
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Complementary Colors
for Eyes
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Client Consultation
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Consultation area
Lighting
Gather information
Sell retail
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Makeup Application Supplies
• Cleansers, astringent, toner,
moisturizer
• Bases, concealers, face powders,
cheek colors, lip colors, lip liners, eye
shadows, eyeliner pencils, mascara
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Makeup Application Supplies
• Towels, draping sheets, makeup
cape, headband or hair clips,
eyelash curler, assorted makeup
brushes, small makeup palette
• Disposable applicators, sponges,
tissues, sharpener, cotton, spatulas
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Makeup Application
Preparation
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Perform client consultation
Wash hands
Drape client
Apply cleanser
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Makeup Application
Preparation
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Remove cleanser
Apply astringent lotion or toner
Apply moisturizer
Groom eyebrows
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Makeup Application Procedure
• Apply foundation
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Makeup Application
Procedure
• Apply concealer
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Makeup Application
Procedure
• Apply powder
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Makeup Application
Procedure
• Apply eye color
• Apply eyeliner
• Apply eyebrow color
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Makeup Application
Procedure
• Apply mascara
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Makeup Application
Procedure
• Apply cheek color
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Makeup Application
Procedure
• Apply lip color
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Cleanup and Sanitation
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Discard disposable items
Disinfect implements
Clean and sanitize brushes
Place towels and linens
Sanitize work station
Wash hands
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Striking Contour Eyes
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Base color from lashes to brow
Medium tone on lid
Medium to deep tone in crease and blend
Highlight shadow under brow bone
Eyeliner from outside corner tapering in
Shadow over eyeliner
Apply mascara
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Striking Contour Eyes
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Dramatic Smoky Eyes
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Encircle with gray, brown, or black liner
Smudge eyeliner
Dark shadow from upper lash to crease
Repeat on lower lash line
Highlight color to upper brow area
Apply mascara
Add individual or band lashes
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Dramatic Smoky Eyes
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Special Occasion–Cheeks
• Add definition under cheekbones
• Use shimmer or glitter for highlight
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Special Occasion–Lips
• Line lips and fill with lip pencil and blot
• Add lip color
• Apply gloss to center of lips
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Corrective Makeup
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Emphasizes good features
Minimizes imperfections
Highlighting is used to emphasize
Shadowing minimizes features
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Analyzing Face Shapes
• Oval
• Round
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Analyzing Face Shapes
• Square
• Triangular
• Heart-shaped
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Analyzing Face Shapes
• Diamond
• Oblong
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Forehead Area
• Low forehead
• Protruding forehead
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Nose and Chin Areas
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Large or protruding nose
Short and flat nose
Broad nose
Protruding chin and receding nose
Receding chin
Sagging double chin
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Jawline and Neck Area
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Broad jawline
Narrow jawline
Round, square, or triangular face
Short, thick neck
Long, thin neck
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Corrective Makeup for
the Eyes
• Round eyes
• Close-set eyes
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Corrective Makeup for
the Eyes
• Bulging eyes
• Heavy-lidded eyes
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Corrective Makeup for
the Eyes
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Small eyes
Wide-set eyes
Deep-set eyes
Dark circles
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Eyebrows
• The ideal
eyebrow shape
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Eyebrows
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Low forehead
Wide-set eyes
Close-set eyes
Round face
Long face
Square face
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The Lips
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The Lips
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Skin Tone and Wrinkles
• Ruddy skin (red)
• Sallow skin (yellow)
• Minimizing wrinkles with foundation
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Artificial Eyelashes
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Band or strip lashes
Individual lashes
Adhesive
Allergy test
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Band Application Supplies
• Wet sanitizer
• Headband/
hair clip
• Tweezers
• Cotton
swabs/pads
• Eyelash brushes
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Adjustable lamp
Makeup chair
Lash adhesive
Trays
Cleanser
Eyelash remover
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Band Application
Supplies
• Eyelash curler
• Makeup cape
• Hand mirror
• Pencil sharpener
• Manicure scissors
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Band Lash Preparation
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Give client consultation
Wash hands
Seat client
Drape client
Remove contact lenses
Remove eye makeup
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Band Lash Procedure
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Prepare lashes
Shape eyelash strip
Feather lash
Apply adhesive
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Band Lash Procedure
• Apply the lash
• Apply lower lash (optional)
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Removing Band Lashes
• Commercial preparations
• Soften with warm water and gentle
cleanser
• Start at outer corner
• Lift gently
• Use cotton tips to remove makeup or
adhesive
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Individual Lashes
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Known as eye tabbing
Individual lashes
Synthetic
Attached directly to client’s eyelashes
Follow manufacturer’s directions
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Safety Precautions
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Wash hands
Drape properly
Protect hair and skin
Keep fingernails smooth
Use sanitized brushes and implements
Use shaker for loose powder
Pour lotions from bottles
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Safety Precautions
• Use clean spatulas and applicators
• Use spatula and disposable
applicators for lip color
• Use antiseptic on tweezed areas of
brow
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Safety Precautions
• Discard disposables
• Place towels and linens in hamper
• Keep workstation sanitary and neat
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Summary and Review
• What is the main objective of makeup
application?
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Summary and Review
• List 8 types of facial cosmetics and how
they are used
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Summary and Review
• Name the different types and uses of
foundation
• Name 3 types of cheek color
• Name 3 types of eye shadow and how
they are used
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Summary and Review
• List the primary and secondary colors
• Name the colors in the warm and cool
ranges
• What are complementary colors?
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Summary and Review
• List the cosmetics used in a basic
makeup procedure in the order they
are applied
• What are the 7 facial types?
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Summary and Review
• Name and describe the 2 types of
artificial eyelashes
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Summary and Review
• List at least 10 safety precautions for
makeup applications
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Congratulations!
You’ve just completed
one unit of study toward
program completion!